ALEC EMERT
Associate Director, Planning
Summary
Associate Director of Planning with six years of experience in full funnel ad campaign/account management. Skilled in optimizing media budgets, developing strategic recommendations, and aligning messaging with client objectives. Strong track record of ROI improvement and successful collaboration with clients and internal stakeholders.
Overview
6
6
years of professional experience
Work History
Associate Director, Planning
Wavemaker (Bausch & Lomb)
04.2024 - Current
- Oversee the development of marketing objectives, strategies, and full funnel tactical plans totaling $50,000,000 while delivering clear and impactful presentations to clients
- Analyze and interpret competitive and market research data to craft data-driven, strategic plans that drive business outcomes
- Lead and manage day-to-day client relationships, ensuring seamless communication and alignment with internal teams and agency stakeholders
- Supervise, mentor, and evaluate a team of Managers, Senior Associates and Associates, fostering professional development and enhancing team performance
Senior Manager, Cross-Channel Planning
Dentsu X (Jaguar Land Rover & JCPenney)
06.2022 - 04.2024
- Successfully allocate and optimize a media budget of $110,000,000 across awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Collaborate with clients and internal stakeholders to understand campaign objectives, messaging, and key performance indicators (KPIs)
- Implement optimization strategies based on performance data, market trends, and client feedback resulting in an ROI increase of 35% across all channels YoY
- Maximize performance by monitoring daily activities and mentoring team members.
Digital/Linear Sales Planner
Warner Bros. Discovery
10.2019 - 06.2022
- Developed strategic media plans based on client's marketing goals while establishing and maintaining relationships
- Negotiate and secure favorable media rates, placements, and added value opportunities to maximize the impact of advertising campaigns
- Optimized campaigns for full delivery by monitoring daily delivery of all campaigns running on Discovery brands and associated networks
Digital/Linear Sales Assistant
Warner Bros. Discovery
10.2018 - 10.2019
- Respond to all client requests in a timely manner (flightings, revisions, allocations, added value, asset coordination for digital campaigns, etc.)
- Liaison to agency counterparts and internal Discovery departments including Pricing and Planning, Commercial Operations, Marketing and Billing
Education
Bachelor Of Science B.S - Marketing
Florida State University
Tallahassee, FL 06.2014 - 2018.06
Skills
Campaign Optimization
Media Strategy
Nielsen Channel Planning
Timeline
Associate Director, Planning
Wavemaker (Bausch & Lomb)
04.2024 - Current
Senior Manager, Cross-Channel Planning
Dentsu X (Jaguar Land Rover & JCPenney)
06.2022 - 04.2024
Digital/Linear Sales Planner
Warner Bros. Discovery
10.2019 - 06.2022
Digital/Linear Sales Assistant
Warner Bros. Discovery
10.2018 - 10.2019
Bachelor Of Science B.S - Marketing
Florida State University
06.2014 - 2018.06