Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Alejandra Cornejo

Aventura

Summary

As an enthusiastic advocate for teamwork and collaboration, Alejandra thrives on fostering positive relationships within the workplace. With an internal customer service mindset, she approaches every interaction with empathy and a solution-oriented attitude. Her "can-do" spirit and glass-half-full perspective help her tackle challenges head-on. She is a dedicated self-learner, constantly seeking growth opportunities to enhance her skills.

Overview

13
13
years of professional experience

Work History

Channel Marketing Campaign Manager LATAM

Microsoft
04.2023 - Current
  • Built ecosystem alignment and developed trusting relationships with Silicon Partners and OEMs to enable collaboration in go-to-market execution.
  • Landing and managing Devices & Creativity LOB Marketing strategy and creative materials adapted to LATAM seasonalities and target audiences, ensuring correct branding and messaging.
  • Orchestrate local relevant Marketing campaigns, Media and initiatives, monitoring performance, providing insights and optimizations and driving digital execution excellence across omnichannel experiences and report back submissions of mkt executions.
  • Collaborated with sales and category teams to align marketing efforts with channel-specific goals and objectives.
  • Engaged with cross-functional teams to ensure cohesive Marketing execution.
  • Managed operational budget funds and periodic follow-up for LATAM countries.

Management Analyst Consultant

Bloom Consulting Group - Microsoft
12.2018 - 03.2023
  • Providing services to Microsoft LATAM regarding Marketing Investment utilization support and follow up, Internal and Retail Communication and Marketing Localization Assets management.
  • Collaborate with PC Modern Life Category teams to cascade strategic priorities and influence marketing approach in regards of marketing assets and communication to use, generating consistency throughout the Region.
  • Support Partner Planning framework at Regional Level for the upcoming marketing plans and partner executions given the priorities for each LOB.

Marketing Responsible

Estee Lauder Companies Inc
07.2012 - 06.2015
  • Responsible for the implementation of Global Marketing Strategy in the Southern Cone (Chile, Argentina, Peru), generating brand awareness and customer loyalty.
  • Management of marketing budget and purchase levels of future launches.
  • Generation of events for end customers and public relations to generate content and brand presence in related media.

Education

BBA - Marketing

Diego Portales University
Santiago, Chile
11-2011

Course - Marketing

Harvard Extension School
Cambridge
05-2016

Course - Advanced Marketing

Kellogg School of Management
Seattle, WA
06-2024

Skills

  • Advertising management
  • Multicultural and Influencer marketing
  • Attention to detail, adaptability and flexibility
  • Creative thinking, verbal and written communication
  • Relationship building, teamwork and collaboration
  • Microsoft 365 Apps

Languages

Spanish
Native or Bilingual
English
Professional Working

Timeline

Channel Marketing Campaign Manager LATAM

Microsoft
04.2023 - Current

Management Analyst Consultant

Bloom Consulting Group - Microsoft
12.2018 - 03.2023

Marketing Responsible

Estee Lauder Companies Inc
07.2012 - 06.2015

BBA - Marketing

Diego Portales University

Course - Marketing

Harvard Extension School

Course - Advanced Marketing

Kellogg School of Management

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