Alberto Garza Jr
Harlingen,TX
Summary
Results-driven Leader bringing 14+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
14
14
years of professional experience
Work History
Business Developer
Maldonado Nursery & Landscaping
06.2023 - Current
- Reach out to potential customers via telephone, email, and in-person inquiries.
- Perform client research and identified opportunities for account growth, account penetration and market expansion.
- Negotiate, prepare, and sign contracts with clients.
- Evaluate client business needs and match customers to appropriate products and resources.
Business Development Manager
Express Employment Professionals
02.2023 - 05.2023
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Established new customer accounts using negotiation and sales closing abilities.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Leveraged cold calling, in-person visits and referrals to build leads.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
Market Manager
Heineken USA
01.2022 - 01.2023
- Drive performance of Heineken USA portfolio through distributor network.
- Drive annual & monthly business objective planning process and ensure execution of programming and retail standards through incentive management, KPI tracking and review with network.
- Lead financial management including oversight of pricing, inventory, budget, invoicing, and expenses.
Brand Manager
L&F Distributors
05.2018 - 12.2021
- Analyze Red Bull brand positioning and consumer insights.
- Help shape and communicate brand vision and mission.
- Translate brand elements into plans and go-to-market strategies.
Service Manager
Cintas
09.2016 - 04.2018
- Manage overall performance of Service team by providing leadership, sales training, & performing goodwill of customers while maintaining a high level of customer satisfaction.
- Achieve sales, profit, inventory and payroll goals; managing a budget and dealing with operational issues that affect service.
District Manager/Sales Unit Supervisor
PepsiCo
09.2009 - 09.2016
- Successfully interact with customers and effectively sell in/execute sales programs and initiatives.
- Lead district meetings focused on a plan to achieve sales objectives and goals.
- Coach Route Sales Reps to successfully sell against baseline and promotional opportunities.
- Partner with product supply team to create accurate forecasts based on promotions and historical performance to ensure product availability.
Education
Bachelor’s Degree - Psychology
University of Texas at San Antonio
01.2005
Associates of Arts Degree -
Southwest Texas Junior College
01.2003
High School Diploma -
Uvalde High School
01.2001
Skills
- Problem Solving
- Profitability Assessments
- Staff Training and Development
- Market Trend Analysis
- Time Management
- Reporting Capabilities
- Relationship Building
- Budgeting and Expenditures
- Verbal and Written Communication
- Detail-Oriented
- Brand Development
- Strategic Planning
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
Business Developer
Maldonado Nursery & Landscaping
06.2023 - Current
Business Development Manager
Express Employment Professionals
02.2023 - 05.2023
Market Manager
Heineken USA
01.2022 - 01.2023
Brand Manager
L&F Distributors
05.2018 - 12.2021
Service Manager
Cintas
09.2016 - 04.2018
District Manager/Sales Unit Supervisor
PepsiCo
09.2009 - 09.2016
Bachelor’s Degree - Psychology
University of Texas at San Antonio
Associates of Arts Degree -
Southwest Texas Junior College
High School Diploma -
Uvalde High School
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