Summary
Overview
Work History
Software
Education
Skills
Certification
Timeline
Alejandra Maigi

Alejandra Maigi

Summary

With over 6 years of experience in Amazon Seller Central, I have worked both in Amazon agencies and independently with sellers. I specialize in developing and optimizing advertising strategies to increase brand visibility and profitability on e-commerce platforms. My data-driven approach enables me to enhance campaign performance and deliver measurable results, such as improving conversion rates and reducing advertising costs. Over the course of my career, I’ve built strong relationships with clients and teams, consistently driving growth and making a positive impact on their projects.

Overview

7
7
years of professional experience

Work History

Private Consulting

Independent Professional
01.2023 - Current
  • Strengthened Brands Amazon Seller Central Presence in thoroughly auditing, reviewing, and processing Key Performance Indicators.
  • Reviewed in detail all clients, ACOS, ROAS, Conversion Rate, New To Brand performance, and more.
  • Multiple years of experience with Amazon Software including, Helium10, Jungle Scout, Perpetua, Sellics, DataHawk, Sellerboard, PickFu and more.
  • Performed with high efficiency in a self-directed work environment, managing day-to-day deliverables.
  • Authorized Amazon digital partner.
  • Selected as a member of the Amazon Creators Program to develop educational content on PPC strategies and best practices for Amazon's advertising platform.

Head of PPC

Areza Medicals
12.2024 - 05.2025
  • Developed and executed PPC strategies to boost product visibility through Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Managed PPC budget, ensuring effective allocation across all stages of the sales funnel to increase conversions and reduce acquisition costs.
  • Collaborated closely with the SEO team to align advertising strategies with the most relevant keywords, ensuring comprehensive and consistent optimization across all campaigns.
  • Monitored and analyzed campaign performance, providing regular reports and insights to inform decision-making in the short, medium, and long term.
  • Implemented and managed remarketing and retargeting campaigns to enhance customer retention and increase conversion rates.

Amazon PPC Specialist

Jumpstart Audits
12.2023 - 12.2024
  • Managed multiple high-budget PPC accounts, ensuring optimal allocation of resources, meeting KPIs, and driving sales growth in a competitive environment.
  • Implemented and optimized PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display, consistently improving ad campaign performance and increasing conversions.
  • Reduced cost-per-click (CPC) through continuous monitoring and adjustment of bidding strategies, maximizing ROI while controlling advertising costs.
  • Collaborated with SEO teams to align paid advertising strategies with organic search efforts, improving keyword relevance and overall visibility.
  • Created detailed monthly performance reports for clients, providing insights into campaign effectiveness, highlighting successes, and identifying opportunities for ongoing optimization.

Amazon FBA Seller

Amazon Seller
01.2019 - 01.2021
  • Conducted thorough product research to identify profitable niches in the marketplace, resulting in successful product launches.
  • Increased product sales by optimizing Amazon listings with keyword research and market analysis.
  • Streamlined order fulfillment process, reducing shipping times and ensuring timely deliveries for customers.
  • Monitored account health to maintain good standing with Amazon, leading to improved seller metrics.
  • Managed inventory levels to ensure stock availability and minimized storage fees.
  • Analyzed sales data to forecast demand trends, enabling strategic decision-making for inventory management.
  • Used analytic tools to optimize product listings and improve customer experience.
  • Implemented marketing campaigns to increase customer engagement and sales.

Software

Helium 10

Pick Fu

Datadive

Sellerboard

Smartscout

Perpetua

Education

Bachelor of Arts -

Bachelor's Degree in Social Education, UPV

Skills

  • Analytical skills
  • Data extraction software
  • Communication skills
  • Analytical and Critical Thinking
  • Cross-functional teams
  • Data analysis
  • Project management tools
  • Attention to detail
  • Collaboration
  • Forecasting and reporting

Certification

  • Amazon Advertising Campaign Planning Certification
  • Amazon Video Ads Certification
  • Amazon Sponsored Ads Certification
  • Amazon Ads Campaign Optimization Certification
  • Amazon Advanced Retail Certification

Timeline

Head of PPC - Areza Medicals
12.2024 - 05.2025
Amazon PPC Specialist - Jumpstart Audits
12.2023 - 12.2024
Private Consulting - Independent Professional
01.2023 - Current
Amazon FBA Seller - Amazon Seller
01.2019 - 01.2021
Bachelor's Degree in Social Education - Bachelor of Arts,

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Alejandra Maigi