Alecia Hicks
Raleigh,NC
Summary
Objective: Leverage strategic thinking and industry experience in a communication role at a start-up marketing company.
Overview
5
5
years of professional experience
Work History
Communication Strategist
Datalytics Marketing
08.2022 - Current
- Collaborate with the company manager to expand brand identity and support regional awareness for local non-profits.
- Independently work on web design projects for small companies, creating visually appealing and user-friendly websites to create awareness and redirect word-of-mouth traffic to digital marketing efforts.
- Create engaging content including blog posts, newsletters, and video content, for a non-profit resulting in 15-20 additional followers on social media platforms per month.
Behavior Analyst
Action Behavior Centers
03.2023 - 02.2024
- Leveraged advanced features of Excel to create dynamic spreadsheets for organizing, analyzing, and visualizing behavioral data
- Applied statistical analysis techniques to interpret data trends, identify outliers, and measure the effectiveness of behavior intervention strategies
- Provided comprehensive reports and updates to stakeholders, presenting data-driven insights on client progress, behavior trends, and intervention outcomes
- Used data-collection tools to analyze and implement behavior intervention plans for 25 clients.
Communications and Event Coordinator
21 Dreams Art Gallery
08.2020 - 12.2021
- Created digital archives of artwork images and documentation, providing easy access for gallery staff and visitors, resulting in a 20% increase in engagement with the gallery's live exhibitions within 3 months.
- Implemented promotional strategies that targeted a younger demographic leading to a 30% increase in foot traffic to art exhibitions compared to previous exhibitions.
- Maintained a comprehensive database of art pieces, including detailed records of artwork dimensions, medium, artist information, and exhibition history.
Project Management/Communication Intern
Palomar Insurance
12.2018 - 02.2019
- Collected and transferred data from the pre-existing website and utilized SEO best practices to improve website visibility, traffic, and user engagement metrics.
- Played a key role in optimizing website performance through continuous testing, troubleshooting, and implementing necessary improvements to maximize site efficiency using WordPress software.
- Researched and compiled data on market competitors in order to deliver SWOT analysis.
Education
Master of Arts - Communications
East Carolina University
Online05.2026
Bachelor of Arts - Communication, Public Relations
Auburn University At Montgomery
Montgomery, AL05.2021
Skills
- Data collection and analysis
- Organized design based on events
- Team development
- Multitasking
- Ability to remain self-aware, identify potential gaps in my performance and make necessary adjustments
- Interpersonal Communications
- Customer satisfaction, Problem-solving skills
- SEO Optimization
- Salesforce (beginner)
- MS Office and teams
- Google analytics certified
- Excel
Timeline
Behavior Analyst
Action Behavior Centers
03.2023 - 02.2024
Communication Strategist
Datalytics Marketing
08.2022 - Current
Communications and Event Coordinator
21 Dreams Art Gallery
08.2020 - 12.2021
Project Management/Communication Intern
Palomar Insurance
12.2018 - 02.2019
Master of Arts - Communications
East Carolina University
Bachelor of Arts - Communication, Public Relations
Auburn University At Montgomery
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