Summary
Overview
Work History
Education
Skills
Software
Volunteering
Timeline
Hi, I’m

A'Leesia McKinney

Senior Business Development Analyst
Seattle,WA
A'Leesia McKinney

Summary

Experienced market development representative with a demonstrated history of working in various sales roles. Skilled in growing and maintaining current and prospective accounts through strategic marketing campaigns and cross-selling. High proficiency in excel, zoominfo, salesforce, crm databases, and commercial negotiations. Thorough understanding of public relations research and techniques, experience in social media development, website content management, graphic design, video editing, extensive research and writing experience, and marketing campaigns. Known as eager, creative and a team-player when presented with new opportunities and with delivering results.

Overview

9
years of professional experience
4
years of post-secondary education

Work History

Mastercard

Senior Business Development Analyst
08.2022 - Current

Job overview

  • Spearheaded strategic initiatives that facilitated the acquisition of numerous e-commerce companies, significantly expanding Mastercard's client base and market presence.
  • Conducted detailed market research and competitive analysis to uncover opportunities and tailor strategies for the e-commerce sector.
  • Work with product, marketing, and sales teams to align strategies and enhance operational efficiency.
  • Lead market expansion initiatives, successfully launching campaigns in new and emerging markets.
  • Lead efforts to penetrate new markets and drive revenue growth through targeted campaigns and strategic market entry strategies. Successfully launched initiatives that expanded Mastercard's Identity footprint in emerging markets.
  • Cultivated and managed relationships with key stakeholders and e-commerce partners, leading to high-value contracts and strategic partnerships.

DocuSign

Sr. Market Development Representative
12.2020 - 08.2022

Job overview

  • FY22 H1 Pinnacle Club
  • One of the highest producers across DocuSign's North American xDR sales team.
  • Top Performer FY2021 Q2
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Recommended DocuSign Commercial plan and explained features and costs to help customers make educated buying decisions.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Pinnacle Club 2021 ( Top 20% of Sales Organization )

DocuSign

Market Development Representative
09.2019 - 12.2020

Job overview

  • Collaborated with customers and asked questions to assess needs and budgets.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Researched potential clients and markets to prepare for appointments.
  • Contacted customers and prospects to generate new business to achieve company growth goals.
  • Made an average 30 calls per day

Enterprise Holdings

Assistant Manager
03.2019 - 08.2019

Job overview

  • Monitoring daily operations to lower break even and increase overall profitability of a fleet of 300+
  • Enhanced customer satisfaction ratings by motivating team members to strengthen quality and increase productivity.
  • Maintained above corporate average customer satisfaction ratings
    Set and exceed monthly goals
  • Partnered with outside sales to identify critical accounts with growth opportunities.
  • Trained new 4 workers to improve efficiency of department and cultivate productive work atmosphere.

Enterprise Holdings

Management Assistant
08.2018 - 02.2019

Job overview

  • Executed sales and marketing initiatives to increase revenue for company.
  • Train and motivate employees to increase branch sales through 4-step sales process
  • Supported sales and upgrades to position branch 2nd in region

Enterprise Holdings

Management Trainee
07.2017 - 07.2018

Job overview

  • Assisted established management staff with operational oversight, business development and process improvement strategies.
  • Created internal control of day-to-day transactions and punctually opened and closed business.
  • Established open and professional relationships with team members which facilitated communication, quickly resolving issues and conflicts.

Social & Economic Science Research Center

Research Interviewer
08.2015 - 07.2017

Job overview

  • Data Analysis, data entry, code quantitative and qualitative data, code information as numeric or text, create data dictionaries and code books, provide high quality survey research services to university, citizens, and to policy makers nationwide.
    .

Washington State University

Coug Guys & Gals
08.2015 - 06.2017

Job overview

  • Coug Guys & Gals are one of the most elite student programs at Washington State University.
  • Comprised of over 50 undergraduate students on WSU Pullman campus, CGG's are student ambassadors.
  • Controls Coug Guys & Gals social media accounts (Twitter, Instagram, and Snapchat) and involved in activities with alumni, students, donors and other associations on the WSU campus.

Education

Washington State University
Pullman, WA

Bachelor of Arts in Strategic Communication from Communication , Public Relations
09.2013 - 06.2017

University Overview

Skills

Sales forecasting

Software

Salesforce

Microsoft Excel

Zoominfo

ABS360

Outreach

Lusha

LinkedIn Sales Navigator

Volunteering

Volunteering

WA Warm Line, Crisis Connections
August 2024 – Present

  • Provide compassionate support and crisis intervention through the WA Warm Line, assisting individuals experiencing mental health crises.
  • Offer empathetic listening and guidance to callers, helping them navigate their challenges and connect with appropriate resources.
  • Collaborate with a team of volunteers to ensure high-quality support and maintain a safe and supportive environment for individuals in need.
  • Engage in ongoing training and professional development to enhance crisis intervention skills and stay updated on best practices in mental health support.

Timeline

Senior Business Development Analyst
Mastercard
08.2022 - Current
Sr. Market Development Representative
DocuSign
12.2020 - 08.2022
Market Development Representative
DocuSign
09.2019 - 12.2020
Assistant Manager
Enterprise Holdings
03.2019 - 08.2019
Management Assistant
Enterprise Holdings
08.2018 - 02.2019
Management Trainee
Enterprise Holdings
07.2017 - 07.2018
Research Interviewer
Social & Economic Science Research Center
08.2015 - 07.2017
Coug Guys & Gals
Washington State University
08.2015 - 06.2017
Washington State University
Bachelor of Arts in Strategic Communication from Communication , Public Relations
09.2013 - 06.2017
A'Leesia McKinneySenior Business Development Analyst