Alec Chuvarsky
Denver,CO
Summary
Experienced merchandising and marketing professional with over a decade immersed in the action sports and lifestyle industry. Adept at translating brand identity into compelling in-store, event and digital product presentations. Known for executing strategic merchandising programs, building cross-functional relationships, and creating authentic community-focused retail experiences. Passionate about driving sell-through by connecting the right product with the right consumer at the right time.
Overview
14
14
years of professional experience
Work History
Wholesale Action Sports Marketing Coordinator
Vans
Denver, CO
11.2016 - 05.2025
- Led seasonal merchandising strategies for the Wholesale Core Channel across a multi-state territory.
- Owned execution of in-store visual programs, including ordering, shipping, and installation of fixtures, stock, and custom seasonal POP.
- Partnered with sales and brand marketing teams to ensure product stories aligned with brand objectives and retail calendar.
- Developed seasonal planning tools and recaps to support product performance tracking and improve GTM alignment.
- Managed seeding strategies and built strong relationships with shop staff and key sport and community influencers.
- Identified regional merchandising opportunities, gathering real-time feedback from accounts to inform future assortments.
- Activated grassroots and community-focused retail events to boost brand visibility and relevance.
Sub Rep - Visual Merchandising and Sales
Gruenhagen Sales
Denver, CO
01.2015 - 11.2016
- Assisted with territory management, product placement, and brand education for multiple accounts.
- Trained in seasonal visual merchandising techniques and shop-level product storytelling.
- Supported sell-in efforts with on-site merchandising resets and inventory feedback.
Store Manager
Emage Denver
Denver, CO
01.2014 - 11.2016
- Delivered customer-first service and maintained strong product knowledge.
- Supported POS operation and visual merchandising of apparel and hardgoods.
- Organized community focused events
- Partnered with brands to create unique content to boost in store sales
RA Manager/ Store Manager
BC Surf and Sport
Denver, CO
01.2011 - 01.2015
- Directed daily operations, staff scheduling, and merchandising floor sets.
- Managed warranty/repair claims and maintained vendor relationships.
- Implemented visual merchandising standards that enhanced customer experience and increased conversion rates.
Education
High School Diploma -
Thomas Jefferson High School
Denver, CO05-2012
Skills
- Visual Merchandising & Product Placement
- Wholesale Marketing Strategy
- Fixture & POP Management
- Go-To-Market (GTM) Planning
- Community-Driven Brand Representation
- Relationship Management with Key Accounts
- Event Activation & Seeding Strategy
- Cross-Functional Team Collaboration
- Adobe Creative Suite & Editorial Photography
References
References available upon request.
Timeline
Wholesale Action Sports Marketing Coordinator
Vans
11.2016 - 05.2025
Sub Rep - Visual Merchandising and Sales
Gruenhagen Sales
01.2015 - 11.2016
Store Manager
Emage Denver
01.2014 - 11.2016
RA Manager/ Store Manager
BC Surf and Sport
01.2011 - 01.2015
High School Diploma -
Thomas Jefferson High School
Similar Profiles
Grace LevanteGrace Levante
Sales Lead at VansSales Lead at Vans
Gerardo MartinezGerardo Martinez
Sales Associate at VansSales Associate at Vans
Evi Gianni TrevinoEvi Gianni Trevino
Sales Assistant at VansSales Assistant at Vans
Lauren McHorseLauren McHorse
Personal Assistant at RBA Skin CarePersonal Assistant at RBA Skin Care
Amber PapasAmber Papas
Personal Nanny at Anna and Dan RutiglianoPersonal Nanny at Anna and Dan Rutigliano