Alec Lorenzo
Brooklyn,New York
Summary
Seasoned professional with expertise in product management and digital analytics based in Brooklyn, New York. Proven track record in defining and executing data-backed products, with a focus on experience in the fintech space, specifically optimizing acquisition journeys. Passionate about employing a test-and-learn approach to craft optimal consumer experiences
Overview
5
5
years of professional experience
Work History
Product Manager– Innovation Lab
American Express
03.2022 - Current
- Championed end-to-end structure for two consumer-facing crypto products for American Express Card Members
- Oversaw the strategic planning, prioritization, and alignment with cross-functional teams of new product roadmaps
- Orchestrated and launched holistic journey for ”Member Collectibles,” the first company-wide Web3 product enabling Card Members to receive free NFTs at live events, complete with exclusive credit card offers
- Achieved 713K+ impressions for the Amex Mobile app in a short two-week period, leveraging a highly impactful product launch at the US Open
- Guided collaborative initiative with the Engineering team to seamlessly integrate open-source APIs into Amex ecosystems, fostering synergy between external technologies and internal systems
- Collaborated closely with Design partners to craft UX journeys while conducting extensive market research to ensure a distinctive and user-friendly product for Card Members
- Authored a comprehensive servicing guide for Customer Care Professionals at American Express to ensure the provision of clear and concise responses to customer inquiries related to the Member Collectibles product
- Assessed and rectified accessibility issues to ensure compliance with WCAG 2 guidelines
Product Owner – Digital Banking
American Express
05.2021 - 03.2022
- Led launch of Acquisition and Onboarding journey for the American Express Rewards Checking Account, the first firm-wide launch of a High-Yield Checking Account(HYCA)
- Generated 52K+ in new Amex HYCA accounts during the initial 10-month post-launch period
- Collaborated with Engineering partners to create detailed user stories and acceptance criteria for the development of the Rewards Checking Acquisition Journey
- Mitigated roadblocks delaying key feature initiatives to improve workflow for the Engineering team
- Implemented Adobe Analytics to track KPIs, enhancing customer experience and reducing pain points on the Rewards Checking application page
Senior Analyst – Digital Products & Analytics
American Express
07.2019 - 05.2021
- Applied recommendations for further optimization of key acquisition features using data-driven insights to test and launch enhancements on the US Consumer Card Shop
- Implemented over fifteen A/B & Multivariate Tests generating $488 million in estimated card acquisition
- Provided in-depth analyses using SQL/Adobe Analytics to collaborate with product, design, and marketing teams to make research-driven decisions for the US Consumer Card Shop
- Led the investigations and analytic strategy for Card Member Cross Acquisition experiences
- Proactively delivered periodic website health metric reports to key stakeholders, enabling data-driven decision-making, and ensuring a comprehensive understanding of our online performance
Analyst - Digital Insights & Analytics
Discovery Inc
09.2018 - 07.2019
- Designed performance analyses for new device launches and marketing initiatives for web, mobile app, and connected device platforms
- Communicated user insights to senior management to improve user experience of all apps on specific platforms
- Performed QA testing over Redshift to ensure completeness and accuracy of data versus Google/Adobe Analytic interfaces
- Assisted in creating data visualization dashboards of KPIs in Tableau to inform teams of noteworthy user trends
- Established benchmarks for key metrics including premiere strategy to measure video series performance against brand average
Education
Bachelor of Science - Management Information Systems & Accounting
University of Delaware
Newark, DE05.2016
Skills
- Product Management
- Go To Market Strategy
- Product Roadmapping
- Methodology - Agile, Waterfall
- ALM - Rally, Jira
- Web Services– REST, JSON
- A/B & MVT Testing
- Enterprise Architecture
- SQL
- Sketch/Figma
Accomplishments
- Honored with the Edward P. Gilligan Award for Innovation at American Express
Timeline
Product Manager– Innovation Lab
American Express
03.2022 - Current
Product Owner – Digital Banking
American Express
05.2021 - 03.2022
Senior Analyst – Digital Products & Analytics
American Express
07.2019 - 05.2021
Analyst - Digital Insights & Analytics
Discovery Inc
09.2018 - 07.2019
Bachelor of Science - Management Information Systems & Accounting
University of Delaware
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