ALAN RECHT SHAPIRO
Summary
Strategic eCommerce leader with 10+ years of experience driving multi-million-dollar revenue growth across global brands, marketplaces, and DTC channels. Proven track record increasing conversion rates, ROAS, and overall profitability through data-driven optimization and performance marketing. Deep expertise across Amazon, Shopify, and Mercado Libre, with strong strengths in CRO, digital operations, and marketplace strategy. Known for owning revenue performance, leading cross-functional execution, and turning digital strategy into measurable business impact.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
E-COMMERCE ACCOUNT MANAGER
CA Fortune
02.2023 - Current
- Owned and scaled Amazon marketplace accounts exceeding $5M+ in annual revenue, driving consistent YoY growth
- Led SEO, listing optimization, and A+ content strategy, delivering 28–40% sales growth across key accounts
- Increased conversion rates by 18% through PDP optimization, pricing strategy, and review health management
- Optimized Amazon Advertising strategy, improving ROAS by 25% through campaign restructuring and data-driven bidding
PROJECT MANAGER - FREELANCE
Cuisine Solutions
02.2022 - 01.2023
- Led execution of 10+ digital and eCommerce initiatives, coordinating cross-functional teams across marketing, tech, and operations
- Delivered 95% of projects on time and within budget, ensuring alignment with business goals and quality standards
CONSULTANT BUSINESS MANAGER
LDM
2021 - 2023
- Developed and executed marketplace growth strategies across Amazon, Mercado Libre, and eBay, increasing client revenue by ~30% on average
- Optimized listings, pricing, and fulfillment structures to improve operational efficiency and profitability
- Led SEO and content optimization initiatives, driving 20%+ traffic growth across client accounts
- Advised clients on marketplace strategy, performance analytics, and execution priorities to support scalable growth
ECOMMERCE AND MARKETPLACE MANAGER
DANIEL WELLINGTON
2018 - 2021
- Scaled eCommerce and marketplace revenue by 70% across DTC and third-party platforms
- Increased website conversion rate by 22% through UX optimization and performance marketing alignment
- Drove 45% marketplace sales growth via catalog optimization, promotional strategy, and advertising execution
E-COMMERCE CATEGORY MANAGER
WALMART
2014 - 2018
- Managed an online category portfolio exceeding $10M+ in annual sales, supporting revenue growth and profitability
- Improved category profitability by 18% through assortment optimization, pricing strategy, and data-driven decisions
- Increased product discoverability and traffic by ~25% by optimizing assortment, content, and promotional execution
Education
MBA - DIGITAL MARKETING SPECIALITY
UNIVERSIDAD REY JUAN CARLOS
01.2018
INDUSTRIAL ENGINEER -
UNIVERSIDAD ANÁHUAC
01.2015
Skills
- E-Commerce Growth Strategy
- Marketplace Management (Amazon, Shopify, Mercado Libre)
- Revenue & P&L Ownership
- Conversion Rate Optimization (CRO)
- Amazon Advertising & ROAS Optimization
- Performance Marketing
- Pricing & Promotional Strategy
- Data Analytics & Reporting
- SEO & PDP Optimization
- Sales Forecasting & Demand Planning
- Digital Operations
- Cross-Functional Leadership
Certification
GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION (GAIQ), Google, 2023
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
E-COMMERCE ACCOUNT MANAGER
CA Fortune
02.2023 - Current
PROJECT MANAGER - FREELANCE
Cuisine Solutions
02.2022 - 01.2023
CONSULTANT BUSINESS MANAGER
LDM
2021 - 2023
ECOMMERCE AND MARKETPLACE MANAGER
DANIEL WELLINGTON
2018 - 2021
E-COMMERCE CATEGORY MANAGER
WALMART
2014 - 2018
MBA - DIGITAL MARKETING SPECIALITY
UNIVERSIDAD REY JUAN CARLOS
INDUSTRIAL ENGINEER -
UNIVERSIDAD ANÁHUAC