Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Additional Experience
Links
Timeline
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Alan Monaco

Mount Laurel

Summary

Sales leader with a successful history at Harmonic Inc., generating $13M in new revenue through strategic initiatives and client engagement. Proficient in B2B sales and key account development, utilizing strong negotiation skills and consumer behavior analysis to drive growth. Achieved a 230% increase in revenue year-over-year.

Overview

12
12
years of professional experience

Work History

Regional Sales Manager, North America Broadband

Harmonic Inc.
San Jose
01.2023 - Current
  • Developed and executed strategic initiatives across broadband coverage regions and key accounts, aligning cross-functional teams, including sales and product management, to strengthen market positioning, enhance customer engagement, and drive long-term growth.
  • Proactively identified and secured new business with Tier 2 & Tier 3 operators, generating $13M in new revenue for 2025 within the designated territory.
  • Prospected, cold-called, and conducted personal meetings with senior executives in targeted companies.
  • Showcased products and services at numerous local and regional trade shows.

Account Director

CommScope – Home Networks
Horsham
01.2021 - 01.2023
  • Nurture and maintain long-lasting relationships with key clients. Lead and direct various teams and manage budgets to meet clients’ goals. Provide exceptional client experience and increased satisfaction/retention. Liaise with all relevant organizational stakeholders to ensure optimal client experience.
  • Achieved first Android streamer award for annual revenue of $10M.
  • Oversaw assigned accounts for video, data, and voice communications CPE equipment with sales of $37M.
  • Utilized consultative selling approach, created effective customer solutions, and promoted winning business opportunities to acquire and retain high-value accounts.

Account Director

CommScope – Acquired ARRIS
Horsham
01.2019 - 01.2021
  • Facilitated high-level meetings with key stakeholders, including the CTO, VP of New Business Development, and senior leadership, to gather insights on customer needs and create actionable strategies. Developed and implemented operational plans to enhance efficiency and drive productivity improvements.
  • Created and managed assigned accounts with $55M in video, data, and transmission equipment sales.
  • Enhanced sales volume by establishing multi-million-dollar service contract sales with annual revenue of $3M.
  • Contributed to the company’s growth by negotiating and implementing successful workforce management software solutions, resulting in annual revenue of $1.1M.

Director of Sales

Arris Group Inc.
Horsham
01.2016 - 01.2019
  • Led and managed multiple account teams, including sales engineers, field engineers, and program managers. Addressed and resolved customer concerns through monthly operational assessments. Coordinated with account CTOs, VPs of New Business Development, and senior leadership to drive new technology reviews and strategic initiatives.
  • Oversaw development and management of assigned accounts for video, data, and IP communications equipment with sales of $55M.
  • Implemented the sale of the first commercial DOCSIS 3.1 CM product deployment within the assigned top-tier 2 MSO.
  • Completed software license agreements as well as integration and service contracts with $2M annual revenue.

Director of U.S. Regional Sales - Northeast Region

Aurora Networks- A Pace Company
San Jose
01.2014 - 01.2016
  • Developed a new customer optical transmitter award for $1.1M. Secured new lucrative business opportunities with strategic regional accounts, Cablevision Systems, RCN, Metrocast Cablevision, Patriot Media, Atlantic Broadband, Buckeye Cablesystems, Armstrong Cable, and Service Electric Cable TV. Supported director, vice president, and C-level stakeholders within assigned accounts by providing key updates every quarter.
  • Achieved annual revenue of $6.6M by generating optical transport product sales across the Mid-Atlantic region.
  • Optimized revenue by 230% year to year by managing National Account Time Warner New York State and New York City regions for optical transport and commercial services solutions and new architecture deployments.

Education

Electrical Engineering -

Pennsylvania State University
PA

Skills

  • B2B and channel sales
  • Key account development
  • Sales negotiations and territory management
  • Consumer behavior analysis
  • Microsoft Office Suite
  • Salesforce and Power BI
  • MS Teams and Slack

Affiliations

  • Member Society of Cable Television Engineers
  • Member of Strategic Account Management Association

Additional Experience

  • Director of U.S. Regional Sales - Northeast Region, Aurora Networks
  • Key Account Manager, Motorola Mobility
  • Account Director, Motorola Home & Network Mobility
  • Account Director - Bell Atlantic, Motorola Broadband Communications Sector

Links

linkedin.com/in/alan-monaco

Timeline

Regional Sales Manager, North America Broadband

Harmonic Inc.
01.2023 - Current

Account Director

CommScope – Home Networks
01.2021 - 01.2023

Account Director

CommScope – Acquired ARRIS
01.2019 - 01.2021

Director of Sales

Arris Group Inc.
01.2016 - 01.2019

Director of U.S. Regional Sales - Northeast Region

Aurora Networks- A Pace Company
01.2014 - 01.2016

Electrical Engineering -

Pennsylvania State University

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