Alejandra Arellano
Loveland,CO
Summary
Forward-thinking Marketing strategist experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital and marketing approaches.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Head of Marketing LATAM
Kapital Bank
01.2022 - 06.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Launched marketing activities for new product lines and market penetration.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
- Led a team of marketing professionals for successful product launches and promotions.
- Enhanced customer engagement with targeted social media strategies and content creation.
Chief Marketing Officer
Humana Agency
01.2021 - 12.2021
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Designed innovative branding and product strategies.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed teams of 12 professionals focused on improving marketing 360 initiatives.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Inbound Marketing Certified.
Marketing Coordinator
Asombro Marketing
04.2016 - 12.2020
- Revitalized web content and social media profiles with new and interesting content.
- Led design department of company and created marketing collateral for clients.
- Organized logistics for marketing and proposal strategy meetings.
- Maintained complete database of files, contacts and project materials.
- Developed written sales proposals and replied to RFPs and RFIs.
- Supervised interns in social media post development and online copywriting.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Increased campaign effectiveness by implementing data-driven performance marketing strategies.
- Optimized targeting and messaging for improved audience engagement with A/B testing.
- Managed cross-channel campaigns, resulting in higher conversion rates.
Social Media Coordinator
Concept Experts
01.2015 - 12.2015
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed diverse portfolio of paid media channels, ensuring optimal allocation of resources.
- Implemented A/B testing methodologies to optimize ad creatives and targeting strategies.
- Analyzed and reported social media and online marketing campaign results.
- Administered marketing calendar and posted new content to coincide with new product releases.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Analyzed campaign performance, identifying key insights for continuous improvement.
Community Manager
Concept Experts
10.2014 - 12.2014
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Responded to comments, posts and questions from various channels.
- Designed and presented social media campaign ideas.
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
Education
No Degree - Media And Communications
South Western College
San Diego CaliforniaNo Degree - Arts And Entertainment Management
Santa Fe University of Arts And Design
Santa Fe New MexicoBBA - Public Relations, Advertising, And Applied Communication
Laureatte International Universidad Del Valle Mx
Queretaro Mexico12.2014
Skills
- Team Leadership
- Project Coordination
- Relationship Building
- Paid media
- Public relations & Communications
- Creative Thinking
- Decision Making
- Data Analytics
- Verbal and Written Communication
- Conflict Mediation
- Advertising Strategy
Accomplishments
- Achieved clients milestones by completing and monitoring their annual marketing plan with accuracy and efficiency.
- Industries I've worked for: Tourism, Automotive, Restaurants, Manufacture, Distributors, Retail, Pharmaceutical, Financial Technology, among others.
- Companies I've worked with: Unilever, Harley davidson, Massey Ferguson, Faber Castell, Jabil, Spraying Systems, LS Cable and Systems, Kapital, NAPA Auto Parts.
Certification
- Inbound Marketing Certified - Hubspot
- Google Analytics Certified
Timeline
Head of Marketing LATAM
Kapital Bank
01.2022 - 06.2024
Chief Marketing Officer
Humana Agency
01.2021 - 12.2021
Marketing Coordinator
Asombro Marketing
04.2016 - 12.2020
Social Media Coordinator
Concept Experts
01.2015 - 12.2015
Community Manager
Concept Experts
10.2014 - 12.2014
No Degree - Media And Communications
South Western College
No Degree - Arts And Entertainment Management
Santa Fe University of Arts And Design
BBA - Public Relations, Advertising, And Applied Communication
Laureatte International Universidad Del Valle Mx