Summary
Overview
Work History
Education
Volunteer
Certification
Timeline
Generic

A'Leesia McKinney

Summary

Experienced Senior Business Development Analyst, with a demonstrated history of working in various sales roles. Skilled in growing and maintaining current and prospective accounts through strategic marketing campaigns and cross-selling. High proficiency in excel, zoominfo, salesforce, crm databases, and commercial negotiations. Thorough understanding of public relations research and techniques, experience in social media development, website content management, graphic design, video editing, extensive research and writing experience, and marketing campaigns. Known as eager, creative and a team-player when presented with new opportunities and with delivering results.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Senior Business Development Analyst

Mastercard
08.2022 - Current
  • Spearheaded strategic initiatives that facilitated the acquisition of numerous e-commerce companies, significantly expanding Mastercard's client base and market presence.
  • Conducted detailed market research and competitive analysis to uncover opportunities and tailor strategies for the e-commerce sector.
  • Work with product, marketing, and sales teams to align strategies and enhance operational efficiency.
  • Lead market expansion initiatives, successfully launching campaigns in new and emerging markets.
  • Lead efforts to penetrate new markets and drive revenue growth through targeted campaigns and strategic market entry strategies. Successfully launched initiatives that expanded Mastercard's Identity footprint in emerging markets.
  • Cultivated and managed relationships with key stakeholders and e-commerce partners, leading to high-value contracts and strategic partnerships.

Sr. Market Development Representative

DocuSign
12.2020 - 08.2022
  • FY22 H1 Pinnacle Club
  • One of the highest producers across DocuSign's North American xDR sales team.
  • Top Performer FY2021 Q2
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Recommended DocuSign Commercial plan and explained features and costs to help customers make educated buying decisions.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Pinnacle Club 2021 ( Top 20% of Sales Organization )

Market Development Representative

DocuSign
09.2019 - 12.2020
  • Collaborated with customers and asked questions to assess needs and budgets.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Researched potential clients and markets to prepare for appointments.
  • Contacted customers and prospects to generate new business to achieve company growth goals.
  • Made an average 30 calls per day

Assistant Manager

Enterprise Holdings
03.2019 - 08.2019
  • Monitoring daily operations to lower break even and increase overall profitability of a fleet of 300+
  • Enhanced customer satisfaction ratings by motivating team members to strengthen quality and increase productivity.
  • Maintained above corporate average customer satisfaction ratings
    Set and exceed monthly goals
  • Partnered with outside sales to identify critical accounts with growth opportunities.
  • Trained new 4 workers to improve efficiency of department and cultivate productive work atmosphere.

Management Assistant

Enterprise Holdings
08.2018 - 02.2019
  • Executed sales and marketing initiatives to increase revenue for company.
  • Train and motivate employees to increase branch sales through 4-step sales process
  • Supported sales and upgrades to position branch 2nd in region

Management Trainee

Enterprise Holdings
07.2017 - 07.2018
  • Assisted established management staff with operational oversight, business development and process improvement strategies.
  • Created internal control of day-to-day transactions and punctually opened and closed business.
  • Established open and professional relationships with team members which facilitated communication, quickly resolving issues and conflicts.

Research Interviewer

Social & Economic Science Research Center
08.2015 - 07.2017
  • Data Analysis, data entry, code quantitative and qualitative data, code information as numeric or text, create data dictionaries and code books, provide high quality survey research services to university, citizens, and to policy makers nationwide.
    .

Coug Guys & Gals

Washington State University
08.2015 - 06.2017
  • Coug Guys & Gals are one of the most elite student programs at Washington State University.
  • Comprised of over 50 undergraduate students on WSU Pullman campus, CGG's are student ambassadors.
  • Controls Coug Guys & Gals social media accounts (Twitter, Instagram, and Snapchat) and involved in activities with alumni, students, donors and other associations on the WSU campus.

Education

Bachelor of Arts in Strategic Communication - Communication , Public Relations

Washington State University

Volunteer

Warm-Line Volunteer, Crisis Connection

September/2024 – Present


  • Provide empathetic support and active listening to individuals in distress through non-crisis phone calls.
  • Assist callers with navigating community resources and mental health services.
  • Maintain confidentiality and adhere to ethical guidelines while fostering a safe and non-judgmental space.
  • Develop skills in crisis intervention, de-escalation, and emotional support.

Certification

Applied Suicide Intervention Skills Training (ASIST) – Crisis Connection (February 2025)

  • Evidence-based suicide intervention training
  • Developed skills to recognize, assess, and support individuals at risk of suicide

Timeline

Senior Business Development Analyst

Mastercard
08.2022 - Current

Sr. Market Development Representative

DocuSign
12.2020 - 08.2022

Market Development Representative

DocuSign
09.2019 - 12.2020

Assistant Manager

Enterprise Holdings
03.2019 - 08.2019

Management Assistant

Enterprise Holdings
08.2018 - 02.2019

Management Trainee

Enterprise Holdings
07.2017 - 07.2018

Research Interviewer

Social & Economic Science Research Center
08.2015 - 07.2017

Coug Guys & Gals

Washington State University
08.2015 - 06.2017

Bachelor of Arts in Strategic Communication - Communication , Public Relations

Washington State University
A'Leesia McKinney