Alara Altun
Atlanta,USA
Summary
A resourceful people's person who believes in the power of creativity to ignite change. Passionate about a career in brand building marketing communications. Sharp problem solver who equally leverages creative and strategic thinking. Showjumper, big time foodie, photographer, and traveler-most recently spent a semester abroad in Madrid.
Overview
7
7
years of professional experience
Work History
Junior Brand Strategist
Idea Bakery
03.2023 - Current
- Most recently co-lead and helped prepare the Brand Strategy and Positioning Workshop content for the 3 day workshop with the Atlanta Convention & Visitors Bureau in Atlanta, GA
- Helped develop the Powerful Writing Training to improve the effectiveness and efficiency of written communication through proposals, info documents, and emails
- Assisted in the delivery of the training for Google Canada and Google Mexico
- Helped develop the Brand Strategy and Positioning Workshop content and came up with the insight, benefit, and purpose statements of the Ministry of Economy and Planning in Riyadh, Kingdom of Saudi Arabia during a 4 day workshop
- Assisted in the pre-work, and participated in the Brand Architecture Workshop for SELA Group, the largest entertainment group in Jeddah, Kingdom of Saudi Arabia
- Brand Strategy Consultancy & Training
Global Marketing Intern for Studio X
The Coca Cola Company
06.2024 - 08.2024
- Led communication between 9 Operational Units, WPP Agency, and Global Charter Team for Nutrition Charter
- Project Manager for ProdX on Fanta Snacks Account and Minute Maid Equity & Meals Accounts
- Assisted in Powerade Olympics Account by analyzing real time data and trends from Olympics and brainstorming how to leverage this for the curation of fast and relevant social media posts
- Got to sit in on everything from Global ABP Planning to the 2024 Campaign Roll Out Planing for Nutrition, Flavored Sparkling, Hydration Categories
- Focused on the transformation of the FMCG Marketing industry through utilizing AI in Shopper, E2E, Media, and Social
Brand Assistant
Cool As A Cucumber, Adult Acne Startup
07.2022 - 09.2022
- Led the strategic planning for the company's social media
- Developed and implemented SEO strategies, designed the company webpage to fit the hub spoke model
- Assisted in copywriting and content creation for the website, blog and socials
Brand Strategist Intern
Idea Bakery
05.2021 - 08.2021
- Helped prepare the strategic framework and best-in-class case studies for the 'Marketing Innovation Workshop' for Estee Lauder Company's Clinique and MAC brands
- Helped prepare the Brand Strategy and Positioning Workshop content with case studies for the merger of Saudi Arabia's NCB and Samba banks
- Prepared consumer insights, benefit and character options as pre-work
Creative & Strategy Intern
Futura Collective
08.2019 - 09.2019
- Assisted in the research and copywriting of Calia by Carrie Underwood for their upcoming TV spots and print ads
- Assisted on the Le Pain Quotidien Account, for their company-wide rebranding
- Proposed the chosen research methodology that targets gender equality for an upcoming listening lab project for CITIBank
- Led the content corrections for their website development
Assistant to Dean, Content Manager
Cannes Lions International Festival Of Creativity
06.2019 - 06.2019
- Interned as Assistant to the Co-Deans of The Roger Hatchuel Academy, which is a unique learning experience designed to help students interested in pursuing a path in advertising to launch their careers
- Acted as the social media and content manager for the Pop Up Agency through broadcasting original content on Instagram
- Received invaluable training from Agency CCO's and Client side CMO's on how to make your mark in an ever changing industry
Assistant to Dean
Cannes Lions International Festival Of Creativity
06.2017 - 06.2018
- Was the youngest ever intern at Cannes Lions
- Assistant to the Dean of the Creative Academy, former Global Creative director of Saatchi & Saatchi, Bob Isherwood
- Was responsible for logistics, guest speaker relations, student activities, and the smooth running of the academy
- Received training on defying norms in marketing through creativity and purposeful branding
- Connected with 30 world-wide known creative agents from 18 different countries, and built a strong network in the industry
Education
Bachelor of Science - Business: Marketing, Strategy & Consulting
Babson College
Babson Park, MA05.2024
High School Diploma -
Taft School
Watertown, CT05.2020
Skills
- Interpersonal Skills
- Strategic Thinking
- Creative Thinking
- Pragmatic Problem Solving
- Outstanding Communication
- Brand Strategy
- Brand Positioning
- Marketing Communications Advertising
- Social Media Strategy
Industryknowledgeskills
- Brand Strategy
- Brand Positioning
- Marketing Communications Advertising
- Social Media Strategy
References
- Michelle Wang Lin, Senior Director of Marketing (Global) at The Coca Cola Company, mwanglin@coca-cola.com
- Bob Isherwood, Former Worldwide Creative Director of Saatchi & Saatchi, bob@bobisherwood.com
- Madonna Badger, Founder & CCO of Badger Agency, mbadger@badgeragency.com
- Alara Orhon, Senior Brand & Creative Strategy Consultant and Trainer at Idea Bakery, alaraorhon@ideabakery.com
- Steve Latham, Head of Learning at Cannes Lions International Festival of Creativity, stevelatham@canneslions.com
- Serra Levent, Co-Founder of Cool As A Cucumber, serra@becoolasacucumber.com
Personal Information
Visa Status: Green Card Holding Permanent Resident
Timeline
Global Marketing Intern for Studio X
The Coca Cola Company
06.2024 - 08.2024
Junior Brand Strategist
Idea Bakery
03.2023 - Current
Brand Assistant
Cool As A Cucumber, Adult Acne Startup
07.2022 - 09.2022
Brand Strategist Intern
Idea Bakery
05.2021 - 08.2021
Creative & Strategy Intern
Futura Collective
08.2019 - 09.2019
Assistant to Dean, Content Manager
Cannes Lions International Festival Of Creativity
06.2019 - 06.2019
Assistant to Dean
Cannes Lions International Festival Of Creativity
06.2017 - 06.2018
Bachelor of Science - Business: Marketing, Strategy & Consulting
Babson College
High School Diploma -
Taft School