Summary
Overview
Work History
Education
Skills
Professional Development
Timeline
Generic

Alana Lisel Benavides

Laredo,TX

Summary

Marketing and Communications professional with experience in social media strategy, student engagement, and content creation. Skilled in building online communities, promoting brand messaging, and supporting outreach initiatives in higher education.

Overview

5
5
years of professional experience

Work History

Student Development Specialist / Social Media Manager

Texas A&M International University
Laredo, Texas
03.2024 - Current
  • Advise students on personal, academic, and educational matters.
  • Refer students to appropriate campus and community support services.
  • Plan and coordinate student engagement events and initiatives.
  • Create and distribute materials to promote student awareness and success.
  • Build partnerships with campus and community resources to support development.
  • Manage social media strategy and daily operations for the VP's office.
  • Lead digital initiatives to boost online presence and student engagement.
  • Ensure consistent digital branding, messaging, and platform engagement.
  • Produce multimedia content to promote events and student-focused initiatives.

Billing Communication Specialist

Airrosti Rehab Centers
San Antonio, Texas
06.2022 - 07.2023
  • Received all phone and email billing inquiries.
  • Resolved/clarified insurance discrepancies with patients.
  • Contacted patients to review benefit coverage.
  • Reached out to patients to follow up with payment.

Substitute Teacher

United Independent School District
Laredo, Texas
10.2021 - 05.2022
  • In the absence of the teacher conduct the work of the regular teacher.
  • Assist the learning activities of the students.
  • Maintain classroom management.

Social Media Intern

Pyramid Publishing
Houston, Texas
11.2020 - 05.2021
  • Create and coordinate content for our brands by working with our editorial, video, and graphic design teams.
  • Scheduling content in advance to publish daily using our planning software.
  • Analyzes analytics to gauge the success of campaigns.
  • Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
  • Responding to comments on major social media networks.
  • Facebook Group Management.
  • Finding Facebook Groups to Engage with for Pyramid Publishing brands & clientele brands.

Education

Master of Science - Marketing, Concentration in Digital Marketing

Southern New Hampshire University
12.2024

Bachelor of Arts - Communication, Concentration in Public Relations

The University of Texas at San Antonio
05.2021

Skills

  • Social Media Campaign Planning
  • Content Strategy & Calendar Management
  • Brand Messaging & Development
  • Student Engagement Strategies
  • Event Promotion & Digital Outreach

Professional Development

  • Contributed to Student Fee Advisory Committee (SFAC) discussions on budget allocation and student services.
  • Supported the University's 10-Year Accreditation Process by providing feedback and participating in review meetings.
  • Engaged in weekly Division of Student Engagement Directors' Meetings to stay informed on departmental initiatives.
  • Participated in TACUSPA Conference to expand knowledge of student affairs trends and best practices.
  • Attended A&M Symposium to explore student development strategies and professional networking opportunities.

Timeline

Student Development Specialist / Social Media Manager

Texas A&M International University
03.2024 - Current

Billing Communication Specialist

Airrosti Rehab Centers
06.2022 - 07.2023

Substitute Teacher

United Independent School District
10.2021 - 05.2022

Social Media Intern

Pyramid Publishing
11.2020 - 05.2021

Master of Science - Marketing, Concentration in Digital Marketing

Southern New Hampshire University

Bachelor of Arts - Communication, Concentration in Public Relations

The University of Texas at San Antonio

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