Aleena Imran
Toronto,Canada
Overview
6
6
years of professional experience
Work History
Product Designer and Web Development Specialist
Minimil Media
Toronto, Canada
12.2022 - 03.2024
- Managed and delivered mobile-friendly web development projects across various industries, including e-commerce with subscription features, CMS, and integrated shipping APIs.
- Designed responsive websites on platforms like Webflow, Wix, Squarespace, and WordPress, using Figma for designs, wireframes, and user personas.
- Implemented Google Analytics for insights, conducted usability testing, and executed SEO strategies to improve rankings and traffic.
- Created branding, visuals, and motion graphics using Adobe After Effects, Canva, Photoshop, and Illustrator.
- Updated client information in CRM (Hubspot) and managed tasks in ClickUp.
- Created job postings, interviewed, hired, and trained a UI/UX intern who worked under my supervision.
- Conducted full business analysis and created digital adoption plans, outlining project goals and research, including SEO strategies, performance metrics, and website redesign proposals to enhance clients' online presence and digital infrastructure.
User Experience and Product Designer
Semper8
Toronto, Canada
04.2021 - 05.2022
- Designed and maintained mobile-friendly websites using WordPress, enhancing user experience.
- Created wireframes and sitemaps on Balsamiq and Sketch, improving site navigation and usability.
- Implemented SEO strategies, boosting website traffic and audience reach.
- Developed logos and business decks using Adobe Photoshop, Illustrator, and PowerPoint, enhancing brand identity.
- Conducted comprehensive market research for client acquisition strategy, driving business growth through data-driven insights.
- Managed content updates and website maintenance. Designed targeted social media posts, increasing brand awareness on LinkedIn and Instagram.
- Crafted marketing emails using Mailchimp to engage clients. Edited and uploaded videos to Semper8's YouTube channel, expanding digital presence.
UI/UX and Content Designer
Scarpini Shoes
Mississauga, Canada
06.2018 - 11.2020
- Designed, developed, and regularly updated the Scarpini Shoes website, ensuring intuitive navigation and effective product showcases to enhance user experience.
- Improved website traffic and user accessibility through the implementation of SEO best practices and strategic keyword research.
- Developed visually engaging marketing materials for product launches and promotions, and conducted market research to identify trends and generate actionable insights.
- Created and managed social media pages (Facebook, Instagram, Twitter), increasing weekly foot traffic by 15-20 customers as followers grew.
- Captured high-quality product photos and optimized their presentation online, significantly boosting visual appeal and customer engagement.
- Trained 5 team members in customer interaction and product presentation, ensuring a consistent and positive user experience.
Education
Honours Bachelor's Degree - Digital Enterprise Management Specialist
University of Toronto
Toronto, ON04.2022
Skills
- Figma
- WordPress
- Webflow
- Squarespace
- Wix
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Balsamiq
- Sketch
- Invision
- Abstract
- Elementor
- MS Office Suite
- Python
- HTML
- UI/UX & Visual design
- CRM Management
- Usability Testing
- Wireframing & Prototyping
- SEO
- Brand Development
- Digital Marketing & Strategy
- Project Planning
Timeline
Product Designer and Web Development Specialist
Minimil Media
12.2022 - 03.2024
User Experience and Product Designer
Semper8
04.2021 - 05.2022
UI/UX and Content Designer
Scarpini Shoes
06.2018 - 11.2020
Honours Bachelor's Degree - Digital Enterprise Management Specialist
University of Toronto