Hi, I’m
Alana Roach
Arnold,MD
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
12
years of professional experience
Work History
Chamber Of Commerce
CMO, Event, Legislative Aid
11.2021 - Current
Job overview
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Attended meetings with personnel, took elaborate notes and disseminated information to stakeholders.
- Worked with supporting staff and new interns to support effective training procedures and initiated development of standard training processes.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Organized and planned meetings with high-level political appointees and elected officials.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Scheduled, coordinated and monitored projects while assisting various departments with tasks.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Prioritized tasks to complete on time or ahead of schedule.
- Provided information on and generated ideas for press, mass mailings and newsletters.
- Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
Earth Hands Youth & Family Camps
Event Planner, Marketing Manager
03.2021 - Current
Job overview
- Conferred with event staff at event site to coordinate details.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Corresponded with clients to answer questions and resolve issues.
- Performed event coordination for larger parties and gatherings.
- Established working relationships with clients by organizing various events.
- Coordinated schedules and timelines for events.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Supervised 20 helpers and co-workers.
- Performed face-to-face meetings to finalize contract for services and event details.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Coordinated with participating vendors during event planning.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed event logistics and operations.
Rockwell Fitness
CMO, Project Manager, Event Planner
11.2020 - Current
Job overview
- Identified plans and resources required to meet project goals and objectives.
- Managed projects from procurement to commission.
- Developed and initiated projects, managed costs, and monitored performance.
- Prepared and submitted project invoices for review and approval.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors during event planning.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Negotiated and managed third-party contracts related to project deliverables.
- Coordinated material procurement and required services for projects within budget requirements.
- Planned, designed, and scheduled phases for large projects.
- Performed face-to-face meetings to finalize contract for services and event details.
- Achieved project deadlines by coordinating with contractors to manage performance.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Developed and implemented strategic project plans to meet business objectives.
- Established working relationships with clients by organizing various events.
- Performed event coordination for larger parties and gatherings.
- Managed event logistics and operations.
- Met project deadlines without sacrificing build quality or workplace safety.
- Supervised 35 helpers and co-workers.
- Provided detailed project status updates to stakeholders and executive management.
- Monitored project performance to identify areas of improvement and make adjustments.
- Coordinated schedules and timelines for events.
- Corresponded with clients to answer questions and resolve issues.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
Lifebridge Health & Fitness
Social Media Director
11.2017 - Current
Job overview
- Designed and implemented social media strategies to align with business goals.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Devised specific strategies for each clients based on goals, branding and target demographics.
- Established Facebook and Instagram platform plan for content creation and curation to drive traffic.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased customer engagement through social media.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Conducted research to determine current benchmark trends and audience preferences.
- Used analytics tools to follow metrics and interpret results.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed productive relationships with bloggers, online media outlets and social media influencers.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Suggested and implemented new features to develop brand awareness.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Drove cross-functional collaboration with focus on quality service delivery.
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
Exploration Of Self
Founder, Digital Marketing Director, Event Planner
01.2011 - Current
Job overview
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Defined company roles and responsibilities to establish and enhance processes.
- Coordinated schedules and timelines for international wellness events.
- Coordinated schedules and timelines for events.
- Performed face-to-face meetings to finalize contract for services and event details.
- Corresponded with clients to answer questions and resolve issues.
- Identified business development challenges and customer concerns for proactive resolution.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Managed event logistics and operations.
- Established working relationships with clients by organizing various events.
- Established organizational mission statement through extensive collaboration and review.
- Created organization's mission and vision statements for use by employees.
- Created and monitored promotional approaches to increase sales and profit levels.
- Performed event coordination for larger parties and gatherings.
- Directed market expansions to propel business forward, meet changing customer needs.
- Supervised 11 helpers and co-workers.
- Coordinated with participating vendors during event planning.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
Colgate | Leading Edge Events & Marketing
Marketing Manager, Events
03.2022 - 06.2022
Job overview
- Helped plan meetings, distributed agenda and took minutes.
- Supported planning, communications and scheduling of PHS Commissioned Officers Foundation event in Arizona.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization for PHS Commissioned Officers Foundation, Colgate Toothpaste, and NOBCChE ( National Organization for the Professional Advancement of Black Chemists and Chemical Engineers )
- Supported events execution and venue set up and tear down.
- Performed market segmentations, targeting and positioning for each product line.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Contributed to social media outreach, content development and schedule management.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Used data analytics to track lead generation campaigns and improve quality.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Assisted in content development for events, drafting and distributing promotional materials.
- Contacted vendors, venue and stakeholders.
- Worked with graphic designers and writers to establish theme and tone for content.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents and creative material distribution.
Virtually Empowered
Social Media, Newsletter, Curator | Manager
04.2016 - 01.2022
Job overview
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Moved and handled various types of artwork with exceptional care, following all client requirements.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Wrote and reviewed grant proposals, journal articles, blog posts, institutional reports and press- kit materials.
- Assisted in planning, implementation and oversight of 25 restoration projects.
- Increased customer engagement through social media.
- Suggested and implemented new features to develop brand awareness.
- Procured talented individuals, performing artists and musicians to entertain guests during special events.
- Managed all paper and digital documentation related to accessions, loans, transfers and other collections-related transactions.
- Actively engaged with all stakeholders during events by tracking attendance, supervising volunteer staff and welcoming guests.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Drove cross-functional collaboration with focus on quality service delivery.
Education
Towson UniversityBaltimore, MD
Bachelor of Arts from Journalism And Mass Communication
05.2012
Skills
- Sales Promotion
- Marketing Effectiveness
- Program Management
- PR Strategy
- Vendor Management
- Contract Negotiation
- Design Oversight
- Business Management Principles
- Client Meetings
- Thought Leadership
- Promotional Campaigns
- Website Copy
- Public Relations
- Department Development
- Corporate Communications
- Revenue Generation
- Analytical Thinking
- Attention to Detail
- Traditional Marketing Strategies
- Time Management
- Creative Thinking
- Return on Investment
- Strategic Planning
- Sales Meetings and Conferences
- Motivational and Inspirational
- Product Development
- Partnership Management
- Interactive Marketing
- Business Branding
- C-Level Relationship Management
- Social Media Proficiency
- Campaign Coordination
- Risk and Mitigation Analysis
- Agency Selection
Timeline
Marketing Manager, Events
Colgate | Leading Edge Events & Marketing
03.2022 - 06.2022
CMO, Event, Legislative Aid
Chamber Of Commerce
11.2021 - Current
Event Planner, Marketing Manager
Earth Hands Youth & Family Camps
03.2021 - Current
CMO, Project Manager, Event Planner
Rockwell Fitness
11.2020 - Current
Social Media Director
Lifebridge Health & Fitness
11.2017 - Current
Social Media, Newsletter, Curator | Manager
Virtually Empowered
04.2016 - 01.2022
Founder, Digital Marketing Director, Event Planner
Exploration Of Self
01.2011 - Current
Towson University
Bachelor of Arts from Journalism And Mass Communication