Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Alec Torres

Los Angeles,CA

Summary

Results-driven communications professional with 7+ years of combined experience in Retail Operations and Communications. Skilled in developing and executing communication strategies that align with company objectives, mitigate risk, and protect brand integrity. Collaborative team player with a track record of working cross-functionally to drive desired outcomes. Adept at identifying and proactively addressing partner obstacles to enhance the partner experience and engagement at both macro and micro levels. Adept at leveraging data insights to inform communication decisions that drive business results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Siren Retail Operations Manager, Seattle Roastery

Starbucks
11.2023 - Current

- Led team of 9 Associate Managers responsible for 100+ employees.
- Managed Flagship Roastery Operations, totaling 14.4M revenue annually.
- Upleveled leadership capability in all roles through development cadence and planning focus sessions.
- Built consistency between peer Operations Managers and Managing Director by focusing on vision planning and talent benchmarking.

National Community Manager

Interfaith Partner Network, Starbucks (ERG)
01.2023 - Current
  • Successfully launched Starbucks' thirteenth Partner Network (ERG) as National Community Manager, driving elevated employee participation and engagement levels.
  • Proficiently managed the Interfaith Network page, skillfully addressing questions and comments while delivering valuable feedback to the leadership team.
  • Collaborated with MARCOM lead and National Co-Chairs to create a highly engaging monthly newsletter and welcome emails, resulting in a 5% increase in membership levels.
  • Cultivated a uniform and impactful voice for platform moderation, ensuring a positive and inclusive online community experience.

Retail Store Manager Trainer

Starbucks
09.2015 - 11.2023
  • Led All Partner Sessions innovation and facilitated Staffing and Labor optimization for 30+ Store Managers across multiple locations, driving hands-on collaboration and shoulder-to-shoulder work that led to the elevation of 15 partners to leadership roles and a notable 6% increase in controllable contributions across the store portfolio.
  • Orchestrated community projects in Melrose and West Hollywood alongside Store Managers, achieving a notable 30% reduction in crime rates through continuous collaboration with law enforcement agencies.
  • Designed and executed tailored training programs for 10+ Store Managers and 40+ supervisors across the Los Angeles area. Focused on enhancing operational communication and de-escalation techniques, resulting in a 25% decrease in safety incidents and a 10% improvement in customer satisfaction related to store safety.
  • Championed Hiring Initiatives by creating impactful presentations and partnering with senior leaders to address staffing needs for 40+ store managers. This effort culminated in a 10% staffing increase, effectively resolving staffing challenges.
  • Transformed a struggling Café in Melrose into the 6th highest sales volume café at 1.2M in Los Angeles. Implemented clear communication, financial planning, and goal-setting strategies with partners, leading to a substantial 20% rise in customer traffic and a remarkable 60% surge in sales revenue.
  • Collaborated cross-functionally with Store Development teams and Retail Senior Leaders, ensuring timely delivery of store opening and renovation projects worth 5 million in assets.

Communications Specialist, Community Manager (TLA)

Starbucks
11.2022 - 05.2023
  • Collaborated with Sr. Operations Consultation managers and project owners to support retail field leaders in enhancing the Starbucks experience, effectively communicating operational changes and insights to project owners, senior leadership, and retail partners.
  • Managed digital communities across internal communication channels, including Workplace, Company News, and the Partner App for 17,000+ stores. Achieved a significant 10% increase in partner engagement and trust within a span of 6 months.
  • Devised and executed a robust reported content workflow in partnership with senior leaders and the working team. Developed risk management strategies, effectively advancing the brand's messaging on internal communication platforms.
  • Pioneered a uniform moderation guide format, engaging senior leaders, channel owners, and subject matter experts to provide concise messaging for anticipated partner queries prior to initiating company initiatives. Resulted in a remarkable 20% surge in partner trust and satisfaction with community management efforts.
  • Initiated an educational program focused on Workplace, educating the Partner Communications Team and Subject Matter experts on effective digital communication strategies. Yielded a notable 5% increase in engagement among retail employees.
  • Enhanced collaboration and efficiency by promptly flagging partner inquiries and concerns within digital platforms. This led to a 5% increase in appropriate tagging of subject matter experts, ensuring the resolution and success of initiatives such as Oleato™ and new Mission launch.
  • Delivered valuable insights and data analytics on emerging trends, community needs, and the preferences of the target partner audience channels. Adapted content and messaging accordingly, while facilitating the sharing of user-generating content (UGC) assets and storytelling opportunities with the cross-functional team for the Partner App and Company News.

