Hi, I’m
Alejandra Betancourt
New Windsor,NY
Summary
Experienced with production artistry, ensuring precision and quality in all visual outputs. Utilizes Adobe Creative Suite to execute seamless design projects that meet client needs and reinforce brand standards. Track record of effective collaboration and adaptability in dynamic, fast-paced environments.
Overview
20
years of professional experience
Work History
Party City Holdings
Production Artist
01.2013 - 12.2024
Job overview
- Prepped and preflighted at least 25 files weekly for digital submission
- Collaborated with creative directors, designers, and product managers to produce diverse product and packaging solutions
- Managed the entire production workflow, from initial sketches through review, revisions, preflight, and prepress, ensuring timely and accurate delivery of final designs for print and packaging
- Repurpose key art to various size and format requirements
- Designed and produce final print-ready files by configuring artwork, following style guides, and preparing files in various formats for both product and packaging design
- Leveraged DAM, Adobe libraries, Aras Innovator and PLM tools to efficiently track assets, ensure accurate product information, and streamline design workflows
- Developed prototypes and mock-ups for internal use and/or client presentations
- Increased project turnaround time by effectively managing priorities and multi-tasking in a fast-paced environment
- Prepped and preflighted at least 25 files weekly for digital submission
Amscan inc
Layout Artist
01.2007 - 01.2013
Job overview
- Designed layouts for seasonal and1,300-page catalogs, adhering to brand guidelines
- Worked closely with teams to meet tight deadlines
- Used InDesign Data Merge to personalize products and automate catalog tasks
Lillian Vernon
Catalog & Prepress Production Artist
09.2004 - 02.2007
Job overview
- Worked closely with art directors, sales, project managers and writers
- Enhanced production quality by streamlining workflows and implementing efficient processes
- Retouched 100's of catalog and packaging photography and managed digital archives for reuse
Education
KATHARINE GIBBS SCHOOLNew York, NY
Associate of Arts from Visual Communications
03.2004
Skills
- Adobe Creative Suite
- Microsoft Office
- (DAM) Digital Assets Management
- Aras Innovator PLM
- AirTable
- Canva
- QuarkXpress
- Packaging design
- Print production
- Image retouching
- Flightcheck
- Multitasking
LANGUAGES
English: Fluent
Spanish: Fluent
Timeline
Production Artist
Party City Holdings
01.2013 - 12.2024
Layout Artist
Amscan inc
01.2007 - 01.2013
Catalog & Prepress Production Artist
Lillian Vernon
09.2004 - 02.2007
KATHARINE GIBBS SCHOOL
Associate of Arts from Visual Communications
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