Alecs Bell
Longmont,CO
Summary
Results-driven marketing and ecommerce professional with over 5 years of experience managing ecommerce platforms and cross-functional marketing strategies. Highly creative and detail-oriented, skilled in driving brand visibility, increasing market share, and developing successful, profitable campaigns. Proven leader with expertise in project development, team supervision, and campaign enhancement, ready to make a lasting impact on company success.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Wana Brands
06.2022 - Current
- Serve as the primary point of contact for Wana licensee partners, providing day-to-day support an marketing coordination across multiple regions (AR, FL, MS, MT, NM, NV, OK, PR).
- Increased brand visibility and drove lead generation across my markets by successfully managing and executing marketing campaigns, resulting in 15% increased store traffic.
- Collaborate with Sales, Ops, and Visual Merchandising teams to develop and execute tailored marketing strategies for new and existing markets, aligning with brand goals and local market regulations.
- Oversee and manage product listings across four ecommerce platforms, maintaining accuracy and timeliness, while optimizing listings with market-specific strategies, enhancing sales and brand exposure.
- Contributes to long-term market expansion plans by optimizing internal resources and streamlining processes, ensuring efficient use of marketing assets and team coordination to support growth in all of Wana Brands markets.
Logistics and Operations Specialist
Wolfman Luggage
06.2016 - 02.2022
- Began as Quality Control associate and was promoted consistently, to eventually specialize in all departments of a prominent American motorcycle luggage company
- Oversees manufacturing on almost 200 different SKUs; working with raw materials all the way to the finished product
- Creates production forecasts based on historical sales and product trends
- Manages inventory divided between multiple platforms; In-house, Amazon, and third party fulfillment centers using various 3PL software
- Implements consolidating strategies to improve processes, systems, and behavior; decreasing operational costs by 30%
- Develops business connections on all levels, including international relationships to drive the business model abroad.
Assistant Production Manager
Skazma Custom Apparel
05.2015 - 06.2016
- Maintained relationships with clients through punctuality and excellent customer service
- Operated both manual and automatic press machines daily increasing production by 80%
- Examined job orders to determine quantity, stock specifications, colors and special printing instructions.
Packaging Technician
Oskar Blues Brewery
07.2014 - 05.2015
- Operated packaging equipment for one of Colorado's largest craft brewery; packing over 2500 cans daily
- Maintained and organized unprocessed materials throughout Warehouse using a Forklift or Delivery Van
- Assisted in brewing Hand-Crafted Root Beer; delivering orders; and increased sales by 20%.
Education
Bachelor of Arts - Japanese Studies
University of Hawaii At Hilo
Hilo, HISkills
- Ecommerce Platform Management (Shopify, Amazon FBA)
- Data Analytics (Excel)
- Brand Protection & Compliance
- Cross-functional Collaboration
- Marketing Campaign Development
- Problem-Solving & Critical Thinking
- Project Management
- Strong Communication Skills
- International Relations
Hobbies
Skateboarding, Darts, and Fitness
Languages
Japanese
Professional Working
Timeline
Marketing Manager
Wana Brands
06.2022 - Current
Logistics and Operations Specialist
Wolfman Luggage
06.2016 - 02.2022
Assistant Production Manager
Skazma Custom Apparel
05.2015 - 06.2016
Packaging Technician
Oskar Blues Brewery
07.2014 - 05.2015
Bachelor of Arts - Japanese Studies
University of Hawaii At Hilo
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