Alana Zee
Irvine,CA
Summary
Accomplished Senior Catering Sales Manager with a proven track record at Surf & Sand Resort, adept in developing effective sales strategies and managing client relationships. Responsible for the planning and execution of over 70 weddings and corporate events annually, consistently surpassing sales targets. Expertise in utilizing Delphi and Opera for optimal event organization, demonstrating exceptional problem-solving skills and commitment to outstanding client service.
Overview
10
10
years of professional experience
Work History
Senior Catering Sales Manager
Surf & Sand Resort
04.2022 - Current
- Skillfully manage the planning, sales, and execution of 70+ weddings, corporate events, and social gatherings annually
- Develop tailored proposals for clients, customizing events to meet specific needs and preferences
- Lead site visits to showcase venue capabilities and options with clients
- Negotiate and finalize sales and catering contracts, ensuring client satisfaction and profitable agreements
- Build strong client relationships through exceptional service and event delivery
- Consistently exceed annual sales targets through a combination of strategic planning, relationship management, and attention to detail
Catering Sales Manager
Surf & Sand Resort
12.2016 - 04.2022
- Increased event bookings by implementing effective catering sales strategies.
- Organized special events and social occasions to satisfy client requirements with banquet event orders, timelines and detailed diagrams
- Proactively generate leads for social and wedding events
- Performed service and menu upgrades
- Collaborate with internal teams to ensure seamless event execution
- Exceeded both quarterly and annual sales goals.
Junior Group Coordinator
Surf & Sand Resort
03.2015 - 12.2016
- Streamlined communication between all departments regarding corporate and social events
- Used Delphi and Opera to organize tasks, deadlines, and resources for better project coordination
- Provided direct support to the Catering Director in all daily operations.
- Schedule, plan, and manage corporate events for 30 participants and under.
Education
Associate of Arts -
Golden West College
Huntington Beach, CA04.2012
Skills
- Sales Strategies and Operations
- Menu Development
- Event Planning Proficiency
- Client Relationship Management
- Problem Solving
- Contracts
- Opera
- Delphi
- Delphi Diagrams
- Social Tables
Timeline
Senior Catering Sales Manager
Surf & Sand Resort
04.2022 - Current
Catering Sales Manager
Surf & Sand Resort
12.2016 - 04.2022
Junior Group Coordinator
Surf & Sand Resort
03.2015 - 12.2016
Associate of Arts -
Golden West College
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