Alana Asch (Schalik)
Summary
A decisive leader with 19+ years' experience, excelling in Client Management, Video Investment, Innovating Ad Solutions and Measurement. Expertly navigated within an evolving media marketplace through skilled negotiation, cross-platform buying strategies, data driven technologies and strong vendor relationships. Championed a more innovative marketplace approach by successfully challenging both client partners and media owners to push the boundaries within the evolving media landscape. Sustained stellar relationships with the sales community and clients throughout career, delivering meaningful partnerships.
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
2026
2026
years of professional experience
Work History
Digital Media Consultant
NYFP
08.2024 - 12.2025
- Stayed current with industry trends, incorporating new technologies into client offerings when appropriate for improved results.
- Coached junior team members on best practices in digital consulting, contributing to the development of a high-performing team.
- Collaborated with cross-functional teams to ensure cohesive integration of digital initiatives within broader business objectives.
- Increased customer engagement by designing responsive email marketing campaigns tailored to target audience segments.
- Strengthened brand identity through the creation of compelling content and engaging social media presence.
Agency Partnership Consultant
VDO.AI
03.2024 - 06.2024
- Provide insight in identifying new business opportunities, leading to strategic partnerships and entry into untapped market
- Acquire new business relationships with clients and media agencies expanding the company's market presence and revenue streams
VP, Group Director, National Video Investment
CARAT
01.2014 - 01.2022
- Agency video lead for Hilton, Mastercard, Cracker Barrel, CTCA, United, Mondelez, Smuckers
- Successfully delivered results for large scale national advertisers across multiple platforms (Linear, Linear Audience Targeting, CTV/OTT, Addressable TV, Programmatic TV, and Digital Video) with billings reaching over $250M
- Developed buying strategies that delivered on holistic video approach, brand awareness, capitalized on high-rated events, created synergy, sustained brand equity, provided category exclusivity, and integrated brand's messaging
- Recommended and activated data-driven solutions for brands looking to target their custom audience and drive cost efficiencies across video platforms
- Involvement in key discussions of measurement trends in the industry
- Encouraged clients to participate in numerous measurement tests within the marketplace
- Kept pace with industry trends, best practices, and latest developments to ensure client strategies are shifting as needed, including the shift from linear TV to CTV
- Executed creative solutions to gauge the success of television through measuring on-line search activity and landing pages visits
- Demonstrated thought leadership and innovation through opportunities that deliver on mid to lower funnel objectives
- Spearheaded client presentations that delivered on objectives
- Managed and directed multiple buying teams simultaneously enabling them to thrive and earn promotions
- Steered the pursuit and transition of new business leading to agency growth
Associate Media Director, National Video
Carat
01.2009 - 01.2014
- Worked on the Smucker's, University of Phoenix, Nokia, and Papa Johns accounts
- Negotiated $160M on-air and online video upfront and scatter buys, maintained on-air and online sponsorships including Smucker's Birthday on the Today Show and Papa Johns NBC Sunday Night Football Sponsorship
- Created and implemented weekly cable GRP reports to track network delivery effectively and efficiently for clients
- Developed quarterly reports to show delivery insights by network and daypart to manage and allocate budgets
- Demonstrated the ability to lead through mentoring and teaching media school to new assistants
- Established strong relationships in the media industry and created a trustworthy partnership with networks
Supervisor, National Video
CARAT
Education
BACHELOR OF ARTS - English, Business and Communication Writing
UNIVERSITY OF DELAWARE
01-2000
Skills
- Training and mentoring
- Goal oriented
- Staff management
- Customer service
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Client relationship building
- Strategic planning
- Account management
- Results-driven
Timeline
Digital Media Consultant
NYFP
08.2024 - 12.2025
Agency Partnership Consultant
VDO.AI
03.2024 - 06.2024
VP, Group Director, National Video Investment
CARAT
01.2014 - 01.2022
Associate Media Director, National Video
Carat
01.2009 - 01.2014
Supervisor, National Video
CARAT
BACHELOR OF ARTS - English, Business and Communication Writing
UNIVERSITY OF DELAWARE