ALAN SCHELL

As proprietor and General Manager of this boutique marketing agency, I direct all aspects of the business, including graphic design, consultation, and production of marketing related products.

Directed all marketing, sales and consultation for clients. Cultivated strong client relationships by providing exceptional service and support throughout the project lifecycle. Managed budgets effectively to optimize resource allocation and ensure financial targets were met. Formulated and implemented strategic business initiatives to enhance operational efficiency and drive growth.

Executed innovative marketing campaigns that increased brand visibility and engaged target audiences.

• Managed multi-channel marketing and advertising campaigns, ensuring brand alignment across 150 franchise locations.
• Developed and executed strategies that increased brand awareness and customer engagement in competitive markets.
• Leveraged data analysis and customer feedback to refine campaign messaging and improve brand relevance.
• Coordinated grand opening events, integrating public relations and creative brand experiences.
• Collaborated with franchise owners to implement brand guidelines and drive consistent customer experiences.

Managed marketing and advertising for 200+ AAMCO Transmissions and Total Car Care franchise locations in the western United States. Marketing disciplines included Google Ads, PPC, OTT, Performance Max, KPI analysis, radio, television, email and print design. Drove significant sales growth by implementing targeted strategies and enhancing customer relationships. Enhanced customer engagement through personalized interactions and feedback-based improvements. Formulated effective market strategies that aligned with business objectives and competitive dynamics. Managed marketing campaigns from inception to execution, ensuring consistency and alignment with brand messaging. Boosted brand awareness by developing and executing innovative promotional initiatives across multiple channels. Managed all new franchise Grand Opening events, including allocating a specific Grand Opening budget to introduce the new franchise to the community.

Organized successful open houses to showcase properties and attract potential buyers. Created detailed property listings highlighting key features to engage prospective clients. Performed in-depth market analysis to evaluate property values and identify trends. Utilized effective negotiation skills to secure favorable terms for clients in real estate transactions. Executed targeted real estate marketing strategies to enhance property visibility and attract buyers.

Provided personalized client consultation to understand needs and guide them through the buying process.

• Managed all marketing and inventory for 250 Kroger grocery locations in four states for the prepaid wireless company, iwireless. Executed territory expansion initiatives that successfully increased market reach and brand visibility. Implemented revenue growth strategies that significantly enhanced overall financial performance. Led cross-functional teams to drive project success and foster a collaborative work environment. Formulated and executed effective sales strategies that aligned with organizational goals and increased market share and revenue in the division month over month and year over year. Cultivated and maintained strong client relationships to ensure customer satisfaction and loyalty.

As Director of Marketing for this international motorsports event, I managed all sponsorship acquisitions and fulfillment, all digital and print advertising, public relations, and on track hospitality. Accelerated revenue growth by implementing strategic initiatives that enhanced sales performance. Performed in-depth market analysis to identify trends and inform product positioning strategies. Managed brand development efforts to enhance market presence and customer loyalty. Led a diverse team to achieve operational goals and drive performance improvements.

Devised and executed effective sales strategies that maximized market penetration. Cultivated strong customer relationships to enhance satisfaction and retention rates.

• Directed all marketing efforts for 5 retail motorsports locations across Colorado, including all traditional and digital advertising, website management, Point of Sale, event marketing, and public relations. Led a high-performing team to achieve project goals and foster collaboration among members. Managed departmental budgets to ensure appropriate allocation of resources and cost-effectiveness. Analyzed market research data to identify trends and inform strategic decision-making. Coordinated marketing campaigns from inception to execution, ensuring alignment with business objectives. Executed digital marketing strategies to enhance online presence and engage target audiences. Developed brand strategies that strengthened market positioning and enhanced customer loyalty.

• Directed all marketing efforts for 5 retail motorsports locations across Colorado, including all traditional and digital advertising, website management, Point of Sale, event marketing, and public relations. Led a high-performing team to achieve project goals and foster collaboration among members. Managed departmental budgets to ensure appropriate allocation of resources and cost-effectiveness. Analyzed market research data to identify trends and inform strategic decision-making. Coordinated marketing campaigns from inception to execution, ensuring alignment with business objectives. Executed digital marketing strategies to enhance online presence and engage target audiences. Developed brand strategies that strengthened market positioning and enhanced customer loyalty.