Alan Tornel
San Diego
Summary
Experienced Business Development Leader with a proven track record of five years, specializing in optimizing operations and driving revenue growth. Proficient in client acquisition, strategic contract negotiation, and renowned for exceptional interpersonal communication, relationship-building, and adept team leadership skills. A results-oriented and proactive professional, consistently achieving and surpassing sales and revenue targets. Demonstrates a strong background in non-profit board leadership and a passion for spearheading community-based initiatives and fostering impactful partnerships.
Overview
10
10
years of professional experience
Work History
Business Development Manager
San Diego PACE
2023.06 - Current
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Develops goals that are aligned with the annual enrollment goals for the organization.
- Ensures monthly and annual enrollment goals are met by developing and encouraging the marketing team to increase the volume of referrals for enrollment.
- Leads, coordinates, and supervises the PACE marketing team and assists in streamlining the referral process to ensure quality and efficiency.
- Develops and maintains reports to assess and analyze marketing and outreach activities to maximize awareness, recruitment, and meeting/exceeding enrollment goals.
- Works with the Director to develop an annual PACE marketing plan and oversees the implementation and maintenance of the PACE marketing plan.
- Develop and maintain relationships and networks with internal and external stakeholders including but not limited to physicians, care coordinators, and social workers, as well as long-term care facilities, housing developers, hospitals, and related organizations.
- Works with PACE staff and key SYHealth departments to ensure a positive experience for potential enrollees/candidates, enrolled participants, and their families.
- Coordinates and executes key internal and external strategies to best maximize PACE participant/staff experience; including but not limited to sentinel events, onboarding, and continued engagement strategies.
- Ensures compliance with all applicable CMS (Centers for Medicare & Medicaid Services) and California Department of Health Care Services (DHCS) and/or Department of Managed Health Care (DMHC) sales and marketing policies, rules, and regulations.
- Develops policies, procedures, and standards for all recruitment activities and member processes.
MARKETING SUPERVISOR
SAN DIEGO PACE
2021.10 - Current
- Leads, coordinates, and supervises the PACE recruitment team in implementing the evolving PACE Marketing Plan.
- Develops and maintains reports to assess and analyze marketing and outreach activities to maximize awareness and recruitment, including developing and maintaining a PACE marketing plan.
- Develop and maintain relationships with internal and external stakeholders,s including but not limited to providers, long-term care facilities, senior social workers and care coordinators, and related organizations.
- Works with PACE staff and several SYHC departments to ensure a positive experience for potential enrollees, candidates, and their families for the PACE program.
- Convenes and facilitates community stakeholder advisory bodies to solicit input on PACE development.
- Ensures compliance with all applicable CMS (Centers for Medicare & Medicaid Services) and California Department of Health Care Services (DHCS), and Department of Managed Health Care (DMHC) sales and marketing policies, rules, and regulations.
- Develops policies, procedures, and standards for all recruitment activities and member processes.
- Maintains a safe, secure, and legal work environment and ensures the development of personal growth opportunities.
- Communicates job expectations with employees to achieve results; manages employee performance through coaching, counseling, and disciplining; develops policies, procedures, productivity, and quality standards; prepares work schedules and ensures employees have the necessary resources to succeed.
- Participates in the strategic planning and development for PACE.
- Adheres to and ensures compliance with PACE Marketing rules and regulations.
- Adheres to SYHC and the department's attendance and punctuality policies and practices.
Marketing Coordinator
San Diego PACE
2021.05 - 2021.09
- Assists in implementing PACE Marketing Plan.
- Develops and maintains relationships with internal and external stakeholders to include but not limited to providers, long-term care facilities, geriatric social workers and care coordinators and related organizations.
- Works with PACE staff and several SYHC departments to ensure positive experience for potential enrollees, candidates, and their families for PACE program.
- Assists in printing, proofing, and inventory control.
- Ensures compliance with all applicable CMS (Centers for Medicare & Medicaid Services) and California Department of Health Care Services (DHCS) and/or Department of Managed Health Care (DMHC) sales and marketing policies, rules, and regulations.
- Involvement in recruitment activities and member processes.
- Maintains a safe, secure, and legal work environment and ensures development of personal growth opportunities.
- Plans and organizes internal and external marketing events. Attends community networking events upon request from Marketing Manager.
- Performs other duties as assigned.
- Adheres and ensures compliance with PACE Marketing rules and regulations.
- Adheres to SYHC and department's attendance and punctuality policies and practices
PACE Enrollment Specialist
San Diego PACE
2019.10 - 2020.02
- Conducts San Diego PACE program eligibility screening, intake, education, and enrollment assistance activities to initially determine participant needs and eligibility for enrollment.
- Coordinates with potential participants and/or their families to conduct initial screenings and assessments in homes of potential participants.
- Completes appropriate documentation related to participant assessments as required.
- Coordinates communications of eligibility decisions, approvals or disapproval's with participant and their family members.
- Participates in interdisciplinary team (IDT), management team, and other related meetings and activities as needed.
- Participates in outreach and marketing activities in conjunction with PACE Marketing Manager.
- Collects and data enter daily referral, intake, enrollment, marketing, and outreach activities notes with submission of weekly and monthly reports to PACE Marketing Manager.
- Provide tours of PACE center(s) to interested family members, potential participants, community partners, and providers.
- Facilitates referral from SYHC and community resources for assistance with other needs and complex issues.
- Communicated effectively via telephone, email, and in-person with prospective customers.
- Reviewed statistic enrollment data and prepared reports.
Import and Export Logistics Coordinator
C.H. Robinson
2019.02 - 2020.02
- Develop and coordinate new and grow existing carrier relationships (lead generation, cold calling, and referrals).
- Build a strong relationship with trucking company key contacts ( i.e., owner-operators, dispatchers, and drivers.
- Leverage global technology platform, Navisphere, along with data and other resources to make informed decisions.
- Delegated tasks and responsibilities to outsourced providers and stakeholders.
- Negotiate price, drive automation, and improve efficiency.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Developed and coordinate creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Planned and coordinate shipments from production to end-user and scheduled daily and weekly routes.
- Coordinate and entered all customer orders into a database and provided proactive customer service for all accounts.
- Maintained excellent working relationships with customers by efficiently responding to inquiries and complaints concerning work orders, invoices, and shipments,.
- Coordinated dispatching drivers to accomplish daily delivery requirements.
Assistant Manager
Tacos El Cabron
2016.11 - 2019.02
- Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Set and enforced policies focused on increasing team productivity and strengthening operational efficiency.
- Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
- Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Reduced corporate costs by developing and implementing improved merchandising, receiving and maintenance procedures.
- Monitored security and handled incidents calmly.
- Reviewed sales and gross profit reports to determine options for increasing market growth.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
Special Services
City Of Coronado
2015.04 - 2016.04
- Perform limited term general manual labor supporting the maintenance and repair of various City facilities including the beach, sidewalks, streets, parks, golf courses, sewers and storm drains.
- Perform general parks maintenance functions; operate a variety of groundskeeping power equipment and hand tools including tractors, mowers, weed eaters, chemical sprayers, dump trucks, backhoes and power blowers.
- Perform a variety of duties in the installation, maintenance and repair of irrigation systems; repair sprinkler heads and lines; locate and repair water breaks.
- Provide assistance in vehicle maintenance and repair; make routine repairs; check fluid levels, tires and brakes.
- Provide assistance in patching City streets and sidewalks; replace street signs; paint sidewalk curbs.
- Provide general assistance and support within assigned operations.
Sales Representative
Gear Box
2014.07 - 2015.03
- Consistently hit and exceeded sales goals.
- Built strong client relationships and provided high value-adding services, resulting in a company market share Increase.
- Listened attentively to client feedback and worked with product.
- Maintained and organized a customer database of over 600 clients nationwide.
- Researched and customized service proposals for clients.
- Organized company files and creating
support system to decrease workload and increase productivity.
Outreach Coordinator/Peer Advisor
SOUTHWESTERN COLLEGE
2013.08 - 2015.01
- Peer Advisors work towards helping high school graduating seniors transition from high school to college.
- To ensure a smoother transition from high school to Southwestern College. ·
- Peers in the program fully own their roles and conduct presentations in classrooms or groups.
- The mission of Peer Advisory is to promote student success by motivating students to achieve their academic goals.
- The Southwestern College Outreach Peer Advisors serve the students of Sweetwater Union High School District students.
- It motivates high school students to consider higher education.
- Helping high school seniors complete the Early Admission process with excellence.
Education
BBA -
University of California San Diego
La Jolla, CA12.2020
Associate of Arts -
Southwestern College
Chula Vista, CA2015
Skills
- Strategic Planning
- Business Development
- Marketing and Advertising
- Event Planning
- Media Relations
- Team Leadership Skills
- Sales expertise
- Microsoft Office
- Presentation Development
- Increasing Engagement
- Business Operations
- Professional Networking
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Affiliations
- Leadership North County Program- This comprehensive leadership program fosters the growth of community leaders who will serve as catalysts in building a more substantial region. Outstanding communities are characterized by exceptional leaders who demonstrate a thorough knowledge of the region in which they live and have clear visions for the future. Leadership North County aims to impact the region’s development by preparing an active network of exceptional leaders with diverse backgrounds.
- Recruitment Chair Alzheimer's Association- Coordinate the recruitment of teams and team members for the Alzheimer's Association walk in North County, San Diego.
- Committee Member San Diego Dementia Consortium- responsible for bringing the Brain Health Forum to the San Diego Pace Vista Center in 2022. We have coordinated event logistics and marketing with the board members.
- Mana de North County Board of Directors - Marketing Director - MANA de North County San Diego is a non-profit organization composed of professionals dedicated to volunteer their time to mentor Latina teens in grades 7-12.
Timeline
Business Development Manager
San Diego PACE
2023.06 - Current
MARKETING SUPERVISOR
SAN DIEGO PACE
2021.10 - Current
Marketing Coordinator
San Diego PACE
2021.05 - 2021.09
PACE Enrollment Specialist
San Diego PACE
2019.10 - 2020.02
Import and Export Logistics Coordinator
C.H. Robinson
2019.02 - 2020.02
Assistant Manager
Tacos El Cabron
2016.11 - 2019.02
Special Services
City Of Coronado
2015.04 - 2016.04
Sales Representative
Gear Box
2014.07 - 2015.03
Outreach Coordinator/Peer Advisor
SOUTHWESTERN COLLEGE
2013.08 - 2015.01
BBA -
University of California San Diego
Associate of Arts -
Southwestern College
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