Alejandra Ocampo
Summary
Highly-motivated entry-level aiming for opportunity to learn Marketing from ground up to complement formal studies in Marketing. Candidate seeking entry-level employment with company searching for flexible hard worker ready to learn and contribute to team success.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Content Creator
Independent
02.2021 - Current
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Promoted and marketed works through social media platforms.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Collaborated with illustrators and photographers to enhance content.
- Built, established and maintained relationships with sources.
- Developed in-depth understanding of digital and mobile marketing practices and media.
Model Ambassador
Ph Premium Hair
10.2020 - Current
- Promoted products using social media outlets, including Facebook, Instagram.
- Drove marketing decisions using insights learned through up-to-date knowledge of all product categories.
- Replenished product stock to maintain appropriate levels and meet expected sales demands.
- