Alec Revueltas
Irvine,CA
Summary
Programmatic media leader with 9+ years of experience managing full-funnel digital campaigns and client relationships across self-serve DSPs. Skilled in RTB strategy, campaign optimization, and platform adoption, with a proven record of improving ROI and client satisfaction through data-driven insights and collaborative partnerships. Experienced in leading teams, developing workflow efficiencies, and driving account growth across multiple verticals.
Overview
10
10
years of professional experience
Work History
Sr. Manager, Account Strategy
Viant Technology
Irvine, California
07.2023 - Current
- Served as primary contact for portfolio of Tier 4 self-service clients, overseeing campaign setup, optimization, and reporting on Viant DSP.
- Designed and executed strategic media plans aligned with client KPIs for awareness, engagement, and conversion.
- Delivered proactive campaign analyses, pinpointing upsell opportunities and strategies to enhance ROI and client retention.
- Managed and mentored team of 3–4 Programmatic Campaign Managers, boosting collaboration and performance consistency.
- Collaborated with Sales, Product, and Data Science teams to create innovative advertising solutions and ensure platform adoption.
- Stepped in during staff shortages to manage high-revenue accounts, scaling investment from $2MM to $6MM year-over-year.
Manager, Account Strategy
Viant Technology
Irvine, California
01.2022 - 07.2023
- Owned end-to-end client relationships, ensuring campaign success through consistent performance monitoring, KPI alignment, and strategic advisory.
- Partnered with Account Executives to identify cross-sell and upsell opportunities, expanding account revenue and product utilization.
- Led a team of 2–3 Programmatic Campaign Managers, providing strategic guidance, hands-on training, and oversight across all client accounts to ensure operational excellence and consistent campaign performance.
- Improved communication and campaign delivery through data-driven workflow enhancements.
- Delivered cross-channel marketing strategy guidance to execute promotional initiatives effectively.
Associate Manager, Account Strategy
Viant Technology
Irvine, California
01.2020 - 01.2022
- Directed large-scale enterprise campaigns for clients such as Toyota and Kaiser, managing up to $10MM in annual revenue.
- Consistently optimized campaigns to achieve client objectives, driving renewals and year-over-year growth.
- Recruited, trained, and mentored new Campaign Managers, improving onboarding and performance outcomes.
- Built and implemented offshore training programs in India, improving bandwidth and efficiency for U.S. teams.
Sr. Programmatic Campaign Manager
Viant Technology
Irvine, California
05.2018 - 01.2020
- Developed and executed data-driven media plans to achieve client goals related to ROI, awareness, and engagement.
- Collaborated with Sales, Media Buying, and Traffic teams to ensure flawless campaign implementation and delivery.
- Monitored and optimized campaign performance across each client’s distinct KPIs.
- Provided clients with weekly performance insights and strategic recommendations to maximize outcomes.
Programmatic Campaign Manager
Viant Technology
Irvine, California
03.2016 - 05.2018
- Executed and managed digital advertising campaigns across diverse verticals from start to completion.
- Leveraged performance data to identify optimization opportunities and enhance ROI.
- Supported Sales and Analytics teams with insights and tactical recommendations for campaign improvement.
- Utilized third-party platforms such as Sizmek, DCM, IAS, and DV for verification and reporting.
Education
Bachelor of Business Administration (B.B.A.) -
California Lutheran University
Thousand Oaks, California06-2015
Skills
- Programmatic strategy and optimization
- Real-time bidding (RTB)
- Client relationship management
- Campaign execution
- Cross-functional collaboration
- Self-serve platform development
- KPI analysis and reporting
- Workflow improvement
- Team leadership and mentorship
- Account growth strategies
- Viant DSP expertise
- DV360 proficiency
- IAS knowledge
- DoubleVerify experience
- DCM skills
- Excel proficiency
- Tableau expertise
Websites
Tools And Platforms
- Viant DSP
- DV360
- IAS
- DoubleVerify
- Sizmek
- DCM
- Excel
- Tableau
Timeline
Sr. Manager, Account Strategy
Viant Technology
07.2023 - Current
Manager, Account Strategy
Viant Technology
01.2022 - 07.2023
Associate Manager, Account Strategy
Viant Technology
01.2020 - 01.2022
Sr. Programmatic Campaign Manager
Viant Technology
05.2018 - 01.2020
Programmatic Campaign Manager
Viant Technology
03.2016 - 05.2018
Bachelor of Business Administration (B.B.A.) -
California Lutheran University