SaaS Sales | Business Development | Mid-Market AE | MEDDPICC | Pipeline Generation & Consultative Selling
Operated as an independent business development consultant, working with small to mid-sized businesses, including technology services, SaaS resellers, and digital marketing firms.
Conducted outbound prospecting, lead qualification, and custom solution development tailored to client growth goals.
Managed a personal sales pipeline exceeding $1.5 million in potential contract value.
Negotiated pricing and contract terms directly with business owners and department heads.
Advised clients on CRM implementation, outbound strategy, and full-cycle sales processes to improve client acquisition outcomes.
Prospected into Mid-Market and Enterprise buying groups, focusing on technology solutions and cloud services.
Surpassed pipeline generation targets, achieving an average of 125% attainment across multiple quarters.
Consistently ranked among the top SDRs for qualified opportunity creation and outbound activity.
Collaborated with AEs and solutions engineers to develop account engagement strategies and support deal acceleration.
Engaged with VP and C-level stakeholders, applying consultative outreach techniques to open complex buying cycles.
Salesforce
Oracle CRM
Pipeline Development
Lead Generation
Sales Cycle Management
MEDDPICC
Cold Calling
Consultative Selling
Proposal Development
Negotiation
Territory Management
Team Leadership