Alec Burgess

California Polytechnic University Marketing graduate with experience in brand and digital marketing, including campaigns for Division I college athletes. Expertise in developing data-driven strategies utilizing social media, market research, and digital media. Proficient in Excel, Google Analytics, and Canva, with a solid background in campaign planning and execution.

Marketing Strategy — Applied advanced marketing frameworks through case studies and simulations to develop strategic brand positioning and data-driven decision-making. Created comprehensive marketing plans integrating pricing, promotion, and product strategies for real-world brands.

Marketing Projects — Collaborated directly with NCAA Division I athletes nationwide to enhance their personal brands and online presence. Led the creation of a marketing campaign for three Texas A&M football players, driving measurable growth in audience engagement and sponsorship readiness. Delivered strategic recommendations to clients through professional presentations and reports.

Listening to the Customer — Conducted full-cycle marketing research projects to uncover actionable customer insights. Designed and implemented surveys, interviews, and focus groups, translating data into clear recommendations for improving customer experience and product positioning.

Digital and New Media Marketing — Developed integrated digital marketing campaigns leveraging SEO, social media, and content strategy. Conducted social media audits and crafted governance plans to strengthen client brand identity and online reputation.

Consumer Insights — Analyzed consumer behavior using psychological, sociological, and economic perspectives to understand the full customer journey. Applied insights to optimize messaging, enhance brand loyalty, and improve conversion across key touchpoints.