Alassane Soumare
Summary
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
Work History
Marketing Strategist
Recruitics
01.2022 - Current
- Configure and troubleshoot programmatic advertising campaigns, creating reports, and evaluating campaign performance through data analysis every day
- Evaluate and analyze client data to optimize campaigns and drive a continual increase in client ROI
- Report on client campaigns and synthesized complex information into easy-to-understand insights
- Use problem-solving skills to identify and troubleshoot issues
- Collaborate with Central Strategy & Client Strategy teams to craft and deployed strategies outside of programmatic
- Maintain the integrity of tracking and analytics across a variety of media platforms and channels to effectively track ROI
- Create Boolean logic within the proprietary software to achieve client goals
- Assist with other projects as needed
- A/B testing of ads from hypothesis generation through data gathering and conclusions
- Additional duties and responsibilities were assigned as necessitated by business needs.
Social Media Advertising Strategist
OMG (Online Marketing Group)
08.2021 - 01.2022
- Created overall paid social strategy and campaigns for over 100 properties
- Allocated the funds from each client to daily, weekly, and monthly ads
- Directed the creative agencies for creative assets
- Reported analytics to each client on a bi-weekly basis
- Made sure that all agreed on KPI's were met
- Made sure that all ads/posts were posted on optimal days and times
- Analyzed current trends in each of our client's industries
- Created relevant campaigns to push CTR, CTA and website conversions
- Created incentive for employees to engage in all social media channels.
Digital Marketing Specialist
Altice USA
03.2020 - 04.2021
- Created and manage assets for seasonal campaigns
- Created and implement the content strategy to ensure the success of the online objectives based on various KPI's such as organic traffic, paid traffic, follows, impressions, shares, email open rates and conversion rates
- Maintained company voice and ethos across all deliverables including email marketing and reanimation
- Used digital channels to generate new subscribers and build brand awareness from social media, search engine optimization, search engine marketing, email marketing, targeted online display ads and the company website
- Used measurable analytics to identify weaknesses and improve performance across digital channels
- Researched and maintain a database of the competition's best practices
- Created and manage workflow calendars to assure timely execution of all tactics
- Coordinated internal tactics with third party partners.
Social Media Marketing Coordinator
Cemtrex Advanced Technologies
06.2018 - 03.2020
- Created visual social media campaigns for various product launches
- Restructured the entire visual presentation of the social media pages to create uniformity
- Archived all of the audio and visual assets
- Coordinated with the creative director and marketing director to make sure all ideas align with the company's identity
- Managed the entire social community with a 100% response rate across all of the pertinent platforms
- Created and implement new strategies regarding web presence to keep current followers engaged and increase reach for the acquisition of new followers based on statistical software (Google Analytics, Sprout Social, Facebook Ads Manager, etc) and SEO.
Social Media Coordinator
Ark Restaurants
11.2016 - 02.2018
- Designed the user interface for the new company website
- Maintained and edit the company website from the backend HTML code
- Performed daily updates and create original content for all social media accounts and the main website
- Designed and create the monthly newsletter circulated to all clients
- Worked with the marketing department in creating campaigns for the various facets of the corporation
- Assisted with I.T and technical issues at the corporate office on a daily basis
- Createed and implement new strategies regarding web presence to keep current followers engaged and increase reach for the acquisition of new followers based on statistical software (Google Analytics) and SEO.
Education
BS - General Engineering Applied Mathematics Concentration and Business & Entrepreneurship
Johns Hopkins University
Baltimore, MD08.2009
Bootcamp - Cybersecurity
Columbia University
New York, NYCompTIA Security + Certificate
New York, NY06.2021
Skills
- Windows OS
- Mac OS
- iOS
- Android
- Microsoft Office Suite
- Office 365 Suite
- Microsoft 365
- C
- HTML
- WordPress,
- Adobe Photo suite
- Adobe Ad Cloud
- Facebook Insights
- Facebook Ads Manager
- Instagram Insights
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Google Suite
- Shapeio
- Asana
- Google Analytics
- Data Analytics
Activities Volunteer Experience
- Volunteer at the Johns Hopkins Brotherhood Mentoring Program, Baltimore, MD (2006-2010)
- Member of the Dunbar Baldwin Hughes Theatre Group, Baltimore, MD (2006-2009)
- Member of the Roosevelt Island ToastMasters International Club, New York, NY (2009-2012)
Leadership Experience
National Society of Black Engineers, Chapter Finance Chair, 05/2006 - 04/2009, Wrote grant proposals for various corporations to fund activities and community service ventures, Continued seeking the ongoing financial aid from the Medtronic Corporation, Organized fundraising events to finance various ventures and acted as an aid to the treasurer
Languages
French
Native or Bilingual
Timeline
Marketing Strategist
Recruitics
01.2022 - Current
Social Media Advertising Strategist
OMG (Online Marketing Group)
08.2021 - 01.2022
Digital Marketing Specialist
Altice USA
03.2020 - 04.2021
Social Media Marketing Coordinator
Cemtrex Advanced Technologies
06.2018 - 03.2020
Social Media Coordinator
Ark Restaurants
11.2016 - 02.2018
BS - General Engineering Applied Mathematics Concentration and Business & Entrepreneurship
Johns Hopkins University
Bootcamp - Cybersecurity
Columbia University
CompTIA Security + Certificate
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