Aldo Rivas
Reading,PA
Summary
Dynamic marketing professional with a proven track record at Rentokil Terminix, excelling in data analysis and brand management. Spearheaded post-migration strategies that enhanced customer retention and optimized marketing communications. Adept at leveraging performance metrics to drive impactful digital marketing initiatives, fostering cross-functional collaboration and elevating brand standards.
Overview
6
6
years of professional experience
Work History
Post Migration Assurance Manager
Rentokil Terminix
Reading, PA
05.2023 - Current
- Lead marketing strategy and cross-functional collaboration to ensure seamless brand transitions during system migrations and rebranding efforts across Rentokil-Terminix brands.
- Capture and analyze pre- and post-migration KPIs to evaluate marketing effectiveness, customer impact, and lead flow improvements.
- Develop and execute post-migration plans focused on brand consistency, customer retention, and optimized marketing communication.
- Align with internal stakeholders, including marketing, operations, and customer experience teams, to uphold brand standards and improve touchpoints across platforms.
- Use data insights to continuously refine strategies, reporting outcomes and ROI to senior leadership.
Digital CX and Portal Manager
Rentokil NA
Reading, PA
03.2022 - 05.2023
- Owned digital customer experience initiatives with a focus on improving self-service capabilities and engagement across web and mobile for MyAccount platform.
- Collaborated with creative and technical teams to design and launch digital solutions that aligned with brand voice and customer needs.
- Led the implementation of customer-centric tools, supporting consistent messaging and brand identity across digital channels.
- Partnered with cross-functional stakeholders to ensure digital strategies were data-informed, scalable, and aligned with corporate marketing goals.
- Used performance data to refine messaging, user journeys, and optimize digital campaign impact.
Quality CX Manager
Rentokil NA
Reading, PA
08.2019 - 03.2022
- Championed customer satisfaction by aligning service delivery and communication standards with customer expectations and brand promise.
- Developed CX strategies that proactively anticipated customer needs and enhanced brand trust throughout the customer lifecycle.
- Analyzed customer experience data to identify performance gaps, enabling targeted improvements to service and messaging.
- Worked closely with field and contact center leadership to reinforce brand-aligned service experiences.
- Managed third-party CX vendors, ensuring brand guidelines were consistently followed across all customer interaction points.
Education
Bachelor of Arts - Communications
Pontificia Universidad Católica Madre Y Maestra
Dominican Republic06-2006
Skills
- Data analysis
- Marketing strategy
- Brand management
- Customer retention
- Performance metrics
- Digital marketing
Affiliations
- Latinx Colleague Resource Group Chair
Languages
Spanish
Native/ Bilingual
Timeline
Post Migration Assurance Manager
Rentokil Terminix
05.2023 - Current
Digital CX and Portal Manager
Rentokil NA
03.2022 - 05.2023
Quality CX Manager
Rentokil NA
08.2019 - 03.2022
Bachelor of Arts - Communications
Pontificia Universidad Católica Madre Y Maestra
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