Alanda Smith
Fuquay-Varina,NC
Summary
Innovative product management professional enthusiastically pursuing a Senior Product Manager opportunity to leverage in-depth knowledge of product lifecycle management. Highly skilled in trend forecasting and competitive market analysis illustrated over 8 years of superior industry performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Lenovo & 3M
Morrisville, NC
05.2016 - Current
- Developed and executed data-driven product strategies for consistent revenue growth.
- Spearheaded competitive analysis to identify market opportunities and drive product differentiation.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Optimized pricing strategy through thorough market research and data analysis, maximizing profit margins.
- Streamlined internal processes by implementing best practices in product management, increasing team efficiency and productivity.
Product Marketing Analyst
Corporate Solutions
Remote
09.2009 - 05.2016
- Collaborated with cross-functional teams to create cohesive and compelling product messaging.
- Analyzed market trends, identifying opportunities for growth and expansion within target segments.
- Optimized digital marketing efforts to drive website traffic and generate qualified leads.
- Developed comprehensive marketing plans, aligning with sales objectives and overall business goals.
- Conducted competitor analysis to inform strategic positioning and differentiation for products.
- Coordinated product launches, ensuring seamless communication between departments and stakeholders.
- Worked with development team to define and implement customer change requests to enhance product functionality.
- Tracked key performance indicators to measure success of campaigns.
Education
Bachelor of Science - Business Management
Kaplan University & Harvard Business
OnlineSkills
- Brand Building
- Diagnostic Analysis
- Market Requirement Research
- Business Case Development
- Business Relationship Management
- Market Penetration Strategy
- Revenue Generation
- Pricing Strategy
- Competitive Market Analysis
- Marketing Strategy Development
Certification
Scrum Certified
Agile Certified
Timeline
Senior Product Manager
Lenovo & 3M
05.2016 - Current
Product Marketing Analyst
Corporate Solutions
09.2009 - 05.2016
Bachelor of Science - Business Management
Kaplan University & Harvard Business