ALDAR MARKHASAEV
Product, Product Marketing Manager
San Francisco,USA
Work Preference
Summary
Revenue-driven Product Marketing Manager with 11+ years leading go-to-market strategies for advertising platforms and e-commerce solutions. Expert in ads monetization, cross-functional stakeholder management, and driving product adoption across 600M+ user platforms. Proven track record launching advertising products that generated $24B+ in GMV and scaling "0 to 1" platforms from $0 to $300K+ monthly revenue.
Overview
12
12
years of professional experience
Work History
Lead Product Manager, Business Intelligence & Monetization
AMGLOBAL Distribution
01.2021 - 08.2025
- - Spearheaded data-driven product marketing strategies using AWS Redshift/S3 analytics infrastructure, improving pricing efficiency by 18% and driving 60% quarterly revenue growth through actionable Tableau/Power BI insights
- - Led cross-functional product initiatives across Engineering, Sales, and Operations teams, boosting customer retention 41% through seamless B2B platform integration and strategic positioning
- - Developed AI-powered customer engagement tools that enhanced sales team effectiveness and streamlined B2B buyer journey, resulting in 35% ROI increase on marketing investments
Strategy Partnerships & Monetization Product Manager
KaiOS Technologies
09.2019 - 11.2020
- - Owned end-to-end go-to-market strategy for mobile OS advertising platform, developing app store ad packages and native banner systems that generated $25M program portfolio exceeding all performance targets
- - Partnered with Product and Engineering teams to create scalable monetization models for AT&T, T-Mobile, and China Mobile, expanding marketplace presence globally through revenue-sharing optimization
- - Secured strategic partnerships with Disney, Facebook, and Sega by developing compelling product positioning and messaging that drove substantial user adoption and monetization growth across emerging markets
- - Onboarded 200+ developers through technical enablement programs and SDK deployment, creating multiple revenue streams while maintaining exceptional developer experience
Senior Product Manager, Marketing Integrations
JD.com (NASDAQ: JD)
12.2017 - 09.2019
- - Led $550M Google Shopping integration initiative, owning GTM strategy from alpha to launch in USA market by collaborating with Product, Engineering, and Partnership teams to drive successful market entry
- - Managed $24B GMV in search and display advertising campaigns during 618 Shopping Festival (18 days), leveraging advanced SQL analytics and pricing strategies to maximize monetization efficiency and exceed revenue targets
- - Built international affiliate CPS monetization platform benchmarking Amazon Associates, developing product positioning and sales enablement materials that influenced 36% increase in marketing revenue
- - Executed strategic partnership negotiations with Walmart Media and FIFA/X5 Group, creating compelling business cases and GTM strategies that delivered multi-million dollar sales impact
Senior Ads Ecosystem Product Manager
Newborn Town (HKG:991)
01.2016 - 08.2017
- - Launched "Solo Ads" platform from concept to market, defining product strategy, positioning, and messaging as alternative to Google/Facebook ads, scaling platform from 150M to 600M users generating $300K+ monthly revenue
- - Secured $20M in direct advertising partnerships with NetEase, Baidu, Amazon, and Uber through data-driven sales enablement strategies and compelling product differentiation messaging
- - Built user targeting and analytics infrastructure that improved monetization accuracy through A/B testing and behavioral analysis, driving platform effectiveness and advertiser ROI
Senior Marketing Manager
9 Kylins
01.2014 - 01.2016
- - Executed high-impact user acquisition campaigns for 4 MMORPG games averaging $40K monthly spend, implementing Google Ads, Facebook Ads, and DSP/SSP strategies that improved ARPU by 60% and generated $300K-700K monthly revenue per game
- - Led international market expansion for English, Russian, and Korean markets, collaborating cross-functionally with Product and Design teams on localization strategies and GTM execution
- - Managed team of 5 analysts using SQL/Python for target customer profiling, A/B testing, and campaign optimization, reducing customer acquisition costs by 18% while improving Tier-1 country performance
Education
MBA (STEM) -
HULT International Business School
San Francisco, CA08.2023
Bachelor of Finance -
University of International Business And Economics
Beijing, China06.2016
Skills
- Marketing & Analytics:
- Google Ads, Meta Ads, DSP/SSP, RTB, Appsflyer, SQL, Python, Tableau, Power BI, AWS (Redshift, S3)
- Product Management:
- Jira, Salesforce, Smartsheet, MRD Development, A/B Testing
- Big data technologies
- Dashboard creation
- Python programming
- Tableau
- SQL and databases
- Web-based reporting tools
- SWOT analysis
- ERP software
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Russian
Native or Bilingual
Software
R
SQL
Python
Jira
Tableau
Core Competencies
- GTM Strategy
- Product Positioning & Messaging
- Sales Enablement
- AdTech (Google Ads, Meta Ads, DSP/SSP, RTB)
- Search Ads Monetization
- MRD Development
- A/B Testing
- SQL, Python, Tableau
- Stakeholder Management
Affiliations
- Jd.com
- Tencent
- FIFA
- EY
Certification
Advanced SQL
Accomplishments
- Supervised team of [Number] staff members.
Interests
AI & Machine learning
Linear Algebra, Matrix
Quote
Judge a man by his questions rather than his answers.
Voltaire
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Lead Product Manager, Business Intelligence & Monetization
AMGLOBAL Distribution
01.2021 - 08.2025
Strategy Partnerships & Monetization Product Manager
KaiOS Technologies
09.2019 - 11.2020
Senior Product Manager, Marketing Integrations
JD.com (NASDAQ: JD)
12.2017 - 09.2019
Senior Ads Ecosystem Product Manager
Newborn Town (HKG:991)
01.2016 - 08.2017
Senior Marketing Manager
9 Kylins
01.2014 - 01.2016
MBA (STEM) -
HULT International Business School
Bachelor of Finance -
University of International Business And Economics
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