Hi, I’m
Alayna D. Fields
Killeen,TX
Summary
I am pursuing the next step in my career, and I am hoping to find an organization to utilize these honed skills. Seek to work in an environment that will challenge me further, while allowing me to contribute to the continued growth and success of the organization.
Overview
10
years of professional experience
Work History
Hand and Stone Massage and Facial Spa
Multi-Unit Spa Manager, Single-Unit Spa Manager
08.2023 - Current
Job overview
- Leading a staff of service professionals, anywhere from 35-40 employees, including support leaders
- Demonstrate ability to balance coaching/mentoring with discipline and holding accountability
- Delivering outstanding customer experiences in spa services and retail operations
- Achieving financial results
- Ability to utilize Business Intelligent tools to review KPI’s and create plans towards positive growth
- Handle administrative tasks including but not limited to payroll, scheduling, inventory, and reporting
- Strong time and project management skills
- Strong organizational/planning and computer skills
- Ability to promote the health and wellness benefits of both massage therapy and facials
- Customer Service follow up
- Service Provider Check-ins
- Interviewing & Onboarding service providers
ULTA
Services Manager
10.2020 - Current
Job overview
- Promoting a culture of accountability to meet or exceed the store’s goals related to retail and service sales, guest loyalty (including credit), payroll, retail shrink and omni-channel initiatives.
- Meeting/exceeding goals related to services, boutiques, makeup, skincare, fragrance pro hair and personal care appliance merchandise sales and service sales (e.g., service revenue, average ticket, guest count, guest retention, rebooking, pro hair retail revenue, retention/turnover, and contribution goals)
- Establishing performance metrics for the team and/or personal goals, to include attendance at all required training/education programs, coaching, individual development plans and annual performance appraisals
- Communicating and providing feedback to field leadership, including the Business Market Trainer and Services District Leader, on business trends and opportunities, events, operational challenges, merchandise needs and competitive landscape
ULTA
Acting General Manager
01.2022 - 03.2022
Job overview
- The store’s General Manager was out for maternity leave, and I was given the opportunity to lead a location as Acting GM for 3 months. This included over 40+ employees including 4 support leaders.
- Identifying underperforming metrics and generating strategic solutions that leverage existing tools, programs, and resources
- Attracting, hiring, and retaining a diverse team of top talent
- Training, coaching, and developing direct reports
ULTA
Co-Sales Manager
04.2019 - 10.2020
Job overview
- Forecasting/adjusting payroll and scheduling associates to maximize productivity and workload for location of 40+ employees.
- Training, coaching, and developing direct reports including support leaders.
- Ensuring adherence to all Ulta Beauty policies, procedures, and standards.
- Supporting continuous improvement by implementing company programs and influencing end-user adoption.
- Meeting/exceeding sales, profitability, and operational goals.
ULTA
Prestige Sales Manager
04.2018 - 04.2019
Job overview
- Planning/executing in-store prestige category events.
- Reviewing/interpreting financial and operational reporting, including store visit and audit results.
- Establishing strong brand partner relationships that are mutually beneficial in achieving sales and service goals.
- Attracting, hiring, training, coaching, developing, and retaining a diverse team of top talent.
- Identifying underperforming metrics and generating strategic solutions that leverage existing tools, programs, and resources.
Dillard’s
Business Manager
10.2017 - 04.2018
Job overview
- Drive sales at designated business area.
- Leading a team to meet their personal goals.
- Staffing and scheduling.
- Maintaining and executing events.
Room to Go
Sales Associate
04.2017 - 09.2017
Job overview
- Collaborated with teams, management, and clients to ensure the delivery of efficient, high-quality service.
- Consistently recognized by management for providing superior customer service.
- Delivered exceptional service by greeting and serving customers in a timely, friendly manner.
ULTA
Lancome Counter Manager
07.2016 - 04.2017
Job overview
- Continuous evaluation and awareness of counter business/sales status, maintain awareness of existing competitive ranking and daily knowledge of all sales achievements vs. goal for staff.
- Oversee training and development of all counter staff.
ULTA
Associate Manager of Operations
02.2016 - 06.2016
Job overview
- Schedules staff effectively in consideration of store traffic and key store initiatives, using current scheduling tools.
- Recruits, interviews, and hires non-management staff in accordance with company hiring policies and procedures and using an online application tool.
- Promotes company sales and loyalty programs to meet or exceed goals in support of company initiatives and brand standards.
- Maintains accountability for sales floor leadership, using key business and financial indicators to monitor individual and team progress.
- Maintains accountability for analysis of sales and operational compliance.
- Ensures maintenance of store including cleanliness and overall esthetics.
- Protects assets through guest service and operational processes, inclusive of all loss prevention audit criteria and sales floor leadership.
ULTA
Associate Manager of People
01.2015 - 01.2016
Job overview
- Promotes and models legendary service; creates a culture of hospitality within the store and salon.
- Understands and executes the GEM program in accordance with company standards.
- Supervises sales floor and drives retail and salon performance by addressing guest concerns, coaching associates, and maintaining loss prevention standards.
- Demonstrates strong knowledge and passion for company products and services.
- Addresses all guest concerns and questions promptly and with professionalism.
- Leads load processing to deliver productivity goals; manages roll-arounds and bunkers.
- Ensures that the daily merchandise flexing process, daily replenishment process, store communications, backroom organization, and store cleanliness standards are properly executed when opening.
- Works in partnership with associate managers to complete inventory integrity processes, which may include out of stocks, returns to vendor, returns to distribution center, and cycle counts.
Education
Villanova UniversityVillanova, PA
Certificate in Business Analysis from Business Analysis
05-2025
Art Institute of AustinAustin, TX
from Fashion and Retail Merchandising
01.2014
Harker Heights High SchoolHarker Heights, TX
High School
01.2013
Skills
- Business Analysis
- Requirements Documentation and Analysis
- Elicitation
- Stakeholder Analysis
- Project Management
- Sales Management & Reporting
- Customer/Client Relations
- Vendor Relations
- Merchandising
- Staff Management
- Marketing/Event Coordination
- Sales Negotiations
- Work Flow Coordination
- Shrinkage/Loss Prevention
- Bookkeeping & Payroll
- Inventory Control/Verification
ADDITIONAL SKILLS
- Computer proficiency in OUTLOOK, WORD and EXCEL
- Excellent written and verbal communication skills
- Reliable, dependable and punctual
- Entrepreneurial, self-starter, and self-motivated
Timeline
Multi-Unit Spa Manager, Single-Unit Spa Manager
Hand and Stone Massage and Facial Spa
08.2023 - Current
Acting General Manager
ULTA
01.2022 - 03.2022
Services Manager
ULTA
10.2020 - Current
Co-Sales Manager
ULTA
04.2019 - 10.2020
Prestige Sales Manager
ULTA
04.2018 - 04.2019
Business Manager
Dillard’s
10.2017 - 04.2018
Sales Associate
Room to Go
04.2017 - 09.2017
Lancome Counter Manager
ULTA
07.2016 - 04.2017
Associate Manager of Operations
ULTA
02.2016 - 06.2016
Associate Manager of People
ULTA
01.2015 - 01.2016
Villanova University
Certificate in Business Analysis from Business Analysis
Art Institute of Austin
from Fashion and Retail Merchandising
Harker Heights High School
High School
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