Aleisha Baker
Summary
Accomplished Associate Director with over 7 years of extensive experience in integrated marketing and multi-platform campaign management. Demonstrated expertise in strategy development and cross-functional collaboration, successfully overseeing the execution of custom content programs and driving impactful marketing initiatives. Proven ability to integrate efforts across various media channels, optimising distribution strategies to enhance audience engagement. A results-driven professional adept at managing complex projects and fostering effective partnerships, committed to delivering exceptional outcomes in dynamic environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Director
OMD's The Content Collective
09.2023 - Current
- Oversees execution of all custom content programs from contracts to project management to post program recaps and analytics
- Spearheads the development and oversees the activation of multi-platform distribution plans for programs across linear television, digital, social, as well as new emerging platforms and experiences
- Integrates with the media & investment teams to create distribution and optimization strategy
Integrated Marketing & Synergy Manager
The Walt Disney Studios
11.2021 - 09.2023
- Worked in partnership with Director to develop overall marketing strategy and plans for theatrical/streaming/in-home releases
- Collaborated with related departments to execute marketing plans (Creative Content, Publicity, Media, Legal and Finance)
- Pitched creative concepts to film directors and partners and secures film promotions
- Executed added value promotions with external media networks with direction from Director
Multi-Platform Marketing Associate Manager
The Walt Disney Company
12.2019 - 04.2021
- Worked with respective internal teams and external distribution partners including Roku, Amazon and Comcast to develop and execute strategic marketing plans that drove acquisition, retention, etc.
- Led and assisted in all aspects of brand and partnership marketing campaign activities including: budget management, concept/creative development, and creative deployment
- Created executive-level presentations showcasing our partner marketing strategy, results, and recommendations for the next fiscal year
Multi-Platform Marketing Coordinator
The Walt Disney Company
07.2018 - 12.2019
- Managed on-going affiliate requests for assets and materials
- Managed creative development process including: providing direction on asset specs and messaging to internal and agency partners
- Established key relationships across multiple internal departments to deliver against our defined goals and objectives
Scheduling & Acquisition Coordinator
A+E Networks
New York, NY
07.2017 - 06.2018
- Brainstormed short and long-term programming strategies and stunts to strengthen the overall schedule and drive ratings growth
- Scheduled assigned shows on air for A&E, FYI, and CI Networks
- Assisted in managing programming inventory & communicated with various departments to ensure accuracy of programming information
Education
Bachelor of Arts - Strategic, Legal, and Management Communications
Howard University
Washington, DCSkills
- Strategy Development
- Campaign Management
- Account Management
- Cross-Functional Collaboration
- Publicity & Promotions
- Microsoft Office
Certification
Disruptive Strategy - Harvard Business School Online
References
References available upon request.
Timeline
Associate Director
OMD's The Content Collective
09.2023 - Current
Integrated Marketing & Synergy Manager
The Walt Disney Studios
11.2021 - 09.2023
Multi-Platform Marketing Associate Manager
The Walt Disney Company
12.2019 - 04.2021
Multi-Platform Marketing Coordinator
The Walt Disney Company
07.2018 - 12.2019
Scheduling & Acquisition Coordinator
A+E Networks
07.2017 - 06.2018
Bachelor of Arts - Strategic, Legal, and Management Communications
Howard University
Similar Profiles
Ambika DeyAmbika Dey
E-Learning content creator/training content creator at E-Learning content creator/training content creatorE-Learning content creator/training content creator at E-Learning content creator/training content creator
Jenny Carlton WhiteJenny Carlton White
Handmade Crafts Artist at The Covenant Collective; An Artist CollectiveHandmade Crafts Artist at The Covenant Collective; An Artist Collective
Ana WalczakAna Walczak
Freelance Digital Content Producer at Visual/Social Content for Musicians & ComediansFreelance Digital Content Producer at Visual/Social Content for Musicians & Comedians
Narayanasamy VelusamyNarayanasamy Velusamy
Associate Director at Novartis PharmaceuticalsAssociate Director at Novartis Pharmaceuticals
Kathy ValladaresKathy Valladares
Associate Director at AT&TAssociate Director at AT&T