ALANMICHAEL ULRICH
Smithville,OH
Summary
I am person who loves agriculture, it's not a career path, it is my life. I live it everyday and I am very proud of that. I work hard at the job at hand and take pride in everything I do. I love volunteering my time, I sit on two local boards currently; Wayne County Agriculture Society Board (Fair Board) & Wayne/Ashland Dairy Service Board. I am always helping in our community and look at the big picture when it comes to things in life. I enjoy being with our growers all over the place, hearing their story and seeing their operation, it gives me joy knowing that I am a small part of their operation and how they feed their families. It's part of the same way I feed my own and usually we can bond over the world of farming and how things are going. Since I was a little kid and watched 8 Seconds for the first time, I have wanted to be in the bull world. Now as an adult I have made it happen.
I have a very big passion for the bull business and growing the sport we all love. I have seen this role posted for some time and didn't want to be rejected but I wanted to show my interest and skill set. Seeing this role, I know I can make a positive impact for the PBR media sales. I was not looking to move jobs but sometimes things are placed in front of us for a reason. I appreciate the time and hope to hear something soon.
Overview
9
9
years of professional experience
Work History
Agriculture Sales Director
Irely
03.2024 - Current
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
- Initiated strategies to set-up businesses that shape and market on emerging industry and market needs.
- Utilized consumer trends to shape sales approaches.
- Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Executed strategic plans for growth and new acquisitions.
- Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
Owner/Operator
A&K Cattle Co.
01.2024 - Current
- Breeding and raising ABBI registered cattle
- Shipping bulls to partner to have them entered in ABBI events
Executive Board Member
Wayne County Agricultural Society
10.2021 - Current
- Sit on a board of 21 directors for a Non Profit organization
- Putting on one of the largest agricultural fairs in the state of Ohio
- Currently sitting on the Finance Committee as well as the Ads & Media Committee
- Control our Social Media for our entertainment and upcoming events
- Creating budgets and debt payoff plans
Owner/Operator
Ulrich Ag LLC
05.2016 - Current
- I have been running my own side business for local farmers, where I do soil samples, plant tissue samples, and manure samples
- I help write out recommendations based on results and try to help them in any way possible
- When I started I had no customers or leads, I door knocked to get every customer I have
- It is very rewarding knowing you are selling yourself to farmers and they are putting that trust in you to make these decisions.
Owner/Operator
Ulrich Farms
04.2015 - Current
- My wife and I own and operate Ulrich Farms
- We raise corn and soybeans
- I do all of our seed selection and agronomic work
- I also farm with my in laws on a larger acre farm growing the same crops (Mile long Farm)
- We do everything from planting and spraying to harvest and storage in our own bins.
Agronomy Sales Lead
Advanced Agrilytics
04.2023 - 05.2024
- Serve as sales lead for OH & MI
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Trained, coached, and mentored new sales associates for maximum performance.
- Reached out to prospective leads through cold calling, applying variety of established selling methods.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Help train our Agronomist on sales and marketing our product
- Assist in operations throughout the territory
- Target key accounts for growth in the region
- Develop go to market strategies to take to our prospective customers and team members.
Sales Agronomist
Sound Agriculture
02.2022 - 04.2023
- Covering a two state territory OH, & MI
- In charge of all agronomic data and trials and customers in each state
- Work with a RSM on a plan for our meetings and shows we attend
- Using CRM to log and track all of the customers and conversations had with each one
- Serve as a face for our company in these two sates to help promote our products
- Set up informational meetings with growers to have them learn about our products.
- Analyzed conservation plans and evaluated projects to verify quality of performance and achievement of objectives.
National Agriculture Sales Director
TenCate Geosynthetics
02.2021 - 03.2022
- Covering North America for their agriculture department
- Managing accounts in Canada and in the US
- Keeping track of shipments from our other factories in Austria and lining up shipping
- Developed key customer relationships to increase sales
- Traveled to trade shows to increase our footprint
- Used CRM database to track referral and appointment data
- Increased sales by 40%.
- Utilized consumer trends to shape sales approaches.
- Initiated strategies to set-up businesses that shape and market on emerging industry and market needs.
- Executed strategic plans for growth and new acquisitions.
- Exceeded sales goals through effective time management and resource allocations.
District Sales Manager
Stine Seed Company
01.2020 - 02.2021
- I covered six counties in Ohio
- I was in charge of the sales in my area, face to face interaction with growers and fixing any problems or answering any questions they may have
- I managed all shipments being sent to growers and also follow up on account balances
- I managed each account and keep records of orders, shipments, cancellations, and inventory
- I also dealt with large corporate accounts that we sold to
- These are multi-location cooperatives that sell my product to local growers in their area
- In this role, I had to make sure budgets are met and we have the inventory for next year to sell off of
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations to meet goals.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
Education
Some College (No Degree): Agronomy And Crop Science -
Ohio State University Agricultural Institute
Wooster, OHSome College (No Degree): Agronomy and Crop Science - undefined
Wilmington College
Wilmington, OHHigh School Diploma - undefined
Northwestern High School
West Salem, OH05.2017
Skills
- Business development and planning
- Sales Strategies
- Presentations and public speaking
- Networking and relationship building
- Sales Pipeline Management
- Market Penetration
- Social Media
- Client and stakeholder relations
- Database Management
- Sales Planning
- Sales Presentations
- Negotiation expertise
- Vendor Management
- Business Development
- Contract Negotiations
Timeline
Agriculture Sales Director
Irely
03.2024 - Current
Owner/Operator
A&K Cattle Co.
01.2024 - Current
Agronomy Sales Lead
Advanced Agrilytics
04.2023 - 05.2024
Sales Agronomist
Sound Agriculture
02.2022 - 04.2023
Executive Board Member
Wayne County Agricultural Society
10.2021 - Current
National Agriculture Sales Director
TenCate Geosynthetics
02.2021 - 03.2022
District Sales Manager
Stine Seed Company
01.2020 - 02.2021
Owner/Operator
Ulrich Ag LLC
05.2016 - Current
Owner/Operator
Ulrich Farms
04.2015 - Current
Some College (No Degree): Agronomy And Crop Science -
Ohio State University Agricultural Institute
Some College (No Degree): Agronomy and Crop Science - undefined
Wilmington College
High School Diploma - undefined
Northwestern High School
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