Summary
Overview
Work History
Education
Skills
Languages
Websites
Work Availability
Quote
Timeline
Hi, I’m

Aldo Lanzas

Miami,FL
Aldo Lanzas

Summary

Results-driven Email Marketer with over 7 years of experience in data and email operations within the digital marketing industry. Proven expertise in strategizing, coordinating, and executing successful campaigns and projects. Skilled in optimizing email deliverability to maximize engagement and conversion rates. Adept at leveraging data-driven insights to drive impactful marketing initiatives.

Overview

7
years of professional experience

Work History

Onpoint Global
Miami, FL

Email Operations & Data Manager
01.2019 - Current

Job overview

  • Designed and executed a channel marketing product that played a key role in generating monthly revenues of $1.5 million. Collaborated effectively with developers, designers, and UX/UI teams.
  • Built and maintained a scalable large-volume email marketing network, which currently sends 540 million emails per year and generates over $400,000 in monthly first-party data email revenue, following industry best practices.
  • Developed and trained an in-house email team and network administrators in processes aimed at preventing high-volume mail delivery issues.
  • Direct the day-to-day operations of data management partners and mailers.
  • Instruct and supervise the Network Administrators team in the configuration, maintenance, and scalability of domains, IP, MTA, MX Records, DNS, SPF, DKIM, DMARC, and industry best practices.
  • Maintain and grow the yearly revenue generated by Email and Data operations in line with the company's expectations.

Onpoint Global
Miami, FL

Network Administrator
08.2017 - 12.2018

Job overview

  • Assumed responsibility for configuring and upkeeping a resilient and scalable email marketing network, focusing on large volumes, while consistently delivering innovative solutions and tools to enhance the network.
  • Implemented configurations for domains, IP addresses, and MTA settings to not only meet but exceed the business requirements and industry standards for high-volume email marketing networks and senders. Maintained these configurations to ensure optimal performance.
  • Managed MX records, forward DNS, reverse DNS, SPF, DKIM, and DMARC records for all company domain portfolios, ensuring their proper configuration and alignment.
  • Actively monitored the email network, swiftly troubleshooting any issues that arose and creating effective processes and tools to proactively prevent high-volume mail delivery problems. Additionally, closely monitored the deliverability of the company's extensive email IPs and domain portfolio to maintain a reliable email network.

Education

Lindenwood University
Saint Charles, MO

Bachelor of Arts from Bachelor of Arts in Marketing & Entrepreneurship
05.2016

University Overview

Skills

  • Product Development & Management
  • Systems Implementation
  • Budget Development and Management
  • Solutions Development & Problem Solving
  • Process Improvement Strategies
  • Performance Monitoring & Decision Making
  • Revenue Forecasting
  • Performance Marketing
  • Email Marketing & Deliverability Expert

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Websites

Availability
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Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Timeline

Email Operations & Data Manager
Onpoint Global
01.2019 - Current
Network Administrator
Onpoint Global
08.2017 - 12.2018
Lindenwood University
Bachelor of Arts from Bachelor of Arts in Marketing & Entrepreneurship

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Aldo Lanzas