Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Alana Smith

Walker,IA

Summary

I am detail-oriented with a passion for creativity, specializing in photography, videography, and content writing. I'm driven by the desire to create content that enhances the lives of others, blending helpfulness with enjoyment. I set high standards for myself and approach challenges with a curious, problem-solving mindset. My experience in manufacturing and merchandising has given me a well-rounded understanding of business operations. I am committed to exceeding both company and personal goals, and I actively seek opportunities to make a meaningful impact on the teams I collaborate with.

Overview

6
6
years of professional experience

Work History

Marketing Strategist

Clickstop
Urbana, IA
11.2023 - Current
  • Owned website performance and optimized merchandising strategies focused on product, price, placement, and promotion for the brand Pepper Joe's.
  • ·Published original, high-quality messaging across website content, blogs, email, SMS, and social media channels that is cohesive and aligned with brand objectives.
  • Captured high-quality photos and videos to enhance marketing campaigns.

Merchandising Specialist

Clickstop
Urbana, IA
08.2021 - Current
  • Added new products to the Fasteners Plus ecommerce website to increase the catalog, website traffic, and revenue.
  • Completed in depth keyword research to best write SEO optimized web content that is user focused.
  • Worked closely with sales, purchasing, and warehouse teams to support the addition of new products.
  • Built and maintained strong relationships with vendors.
  • Created educational blogs and assisted in the creation of Youtube videos for the Fasteners Plus brand.
  • Drove automation through software tools and process creation.

Marketing Internship

Clickstop
Urbana, IA
05.2021 - 08.2021
  • Explored different areas of marketing including graphic design, merchandising, and content writing.

Manufacturing Associate

Clickstop
Urbana, IA
01.2019 - 01.2021
  • Manufactured custom ratchet straps, cargo nets, and tarps for the Clickstop brand US Cargo Control.
  • Organized and prioritized work orders to ensure the customer received the product in the guaranteed lead time.

Education

High School Diploma -

North Linn Community School District
Troy Mills, IA
05.2018

Skills

  • Teamwork
  • Creativity and Problem Solving
  • Autonomous
  • Adaptable
  • Time management Skills
  • Communication Skills

Accomplishments

Awarded the 2021 All Star Award from the Iowa Corridor Business Journal.

Timeline

Marketing Strategist

Clickstop
11.2023 - Current

Merchandising Specialist

Clickstop
08.2021 - Current

Marketing Internship

Clickstop
05.2021 - 08.2021

Manufacturing Associate

Clickstop
01.2019 - 01.2021

High School Diploma -

North Linn Community School District
Alana Smith