Summary
Overview
Work History
Skills
Current Role
Timeline
Generic
Alec Smith

Alec Smith

Grand Rapids,MI

Summary

  • 4+ years of client-facing experience across digital advertising strategy, sales and account management
  • 4+ years of hands-on experience in Leadership roles.
  • Expertise in Online marketing, Sales, SEO, and Google Ads best practices for driving scale and performance.
  • Trust and Safety expert who is trained in all verticals of Content Moderation and Policy.
  • Passionate about helping Googlers, Veterans, Sales Reps and people alike.

Overview

9
9
years of professional experience

Work History

Account Manager

Metro Signs & Lighting
Grand Rapids, MI
06.2024 - Current
  • Managed a diverse portfolio of clients, providing exceptional service for custom signage and lighting solutions, from consultation through project completion.
  • Negotiated contracts and closed deals, focusing on long-term benefits for both the company and the client.
  • Collaborated with internal teams, including service managers, designers, and installation crews, to ensure seamless project execution and client satisfaction.
  • Prepared quotes, managed invoicing, and followed up on accounts to ensure timely payments and repeat business.
  • Attended client meetings and conducted on-site assessments to recommend custom solutions aligned with client needs and budgets.
  • Developed and maintained relationships with key accounts to ensure customer satisfaction.
  • Managed multiple accounts simultaneously while meeting deadlines.
  • Ensured compliance with industry regulations when dealing with clients.
  • Acted as main point of contact in matters relating to client concerns and needs.

Outside Sales Representative

Cintas
Grand Rapids, MI
06.2023 - 06.2024
  • Developed and implemented strategic sales plans to acquire new B2B accounts in alignment with company objectives.
  • Conducted cold calls, networking, and lead generation campaigns to identify and qualify prospects within the assigned territory.
  • Leveraged business intelligence tools and market research to tailor sales pitches and presentations to the specific needs and challenges of prospects.
  • Achieved and exceeded monthly and quarterly sales targets, consistently ranking among the top performers in the sales team.
  • Cultivated strong relationships with clients to foster long-term partnerships and maximize customer retention and satisfaction.
  • Conducted market research to identify new opportunities and develop target customer profiles.
  • Managed accounts by providing solutions that best fit the customer's needs.
  • Met regularly with team members to discuss progress towards goals.
  • Collaborated closely with internal departments to ensure successful execution of campaigns.
  • Achieved Summit Club Q2/Q3 FY24.

Policy Specialist

Google
Ann Arbor, MI
04.2022 - 01.2023
  • Demonstrated expertise in policy enforcement by reviewing and managing 5,000+ unique IDs through channel and video reviews as a part of Team Wolverine, YouTube's in-house pilot content moderation team.
  • Consistently met or exceeded core metrics within the GV vertical, resulting in recognition and opportunities to contribute to high-level projects and queues.
  • Achieved a dedicated daily video review role in Tier 2.5 workflow, reserved for specialists who consistently surpassed OKRs (Objectives and Key Results).
  • Successfully transitioned to T2.5 within a remarkable 3 months, completing BlueChip training and phased nesting, which is typically a 6-month process.
  • Collaborated closely with a Quality Analyst (QA) in conducting biweekly analyses on Golden Set sample IDs, providing valuable insights, and submitting root cause analyses (RCAs) to drive policy improvements and error resolution within the GV vertical.
  • Developed policy proposals to support the organization's strategic objectives.

National Account Executive

Olly Olly Digital
03.2021 - 04.2022
  • Performed efficient outbound calls to potential customers
  • Collaborated with account managers and ad team for product sales including SEO websites, Google ad campaigns, paid search budgets and strategies
  • Developed comprehensive business strategies aimed at meeting set targets
  • Handled full sales process from lead generation to closing
  • Identified potential sales leads via networking
  • Delivered comprehensive product presentations to potential clients
  • Delivered expert after-sales assistance to boost customer retention
  • Maintained consistent client communication to understand their needs
  • Secured agreements and maintained sales data

Sniper Team Leader

US Army
09.2015 - 02.2019
  • As a Sniper Team Leader, I held a multifaceted role that encompassed diverse responsibilities including the health, welfare, morale, and safety of a highly specialized 5-man team
  • This entailed maintaining and ensuring combat readiness for over $3 million worth of equipment, training soldiers in physical fitness, surveillance, communications, patrolling, and providing crucial battlefield information to the company commander
  • Furthermore, our team operated autonomously up to 15-20 miles behind enemy lines, contributing to the development of a comprehensive battlefield plan by leveraging key information collected by our team
  • Exercising primary responsibility for all team members, consistently ensuring their well-being and effectiveness in challenging operational environments
  • Meticulously accounting for and signing off on over $3 million worth of equipment, demonstrating exemplary attention to detail and accountability
  • Collaborating with senior officers on mission planning and soldier welfare, showcasing leadership and strategic skills in managing complex operational requirements
  • Delivering long-range precision fires on key select targets and targets of opportunity, effectively neutralizing threats and providing critical support to the mission
  • Collecting and reporting accurate and timely battlefield information to commanders, facilitating informed decision-making and enhancing situational awareness
  • Graduating from the prestigious U.S
  • Army Sniper School in 2017 as the Honor Graduate for highest academic scores, as well as earning the distinction of TOP GUN by leading the class in marksmanship scores
  • Awards and commendations: US Army Sniper School Top Shot (highest score in marksmanship), US Army Sniper School Honor Graduate (highest score in academics), Expert Infantryman Badge, Army Achievement Medal(x2), National Defense Service Medal, Global War on Terrorism Medal, Army Service Ribbon, Overseas Service Ribbon
  • Military record and references available upon request

Skills

  • Client Account Management
  • Business Development
  • Client Relations
  • Cross-Functional Collaboration
  • Vendor Relationship Management
  • Digital media sales
  • Business-to-Business Sales
  • Business-to-Consumer Sales
  • Sales and Operations

Current Role

Account Manager, Metro Signs & Lighting, Grand Rapids, Michigan, 06/01/24, Present

Timeline

Account Manager

Metro Signs & Lighting
06.2024 - Current

Outside Sales Representative

Cintas
06.2023 - 06.2024

Policy Specialist

Google
04.2022 - 01.2023

National Account Executive

Olly Olly Digital
03.2021 - 04.2022

Sniper Team Leader

US Army
09.2015 - 02.2019
Alec Smith