Alec Varteressian
San Marcos,CA
Summary
Dynamic Digital Marketing and Business Development Specialist with over seven years of experience in driving revenue growth and brand visibility. Skilled in CRM management, email marketing, and lead generation, with a proven track record of achieving high engagement rates and streamlining sales processes. Adept at leveraging digital tools and data-driven strategies to enhance client outreach and cultivate new business opportunities. Recognized for strong organizational skills, remote work capability, and the ability to effectively coordinate cross-functional events and campaigns. Committed to continuous improvement and delivering impactful marketing initiatives that contribute to long-term business success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Specialist, Business Development Manager
Protelesis, Inc.
San Diego
02.2024 - Current
- Email Marketing: Achieved an average open rate of 29.2% and a click-through rate of 7.6% on email campaigns, optimizing client engagement by leveraging consumer behavior and market trends to create effective marketing campaigns.
- CRM Management: Updated over 2,000 contacts within the CRM system to improve data accuracy and streamline outreach efforts.
- Sales Enablement: Collected and distributed 3,000+ new sales opportunities to the team, leveraging prospective company intent data, business location, vertical, and specific service interests.
- Event Planning & Coordination: Organized the 2024 Sales Kickoff Meeting for internal teams and partners, highlighting new technologies for marketing. Organized promotional events to increase brand awareness and customer engagement.
- Brand Representation: Coordinated and attended the company booth at the San Ysidro Health annual golf event to expand company outreach.
- Strategic Marketing Initiatives: Participated in the TMT Rapid Implementation Workshop, forming a strategic marketing roadmap for MSP clientele.
- Lead Generation & Revenue Growth: Implemented new systems for sales opportunities, contributing to recurring revenue growth from existing clients.
- Digital Advertising Success: Increased call volume to HQ by 18% through targeted Google Business and Google Advertising initiatives.
- Graphic Design: Created visuals such as infographics, logos, and banners for the company website and other digital outlets.
Project Manager
Reflective Remodeling
Oceanside
09.2023 - 02.2024
- Management: Participated in cross-functional teams responsible for developing innovative solutions for complex problems.
- Coordinated resources across multiple departments and teams as needed for successful completion of projects.
- Managed multiple projects with competing deadlines simultaneously.
- Compliance: Ensured compliance with applicable laws, regulations, policies and procedures throughout the life cycle of each project.
- Communication: Implemented effective communication protocols between internal teams working on different aspects of a given project.
- Actively sought out feedback from stakeholders throughout the duration of a project in order to identify areas needing improvement or adjustment.
- Reporting: Drafted reports summarizing progress made on projects for review by executive leadership team.
- Maintained records of all documents related to each project including specifications, change orders, invoices.
- Brand Representation: Contributed to brand image with features in four commercial videos advertised on the website, YouTube, and Facebook
- Hosted networking dinners as a representative of the brand
Marketing Specialist and Project Manager
Savvy Interiors, Inc®
Solana Beach
03.2022 - 09.2023
- Marketing: Developed marketing strategies for existing products, services, and new product launches.
- Established presence on Google with a Google Business profile and acquired leads through Google, Pinterest, and YouTube advertising efforts.
- Recorded photo and video content on job sites to be displayed on social media.
- Research & Development: Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Conducted research to make corrective action on the website to increase website CTR via SEO analysis and improvement of site content.
- Analyzed company 'Discovery Call' questionnaire response history from prospective customers and refined questions to suit demographic preferences provided by the CEO.
- Management: Coordinated with cross-functional teams to resolve project issues and mitigate risks, while maintaining project timelines.
- Developed and initiated projects, oversaw costs, and documented performance for company reference in the project planning process.
- Maintained positive relationships with high-end clientele throughout the project in an effort to leave clients with the best experience.
- Scheduled and facilitated multi-weekly meetings between project stakeholders to discuss deliverables, schedules, and conflicts.
Sales and Operations Manager
Barbank
Encinitas
01.2021 - 08.2022
- Operations: Developed and implemented operational procedures to ensure quality standards are met.
- Monitored and improved efficiency of processes, team performance, and customer service.
- Maintained accurate inventory records to track stock levels and minimize costs.
- Developed key performance indicators to measure effectiveness of operational processes.
- Conducted interviews, hiring, and training of new hires to fulfill the needs of the business.
- Sales: Established effective relationships with vendors to negotiate pricing and secure materials needed for production.
- Coordinated networking opportunities and represented the brand at social events.
- Initiated sales promotions and partnerships to attract new audiences to the brand
- Research & Development: Conducted extensive market research, from daily reports, to identify trends in the market and improve performance metrics on the website through the use of SEO and Google Advertising forums.
- Performed cost analysis for various products to drive sales, while meeting budget and pricing requirements in the creation of sales campaigns.
- Reporting: Compiled monthly financial reports on sales and expenses to monitor growth and review with CEO.
E-Commerce & Warehouse Manager
Pillow Pets World
Oceanside
05.2019 - 01.2021
- Warehouse Management: Monitored staff performance, identified areas for improvement, and provided training as needed.
- Assigned daily tasks to warehouse employees to fulfill timely needs of the company.
- Planned and implemented efficient warehousing systems for incoming and outgoing goods.
- Maintained warehouse in compliance with OSHA safety standards.
- Quality Control & Compliance: Reviewed safety standards of textiles, stuffed plush toys, and respective state codes to ensure upkeep quality of goods while maintaining reputation of products.
- Spearheaded communications with testing facilities and manufacturing companies in China in order to manage inventory timelines, quality control, and compliance of products.
- E-Commerce: Organized wholesale and e-commerce orders to maintain product inventory and coordinate logistics for incoming and outgoing shipments.
- Managed customer service emails and phone calls as the sole representative for the company.
Education
Associate of Arts -
Miracosta College
Oceanside, CA05-2025
CAPM -
PMI
San Diego, CA07-2023
High School Diploma -
La Costa Canyon High School
Encinitas, CA06-2017
Bachelor of Arts -
Ohio Wesleyan University
Delaware, OHSkills
- Google Analytics
- Market Analysis
- Graphic Design
- Analytics and SEO
- Proficient in ZoomInfo, Excel, CRM Databases, and project management software
- Business Development
- Vendor Relations
- Marketing automation
- ROI validation
- Scheduling
- Branding
- Campaign tracking
- Communications management
- Market Trend Analysis
- Marketing campaign strategy
- Customer research
- Direct Mail Campaigns
- Database Management
- Social Media Management
- Project Management
- Time Management
- Near fluent in Spanish
Affiliations
- 5 years of volunteer coaching experience in La Costa Canyon Pop Warner, ages ranging from 12-14 years old
- Private physical training compliant with USA Football
Certification
- PMI CAPM (Associates to Project Management through the Project Management Institute)
Languages
Spanish
Professional
Timeline
Marketing Specialist, Business Development Manager
Protelesis, Inc.
02.2024 - Current
Project Manager
Reflective Remodeling
09.2023 - 02.2024
Marketing Specialist and Project Manager
Savvy Interiors, Inc®
03.2022 - 09.2023
Sales and Operations Manager
Barbank
01.2021 - 08.2022
E-Commerce & Warehouse Manager
Pillow Pets World
05.2019 - 01.2021
Associate of Arts -
Miracosta College
CAPM -
PMI
High School Diploma -
La Costa Canyon High School
Bachelor of Arts -
Ohio Wesleyan University
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