Alanna J. Cruciani

• Manage preshow and on-site logistics of national, regional and local events
• Utilize CRM software to create email campaigns and track metrics in order to grow brand sales
• Establish and present goals, priorities, delivery dates and plan of execution to stakeholders for all projects based on business objectives and key account priorities
• Manage third party logistics company to maintain proper product inventory, quote and produce new literature, update website and track budget for monthly presentation to senior leadership
• Create and maintain business relationships through on-site meetings, lead follow-ups and proactive communication

• Coordinated company's international philanthropic efforts that raised $1 million and reached nearly 4,000 participants for the 2021 Tour DaVita event
• Liaised between internal creative teams and agencies for branding, graphic designs and promotional materials
• Managed ongoing event logistics and created adapting plans to meet company and customer needs
• Presented weekly communication plans, stats and actionable items to senior leadership
• Created written content for publication to expand the company's online presence
• Partnered with internal and external teams and vendors to coordinate deadlines, communication plans, schedules and budgets to ensure prompt and accurate deliverables

• Managed company-wide recognition platform available to more than 60,000 employees with over 500,000 recognitions utilized in 2020
• Aided in the development and implementation of two major campaign roll-outs supporting all employees
• Created and oversaw a myriad of collateral projects that directly impacted the company's brand
• Maintained proper inventory by reviewing daily reports and coordinating with external vendors to replenish materials in accordance with customer requests

Study Abroad; Emphasis on Painting, History & Italian language