Alejandra De Hoyos
Austin,TX
Summary
Dynamic Communications Manager with 8 years of experience leading strategic marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in collaborative settings.
Overview
10
10
years of professional experience
Work History
Senior Communications Manager
VISA, Inc
Austin, TX
11.2021 - 07.2022
- Employee Engagement Services
- Developed daily internal communications to drive employee engagement deliverables including service management notices, change management, At Visa Newsletter, and Insite articles
- Managed projects, products, and applications that supported employees’ business needs
- Actively collaborated with global teams, senior leaders, and technical subject matter experts to resolve major management incidents and report updates to VP of Employee Engagement
- Spearheaded weekly meetings between corporate communications and change management team to align corporate communication strategies
- Analyzed ServiceNow metrics and reported performance and improvements to leadership
- Onboarded new employees on managing communication requests and tracking deliverables.
Information Specialist V
Texas Health and Human Services
Austin, TX
06.2021 - 11.2021
- Spearheaded the monthly IT Talks for the CIO and other senior staff to update employees
- Researched, wrote, and edited content for IT Newsletter
- Created and managed content for several IT Division SharePoint pages
- Coordinated Microsoft training and trained employees on new software
- Designed and edited PowerPoint presentations, graphics, and other creative materials.
Information Specialist V
Texas Department Of Transportation
Austin, Texas
02.2019 - 06.2021
- Managed communications related to COVID-19 pandemic, including writing, and developing safety briefings and messages, collateral, and agency resource page
- Executed and managed communication plans and projects that aligned with division's strategic safety vision, mission, and values to achieve the goal of zero employee injuries
- Spearheaded Foundation 14 campaign including video development, posters, and flashcards to enhance employee safety.
- Prepared reports by collecting, analyzing and summarizing information.
Information Specialist III
Texas Department Of Transportation
Austin, Texas
11.2017 - 02.2019
- Composed press releases, talking points, media responses, and scheduled news media interviews with executive staff
- Executed and managed content for Facebook, Twitter, and YouTube business accounts
- Proposed stories to media organizations to promote interest and garner positive press coverage of TxDOT’s construction projects.
Communications Specialist II
Capital Metropolitan Transit Authority
Austin, TX
07.2015 - 11.2017
- Managed Facebook, Twitter, Instagram, and YouTube business accounts, resulting in 47 percent increased Facebook engagement and by 64 percent increased Twitter engagement
- Managed public relations efforts Stuff the Bus food donation drive resulting in record -setting campaign resolution of 175K meals, exceeding the 50K goal
- Drafted and distributed proactive news releases and media alerts resulting in media interviews with Univision, KVUE, KXAN, CBS Austin, and KUT.
Information Specialist III, Communications Division
DARS
Austin, TX
06.2014 - 07.2015
- Editor for consumer success stories, news releases, and public service announcements
- Prepared speeches, constituent letters, and internal reports for executive staff
- Assisted departments with content development and design concepts for brochures, annual reports, and other marketing materials.
Program Coordinator
The University of Texas at Austin, Construction Industry Institute
Austin, TX
09.2012 - 05.2014
- Managed marketing communication projects such as annual reports, research papers, newsletters, press releases, and website postings
- Assisted in organizing industry conferences, managing registration desk, and organizing committee meetings and outings for CII members.
Education
Master of Science - Management and Leadership
Western Governor's University
11.2021
Bachelor of Business Administration - Marketing
The University of Texas
12.2000
Skills
- MS SharePoint, Teams, PowerPoint
- Pitching Media
- Change Management
- Survey Writing Skills
- Marketing Research/Analysis
- Email Marketing
- Press Releases
- Social Media Platforms
- Digital Communications
- Messaging Strategy
- Crisis Communications
- Public Presentations
- Employee Newsletters
- Internal and External Communications
Affiliations
Austin Women in Technology
Austin Women in Communications
Launch Pad Job Club
Timeline
Senior Communications Manager
VISA, Inc
11.2021 - 07.2022
Information Specialist V
Texas Health and Human Services
06.2021 - 11.2021
Information Specialist V
Texas Department Of Transportation
02.2019 - 06.2021
Information Specialist III
Texas Department Of Transportation
11.2017 - 02.2019
Communications Specialist II
Capital Metropolitan Transit Authority
07.2015 - 11.2017
Information Specialist III, Communications Division
DARS
06.2014 - 07.2015
Program Coordinator
The University of Texas at Austin, Construction Industry Institute
09.2012 - 05.2014
Master of Science - Management and Leadership
Western Governor's University
Bachelor of Business Administration - Marketing
The University of Texas
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