Summary
Overview
Work History
Education
Skills
Verticals
Professional Development
Timeline
Generic

Alana Raftery

Summary

Career-established Sales leader with broad experience in strategic account management, closing business, goal achievement, hiring, developing, mentoring and coaching sales teams to great success. Professional sales training as a base facilitates leveraging exceptional communication and negotiation skills to guide, oversee, and inspire teams for scaled success. Building pipelines, creatively constructing “the deal”, forecasting accurately, closing business and exceeding quota are all executed with confidence. Organized and dependable candidate successful at managing multiple priorities with a positive attitude.

Overview

37
37
years of professional experience

Work History

SALES EFFECTIVENESS STRATEGIST; Pre-Market Fit GTM

Contract
06.2023 - Current
  • 1) Sales strategist and mentor helping AEs prepare for key meetings, create expansion strategies to land more opportunities, build pipeline and forecast more accurately
  • 2) VP and Advisor to Startup (6 months). Equity Leadership Role(s) to establish Sales, and GTM Strategy to sell first logos. AI Product is Model-driven, No Code App Dev platform with multiplicative Artificial Intelligence Engines (Generative AI, Determinist AI and Molecular AI) benchmarking 7X faster development. Platform is in final stage; VP Sales role was paused due to funding and product readiness
  • 3) Advisor to German Professional Services Consultancy expanding to US MCU Intelligent Semi-Conductor Manufacturing market

DIRECTOR, ENTERPRISE STRATEGIC ACCOUNTS

QuickBase
06.2021 - 06.2022
  • Led Strategic Accounts: FinTech, Media/Entertainment, Insurance, Airline, Manufacturing
  • Closed unprecedented 600% of annual quota 1st year goal
  • Portfolio of Top Strategic Named Accounts, Increased ARR significantly, Revitalized adoption rates and onboarded several new Business Units
  • Managed Sales Support team daily

SENIOR ENTERPRISE ACCOUNT EXECUTIVE III, LIFE SCIENCES

Pegasystems
11.2019 - 02.2021
  • Senior role selling to top Global Pharmaceutical accounts, managed GSI’s, led team from the front showing Pegasystems’s cloud-based SaaS software platform for BPM, Intelligent Automation/ Workflows/ Robotics, and Digital Transformation solutions.

SALES CONSULTANT IIoT

IIoT Incubation Project for Manufacturing Leader
09.2017 - 08.2019
  • Executive role with objective to close largest strategic target and mentor existing selling team to sell software solution to Top 5 Global Chain Restaurant
  • 17K locations.

DIRECTOR, STRATEGIC ACCOUNTS, INDUSTRIAL AUTOMATION & MEDICAL DEVICES

The Qt Company
04.2016 - 04.2017
  • Sold to Qt’s largest Global Enterprise Accounts
  • Developed Playbook and Verticals for Industrial Automation and Medical Device Manufacturers
  • Sold SaaS platform for cross-platform development of RTOS Embedded Devices
  • 1 individual contributor in US
  • Recognized by EVP Sales in Finland for revenue contribution
  • 400% of annual goal achieved in first 6 months.
  • Managed 8 people and 1 partner resource. First Generation Low Code/No Code SaaS Development Tool. Sold to IT.
  • Sold Professional Services Engagements.

    Sold SaaS platform for cross-platform development of RTOS Embedded Devices to largest Global Enterprise Accounts in Industrial Automation and Medical Device Manufacturers. #1 individual contributor in US. Recognized by EVP Sales in Finland for revenue contribution.

    Built pipeline from ground up by introducing new technology to IT teams and cross-selling other divisions.

    Impacted business of GE -Healthcare, GE Digital, GE Oil &Gas, Thermo Fisher Life Sciences, Medtronic, J&J, Abbott Labs, Emerson Branson Ultrasonics, Honeywell, Rockwell Automation, and others by advancing their innovation strategies with Qt software solutions.

VP of SALES

Brand Engine
01.1999 - 01.2016
  • Mentored junior sales team members, fostering positive learning environment for professional growth and skill development.
  • 100% retention of existing accounts, some turnaround, and grew share of business 40% YOY.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Negotiated high-value contracts with clients, ensuring a win-win situation for both parties while maximizing profitability.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • CX Marcom Software Platform & Agency Services. Managed Selling teams and expanded new logo business 4X.
    CPG clients, Retail, Grocery, IT, Consumer Electronics Manufactures.
  • Boston Agency relocated to San Francisco 2003

SALES CAREER - Start 1987 [Formerly Trained]

ENTERPRISE SOFTWARE SALES
04.1987 - 03.1999

1998 Account Executive - InterWorld Software, Boston, MA (1 yr.) Top Performers Club
1994 Director of Sales - MicroMentor Software, Cambridge, MA (3+ yrs.) High Achievement
1991 Account Executive - Group 1 Software, Irvine, CA (2yr.) Presidents Club
1990 Account Manager - Peregrine Systems, Carlsbad, CA (1 yr.)
1987 Account Manager - Computer Associates, Boston, MA (3 yrs.) Presidents Club

Education

BA - ECONOMICS & PUBLIC RELATIONS

University of Main
Orono, ME
05.1986

Skills

  • GTM Strategies
  • Sales Readiness
  • Strategic Account Planning
  • Account Management
  • Contract Negotiation
  • Cross-Functional Teams
  • SaaS
  • Forecasting
  • Team Leadership
  • Relationship Building
  • KPIs Identification
  • Progress Tracking

Verticals

  • FinTech/Banking
  • Media & Entertainment
  • Manufacturing
  • Medical Devices
  • Pharmaceuticals/Life Sciences

Professional Development

  • CA Professional Sales Training (Foundational Skills Training)
  • MEDDPICC Advanced Sales Training
  • Spin Selling
  • Solution Selling
  • Challenger Sales Training
  • Management & Leadership Training

Timeline

SALES EFFECTIVENESS STRATEGIST; Pre-Market Fit GTM

Contract
06.2023 - Current

DIRECTOR, ENTERPRISE STRATEGIC ACCOUNTS

QuickBase
06.2021 - 06.2022

SENIOR ENTERPRISE ACCOUNT EXECUTIVE III, LIFE SCIENCES

Pegasystems
11.2019 - 02.2021

SALES CONSULTANT IIoT

IIoT Incubation Project for Manufacturing Leader
09.2017 - 08.2019

DIRECTOR, STRATEGIC ACCOUNTS, INDUSTRIAL AUTOMATION & MEDICAL DEVICES

The Qt Company
04.2016 - 04.2017

VP of SALES

Brand Engine
01.1999 - 01.2016

SALES CAREER - Start 1987 [Formerly Trained]

ENTERPRISE SOFTWARE SALES
04.1987 - 03.1999

BA - ECONOMICS & PUBLIC RELATIONS

University of Main
Alana Raftery