Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Alejandra Jimenez

Summary

Professional with robust background in strategic account management, adept at driving impactful results through data-driven insights and targeted strategies. Skilled in optimizing campaigns, analyzing market trends, and fostering client relationships. Strong emphasis on collaboration, adaptability, and delivering consistent outcomes. Known for problem-solving abilities, effective communication, and strategic thinking.

Overview

5
5
years of professional experience

Work History

Account Strategist Specialist

DBM Group, Inc.
06.2023 - Current
  • Implement audience-centric strategies and refined segmentation, achieving a 40% average email open rate—well above industry benchmarks.
  • Serve as a liaison between clients and internal teams to align messaging, creative, and objectives, ensuring campaigns reflect brand DNA.
  • Track campaign performance, generate post-launch recaps, and analyze key learnings to inform future strategy.
  • Drive cross-functional initiatives, managing creative asset development and reviewing deliverables for brand consistency across channels.

Administrative and Marketing Coordinator

Chapman University Graduate Admissions
11.2021 - 06.2023
  • Coordinated digital marketing initiatives, increasing visibility through targeted social and email efforts.
  • Used Hootsuite and Canva to increase social media engagement and streamline content creation, resulting in higher visibility among prospective students.
  • Managed and responded to student inquiries via email, providing information, support, and coordination to address program-related needs.

Market Research Intern

Hypothesis Group
05.2022 - 08.2022
  • Produced actionable insights from research data for high-profile clients like Disney, Spotify, and Toyota, using Excel for data cleaning, analysis, and presentation.
  • Created visual, story-driven reports and presentations for stakeholders, ensuring high-quality and impactful deliverables.
  • Conducted data audits and proofed surveys, improving data accuracy in clients' strategic decisions.

Relationship Banker

Bank of America
12.2020 - 08.2021
  • Cultivated strong relationships with a diverse customer base, tailoring financial solutions to meet specific needs across demographics.
  • Managed a robust Salesforce CRM pipeline, ensuring timely outreach and maintaining consistent engagement with clients.
  • Analyzed and reported on customer engagement and sales metrics, meeting and exceeding set goals.

Education

Master of Business Administration - Emphasis in Marketing

Chapman University
Orange, CA
05.2023

Bachelor of Arts - Concentration in Finance

California State University, Fullerton
Fullerton, CA
05.2020

Skills

  • Digital Marketing & Strategy: Email Campaign Management, Content Scheduling, Audience Segmentation, Social Media Strategy
  • Data & Analytics: Excel, Tableau, Alteryx, Data Visualization, Consumer Insights
  • Tools & Platforms: Hootsuite, Canva, Salesforce CRM, PowerPoint, Jira, Asana
  • Languages: English & Spanish (bilingual)
  • Performance metrics analysis
  • Customer segmentation
  • Competitive analysis
  • Account retention
  • Data interpretation

Languages

Spanish
Native or Bilingual

Timeline

Account Strategist Specialist

DBM Group, Inc.
06.2023 - Current

Market Research Intern

Hypothesis Group
05.2022 - 08.2022

Administrative and Marketing Coordinator

Chapman University Graduate Admissions
11.2021 - 06.2023

Relationship Banker

Bank of America
12.2020 - 08.2021

Bachelor of Arts - Concentration in Finance

California State University, Fullerton

Master of Business Administration - Emphasis in Marketing

Chapman University

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