ALAYA MASSEY
Hampton,GA
Summary
Hands-on Community Manager known for excellent public relations and marketing coordination. Highly trained professional with passion for working with and for people. Solutions-oriented problem-solver with goal-oriented mindset.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Community Manager
AMLI Residential
05.2023 - Current
- Oversee operations for AMLI Lindbergh 274 units, ensuring optimal financial performance through meticulous monthly forecasting
- Implemented cost-effective solutions, resulting in 20% reduction in property expenses
- Analyze property performance metrics to drive occupancy rates and revenue growth
- Coordinate with maintenance staff to ensure the property is well-maintained and meets established standards
- Develop and manage the annual budget, utilizing Entrata software systems, Power BI and Crystal reporting
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
- Worked with maintenance staff to complete timely repairs and enhancements.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Established strategic partnerships with relevant organizations, expanding the reach of the community and generating new opportunities for collaboration.
- Developed annual operating budgets and forecasts, as well as sales and marketing plans.
Real Estate Agent
Keller Williams
01.2022 - 01.2024
- Negotiated favorable contract terms for clients, resulting in higher satisfaction rates and repeat business.
- Prepared and presented contracts and other legal documents to clients.
- Wrote listings detailing and professionally highlighting property features to increase sales chances.
- Maintained connections with clients to encourage repeat business and referrals.
- Exceeded annual sales goals by implementing effective time management strategies and prioritizing tasks accordingly.
- Utilized advanced technology tools such as virtual tours to showcase properties more effectively, attracting more potential buyers online.
- Strengthened professional reputation through consistently positive client reviews and referrals from satisfied customers.
Community Manager
Windsor Communities
01.2022 - 05.2023
- Oversee operations for 337 units at Windsor Brookhaven maximizing financial performance
- Analyze leasing and occupancy data to align with budget expectations
- Adjust marketing plans as necessary to enhance visibility and occupancy
- Plan and Oversee all Capital Projects
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Conducted regular inspections of both interior and exterior of properties for damage.
- Negotiated with service providers to enhance community amenities, resulting in improved quality of life for residents.
HOA Community Manager
Trinity Property Consultants
08.2019 - 01.2022
- Managed operations for 300 mixed use apartment ( 10% HOA, 10% Conventional, 80, Student Housing) units at Dwell Apartments.
- Analyzed market trends to inform short- and long-term leasing strategies to meet occupancy and revenue goals
- Promoted resident satisfaction through timely responses to inquiries and effective issue resolution
- Conducted regular property inspections to maintain high standards across all physical aspects
- Assisted with room selection processes, providing support and guidance for students navigating their housing options.
- Organized engaging social events and programs to promote a sense of community among residents.
- Implemented strategies to improve occupancy rates by promoting available housing options to prospective students.
- Served as an approachable resource for students seeking assistance with roommate issues or other housing-related concerns.
- Collaborated with legal counsel when necessary, seeking guidance on complex issues and ensuring compliance with governing documents.
- Optimized budget allocation by closely monitoring expenses and identifying areas for cost reduction.
- Monitored and tracked payments and expenses, providing timely and accurate financial reports.
Community Manager
Goldoller Management
01.2018 - 08.2019
- Oversee operations for 1000 units at Legacy at Druid Hill
- Conducted regular inspections to identify needed improvements and maintain highest standards.
- Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
- Analyzed operational information for impact on ROI, identified trends and recommended appropriate adjustments.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Proved successful working within tight deadlines and a fast-paced environment.
Assistant Community Manager
Goldoller Management
01.2016 - 01.2018
- Oversee operations for 600 units at Bridgewater Apartments
- Produced reports about community activities to keep owners, directors and property managers informed.
- Increased office organization by creating filing systems and managing confidential information carefully.
- Handled all tenant logistics and leases and effectively scheduled appointments, showings, move-ins and move-outs.
- Inspected units before and after tenant moves to write effective leases and determine charges or readiness for new tenants.
- Collected rental payments from residents and kept meticulous records of delinquent accounts.
- Upheld high standards of customer service for current and prospective tenants, addressing concerns promptly with effective problem-solving skills.
- Coordinated with property management team on capital improvement projects aimed at increasing asset value through strategic updates or renovations across the community spaces or individual units.
- Supported property manager by preparing monthly reports that tracked occupancy, rent collection, and budget performance.
Leasing Consultant
Goldoller Management
10.2015 - 01.2016
- Oversee operations for 350 units at Rutherford Glen Apartments
- Inspected properties before and after new tenant move-ins to schedule maintenance, cleaners, and other services.
- Distributed and followed up on tenant renewal notices.
- Verified tenant incomes and other information before accepting lease applications.
- Resolved conflicts between tenants regarding noise, encroachments, and parking.
- Responded to requests and scheduled appointments for property showings.
- Ensured compliance with fair housing laws, keeping detailed records of all tenant interactions and transactions.
- Enhanced community atmosphere by planning and executing engaging resident events.
- Boosted property revenue by skillfully negotiating lease terms and rent increases.
Sales Associate
Nordstrom
07.2013 - 10.2015
- Top Seller in Kid Shoes Department achieving over $1 Million in sales awarded multiple awards by store management
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Solved customer challenges by offering relevant products and services.
- Helped customers locate products and checked store system for merchandise at other sites.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
Education
High School Diploma -
Randallstown High School
Baltimore, MD09.2012
Skills
- Entrata
- Yardi
- Yieldstar
- OnSite
- Excel
- Resident relations
- Employee Performance Management
- Social media marketing
- Community Engagement
- Operations Management
- Budget Preparation
- Vendor Management
- Employee Recruitment
- Capital Projects Management
Certification
Real Estate License, GA, Commercial Real Estate, National Association of Realtors (NAR), 01/01/22
Awardsactivities
- Community Manager of the Year, 2023
- Customer Service Spotlight, 2024
Timeline
Community Manager
AMLI Residential
05.2023 - Current
Real Estate Agent
Keller Williams
01.2022 - 01.2024
Community Manager
Windsor Communities
01.2022 - 05.2023
HOA Community Manager
Trinity Property Consultants
08.2019 - 01.2022
Community Manager
Goldoller Management
01.2018 - 08.2019
Assistant Community Manager
Goldoller Management
01.2016 - 01.2018
Leasing Consultant
Goldoller Management
10.2015 - 01.2016
Sales Associate
Nordstrom
07.2013 - 10.2015
High School Diploma -
Randallstown High School
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