Aleisia Gibson Wright

• Serve as a strategic communications leader infusing cultural resonance into healthcare PR, corporate positioning, and patient engagement.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Led the overall vision and strategic planning process to define business goals and ensure alignment across all departments.
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
• Champion continuous improvement efforts, streamlining operations for increased efficiency.
• Conduct target market research to scope out industry competition and identify advantageous trends.
• Guide cross-functional partners spanning earned media, digital, creative, and strategy, ensuring all work is insights-driven, culturally informed, and aligned to measurable business goals.
• Develop and execute strategic plans for branded and unbranded initiatives, including product launches and disease awareness campaigns, rooted in deep market and audience understanding.
• Actively lead business development efforts- expanding client relationships, and forming partnerships to drive agency growth and innovation.

• Company Overview: Brand Engagement Agency
• Worked to enhance the agency's reputation, and foster a collaborative environment within the new business, communication, and marketing teams
• Growth target for new business pipeline of at least 30% over 2023
• Worked to establish new agency branding and go-to-market strategy

Company Overview: Earned Marketing Agency with business in pharma, medical devices and CPG sectors

• Hired as first Managing Director for the agency
• Helped agency establish leadership in convergence of healthcare consumerization and pharma marketing
• Member of the agency's Growth Council and responsible for driving net new business, increased revenue by 30% in first year
• Lead the agency's Pharma Center of Excellence
• Responsible for cultivating relationships with business partners and clients
• Pioneered agency's efforts in Health Equity, which included partnerships with the World Economic Forum and a panel series on related topics
• Established partnerships with pharma to drive awareness of diversity in clinical trial recruitment

• Company Overview: Global Communications Corporation
• Partnered to build Havas Health PR from ground up
• Led team for Novartis Oncology/Benign Hematology global communications work
• Leader in the Integrated Comms (Village) Model
• Led strategy and the team that launched unbranded US and global sickle cell disease initiatives - industry award-winning
• Sheepherded first of its kind FDA approval communications
• Oversaw the team that led successful internal communications initiatives
• Expanded therapeutic category experience for the agency
• Increased revenue by 100% in first year
• Global Communications Corporation

• Company Overview: Sole public relations agency within the Publicis network
• Oversaw Lilly Diabetes comms portfolio
• Led large team of senior professionals within North America region in developing fresh, innovative campaigns with heavy social/digital focus as well as traditional media channel delivery
• Delivered organic growth of existing business by creating new offerings and extending agency's exposure
• Led strategy for internal and external communications strategies and initiatives that delivered best practice results
• Led complex, integrated communications for a biosimilar product at global level
• Drove thought leadership efforts around convergence of health and technology
• Led as health delegate for SXSW - several articles published in PRWeek
• Led team through four domestic and international product approvals in one year

• Led external/internal communications for GE Healthcare's Medical Diagnostics $4B business unit
• Developed executive communications, positioning/messaging, strategic planning, brand planning and communications, business acquisition communications, global advocacy relations, extensive media relations including social media and content development
• Served as company spokesperson for complex global issues
• Operated as team leader in a large global, matrixed organization and effectively led and collaborated with internal communications teams and marketing partners, external PR agencies on variety of initiatives
• Nominated for Icon Award for business growth for Medical Diagnostics business unit
• Led corporate global growth initiatives centered on Parkinson's and Alzheimer's Disease
• Led digital asset development, channel delivery and content strategies