Alejandra Maradiaga-Connor
New York City,USA
Summary
Versatile Senior Account Executive specializing in Point of Care media planning, account management, and client collaboration within pharmaceutical sectors. Successfully orchestrated campaigns for 10+ rare-disease brands, guiding projects from inception to execution, optimization, and performance analysis.
Overview
3
3
years of professional experience
Work History
Senior Account Executive
Rapport, an IPG Media Brands Company
New York City, NY
07.2025 - Current
- Spearheaded annual planning and execution for 12 comprehensive campaigns across 4 brands, overseeing 2–6 vendors per brand and guaranteeing 100% on-time launches
- Allocate and manage a $26M POC portfolio, negotiating 20% added value and securing additional Q4 activation funds through strong vendor partnerships and strategic collaboration.
- Led significant cross-agency integration initiative through unification of POC, HCP, and DTC planning, yielding incremental budget increases and comprehensive media recommendations.
- Own monthly brand reporting—developing insights, storylines, and performance narratives—while improving data quality by helping secure access to PLD data for KDA, 1H, and FY reporting.
- Enhance internal operations by overseeing TPAs, billing, and Creative Intake Form process, while mentoring junior teammates and integrating 4 new team members, including 3 Directors+
Account Executive
Rapport, an IPG Media Brands Company
New York City, NY
11.2023 - 07.2025
- Managed comprehensive execution of 8 full-year POC campaigns by owning and analyzing RFPs, allocating budget and building clear rational tied to business objective and active mitigation of launch risks.
- Shaped strategic planning through translation of patient journey insights into channel recommendations, enhancing placement relevance and fortifying overall campaign effectiveness.
- Elevated process transparency by advocating Asana adoption within 5-person team, facilitating accurate task tracking and avoiding missed deadlines
Assistant Account Executive
Neon, an IPG Health Company
New York City, NY
11.2022 - 11.2023
- Spearheaded and managed four high-impact projects for pharmaceutical rheumatology brand, focusing on plaque psoriasis, spondyloarthritis, and psoriatic arthritis.
- Led implementation of strategic communications plans, achieving client objectives and critical business milestones.
- Drove product launches, disease education campaigns, and branded/unbranded promotions to enhance market visibility and customer engagement.
- Managed account budget exceeding $13M, optimizing resource allocation and tracking agency expenditures.
- Enhanced project outcomes through proactive strategies, ensuring cost-effectiveness and maximizing campaign impact.
- Identified emerging industry trends and market opportunities, integrating them into communication plans to maintain competitive advantage.
Education
Bachelor of Science - Professional Communications
Florida State University
Tallahassee, FL05-2022
Skills
Audience insight mapping
Campaign execution and activation
Client relationship management
Strategic partnership development
Cross-functional collaboration
Budget oversight and negotiation
Account growth and upselling
Client decision influence
Strategic optimization
Languages
Spanish
Native/ Bilingual
Timeline
Senior Account Executive
Rapport, an IPG Media Brands Company
07.2025 - Current
Account Executive
Rapport, an IPG Media Brands Company
11.2023 - 07.2025
Assistant Account Executive
Neon, an IPG Health Company
11.2022 - 11.2023
Bachelor of Science - Professional Communications
Florida State University