ALEJANDRA ARCE-SALAZAR
Santa Monica,CA
Summary
Bilingual television anchor and producer with extensive experience across diverse media environments. Manage projects from production through broadcast, including strategic planning and stakeholder coordination. Build community partnerships and strengthen brand presence through revenue-focused initiatives.
Overview
2022
2022
years of professional experience
Work History
SHOW HOST – Univision 14
UNIVISION COMMUNICATIONS
BAY AREA, CA
01.2015 - 01.2022
- Led morning show content production by managing a busy schedule, reviewing iNews rundowns for current news, and preparing teleprompter notes.
- Partnered with Univision clients and brands to coordinate interviews and on-air promotions for automotive, health, credit service, and entertainment accounts.
- Worked with a wide range of on-air guests, including celebrities and local community leaders.
- Conceptualized and produced weekly segment Porque Mi Quiero, focusing on community issues and providing valuable information and resources. Served as a guide and mentor for younger executive producers and was still as a resource for many in the industry.
- Wrote and produced health segments that expanded audience appeal and established a network of community resources.
- Highlighted significant achievements in content production.
- Reached out and built a relationship with an executive television celebrity in Mexico, who acted as a mentor and sent personalized content for segments frequently, resulting in recognition by large network shows.
ACCOUNT EXECUTIVE – Univision Radio, Fresno
UNIVISION COMMUNICATIONS
Fresno, CA
01.2013 - 01.2014
- Developed new business and created targeted campaigns for clients, collaborating with the team to achieve client objectives.
- Developed tailored advertising solutions for clients across various media platforms.
- Cultivated client relationships to enhance customer satisfaction and loyalty.
- Conducted market research to identify new business opportunities and trends.
SALES MANAGER
ALCANCE MEDIA GROUP
BAY AREA, CA
01.2013 - 01.2014
- Developed sales strategies and generated business for startup digital media company, traveled to Latin America to establish and manage accounts. Collaborated with US major agencies focused on Latin American markets, met productivity deadlines and achieved corporate sales goals.
- Developed sales strategies to increase market penetration and brand visibility.
- Trained and mentored junior sales team members on best practices and techniques.
- Collaborated with marketing to align campaigns with sales objectives and messaging.
ON-AIR TALENT / PROJECT MANAGER - PROMOTIONS
SINCLAIR BROADCASTING (Formerly Titan)
FRESNO, CA
01.2010 - 01.2013
- Executed marketing campaigns, collaborated with local brands and clients, and led multimedia projects as on-air talent for commercials and promotions.
- Engaged audiences through live broadcasts and compelling storytelling techniques.
- Conducted interviews with guests, enhancing program depth and viewer interest.
- Collaborated with production teams to develop engaging content for various shows.
SOCCER TEAM PROJECT MANAGER / CORPORATE SALES
FRESNO FUEGO (ALS)
FRESNO, CA
01.2007 - 01.2008
- Collaborated with the management team and corporate accounts to secure sponsorships.
- Developed project plans outlining objectives, tasks, and resources needed.
- Coordinated project activities and timelines for community engagement initiatives.
- Managed communication between team members and stakeholders to ensure clarity.
Account Manager / On-Air Talent
NBC-Telemundo
Fresno, CA
01.2003 - 01.2006
- Managed client accounts and maintained strong relationships with key stakeholders.
- Collaborated with cross-functional teams to deliver tailored solutions for clients.
- Prepared and presented proposals to clients, showcasing service offerings effectively.
- Led successful advertising campaigns and grassroots promotions for retail, automotive, and medical clients.
Account Executive
Radio Unica 940 AM
Fresno, CA
01.2001 - 01.2002
- Developed strong client relationships through effective communication and service.
- Managed advertising campaigns by coordinating schedules and materials for broadcast.
- Conducted market research to identify potential clients and advertising opportunities.
- Developed new business and created grassroots promotions for local program "A la Una en Unica", which increased community engagement.