Editorial & Communications Staff

Intersect Magazine
01.2022 - Current
  • Mentored and managed a team of 3+ to craft compelling editorials and stories spanning various genres. Achieved a noteworthy 10% boost in engagement and impressions as a result of the team's efforts.
  • Collaborated with colleagues to conceive and execute a coherent content creation calendar for the website and social media platforms. This initiative facilitated a substantial 42% expansion in the audience base within just 4 months, bolstering audience trust.
  • Authored and disseminated internal communications detailing journalism guidelines and editorial format modifications. Ensured uniformity across the magazine's content to maintain a consistent tone and style.
  • Engaged in cross-functional collaboration with editorial, marketing, and executive teams to formulate impactful communication strategies. These strategies effectively conveyed and promoted the brand's overarching vision and purpose.

Clothing Manager, Commissioner of Funds and Finance

Steele Canyon High School
08.2013 - 06.2015
  • Educated and mentored a team of 10+ employees on business acumen and P&L budgeting to support the growth of the first on-campus business in the school’s history
  • Designed and implemented operation processes, as well as a marketing program that relied on establishing and nurturing relationships with businesses and licensees within San Diego, leading to a 35% increase in revenue for both the commission and the businesses and licensees.
  • Fostered and maintained partnerships with third-party companies, generating revenue reports and building a school's partnership that has lasted for 7+ years.

Senior Intern

Senator Joel Anderson’s Office
07.2014 - 03.2015
  • Coordinated up to 20 Social Impact events each month by efficiently managing logistics, including press, speakers, and event location, resulting in increased visibility for the Senator and their constituents.
  • Drafted effective government affairs communications, calendar requests, and campaign materials that contributed to the Senator's continual re-election and success in office.
  • Fostered and maintained productive relationships with private and public sector stakeholders on behalf of the Senator, resulting in a 10% increase in partnerships and support for their initiatives.
  • Utilized Microsoft Excel to develop and manage spreadsheets for campaign use and business calls, ensuring active engagement with constituents, leading to a 50% increase in their presence and participation in civic engagement.

Education

Bachelor of Arts - Mass Communications And Media Studies

Arizona State University
Tempe, AZ
05.2022

Skills

  • Proficient in Microsoft Office Suite
  • Skilled in Web Development languages: HTML, CSS, Bootstrap, JavaScript, and API integration
  • Proficient in Figma and Miro for digital collaboration and design
  • Experienced in Digital Analytics and Engagement Tools
  • Proficient in Adobe Creative Cloud
  • Strong Communication Skills, both written and verbal
  • Knowledgeable in Web Publishing platforms such as WordPress and Wix
  • Experienced in Social Media and Digital Communications, with emphasis on effectively reaching and engaging Gen Z audiences
  • Digital Content, Presentations, Process Improvement
  • Fast Learner with an emphasis in Change Management and dealing with ambiguity

Certification

NYU Music Business Essentials Certificate, Google Ads Search, Google Analytics IQ, Starbucks Coffee Academy (Level 100-300), Coffee Master Certified, Google Project Management Certificate

Timeline

Siren Retail Operations Manager, Seattle Roastery

Starbucks
11.2023 - Current

National Community Manager

Interfaith Partner Network, Starbucks (ERG)
01.2023 - Current

Communications Specialist, Community Manager (TLA)

Starbucks
11.2022 - 05.2023

Editorial & Communications Staff

Intersect Magazine
01.2022 - Current

Retail Store Manager Trainer

Starbucks
09.2015 - 11.2023

Senior Intern

Senator Joel Anderson’s Office
07.2014 - 03.2015

Clothing Manager, Commissioner of Funds and Finance

Steele Canyon High School
08.2013 - 06.2015

Bachelor of Arts - Mass Communications And Media Studies

Arizona State University
Alec Torres