Alana Mocchi

Marketing graduate specializing in Professional Sales with practical experience in business development and customer engagement. Proficient in CRM tools, market research, and content marketing. Demonstrated success in persuasive communication, sales pipeline management, and data-driven strategy development through academic and real-world applications. Ready to enhance marketing teams with strong analytical and interpersonal skills.

Strategic Marketing Management: Created and implemented data-driven marketing plans using simulations and case studies. Balanced short- and long-term strategy in realistic, competitive market scenarios. 

Sales Management: Practiced sales force administration, including recruitment, training, and performance evaluation. Utilized simulations to enhance decision-making in team leadership and compensation modeling.

Buyer Behavior: Analyzed consumer and organizational decision-making processes. Applied segmentation strategies based on behavioral insights.

Personal Selling & Relationship Marketing: Performed simulated sales calls focusing on prospecting, need discovery, and closing. Developed persuasive communication and advanced negotiation skills.