Freelancer Reporter
Azteca America
Fresno, CA
01.2006
- Conducted interviews with prominent figures to gather newsworthy information.
- Researched and wrote articles on current events for broadcast and online platforms.
- Collaborated with production teams to develop engaging news segments.
- Reported on special programming (La Academia), collaborating with producers, directors, and floor managers to deliver engaging content.
SINCLAIR BROADCASTING (continued)
- Began with organization to promote and bolster revenue streams for the Spanish Station Estrella TV which attracted an agricultural-blue collar audience, and then was asked to branch out to the general market for several major stations, KM PH Fox 26 and CW-Fresno.
- KEY ACCOMPLISHMENTS:
- Generated the station's first-ever revenue for Estrella TV, closing 15 new accounts.
- Promoted to manage general market accounts in the bigger spectrum in LA and regional Mexico, bringing new NFL clients to pre-games in addition to landing other major accounts.
Education
CERTIFICATION - Integrative Nutrition Health Coach
INSTITUTE FOR INTEGRATIVE NUTRITION
NEW YORK CITY, NY09-2015
BACHELOR DEGREE - Broadcast Media and Communications
UNIVERSIDAD IBEROAMERICANA
MEXICO CITY, MEXICOSkills
- Content production
- Audience engagement
- Engaging communication
- Mentorship development
- Proactive problem-solving
- Continuous improvement
- Deadline-driven and organized
- Credibility building
PERSONAL STRENGTHS
- Articulate and engaging communicator, fluent in English & Spanish
PROFESSIONAL DEVELOPMENT
Completed coursework for Certification in Public Speaking through program led by Dr. César Lozano of Monterrey, Mexico whose shows broadcast over 60 radio stations.
ATTENTION:GRAPEVINE AGENCY:
- Enclosed is my résumé containing my qualifications in consideration for employment within your Agency.
- As reflected, I am a highly motivated individual with significant expertise as a television anchor, producer, on-air talent, and brand ambassador. My experience also includes extensive experience in showcasing community issues and information such as health benefits to the community.
- My areas of particular strength include:
- Highly diverse, multi-talented professional with career encompassing roles
- Leadership role developing and managing multiple projects/campaigns simultaneously
- Successfully promote community engagement through television
- Extensive success generating revenue/opening new markets
- Articulate and engaging communicator, fluent in English & Spanish
- Intermediate technical skills
- I would appreciate the opportunity to present myself to you personally in order to discuss your needs. I believe that my professional skills, personal integrity and disciplined work ethic will be a valuable addition to your team.
- Thank you in advance for the opportunity to meet with you to further discuss this position. Please feel free to contact me at your convenience. I look forward to having a conversation with you.
- Respectfully
- Alejandra Arce-Salazar
Timeline
SHOW HOST – Univision 14
UNIVISION COMMUNICATIONS
01.2015 - 01.2022
ACCOUNT EXECUTIVE – Univision Radio, Fresno
UNIVISION COMMUNICATIONS
01.2013 - 01.2014
SALES MANAGER
ALCANCE MEDIA GROUP
01.2013 - 01.2014
ON-AIR TALENT / PROJECT MANAGER - PROMOTIONS
SINCLAIR BROADCASTING (Formerly Titan)
01.2010 - 01.2013
SOCCER TEAM PROJECT MANAGER / CORPORATE SALES
FRESNO FUEGO (ALS)
01.2007 - 01.2008
Freelancer Reporter
Azteca America
01.2006
Account Manager / On-Air Talent
NBC-Telemundo
01.2003 - 01.2006
Account Executive
Radio Unica 940 AM
01.2001 - 01.2002
SINCLAIR BROADCASTING (continued)
CERTIFICATION - Integrative Nutrition Health Coach
INSTITUTE FOR INTEGRATIVE NUTRITION
BACHELOR DEGREE - Broadcast Media and Communications
UNIVERSIDAD IBEROAMERICANA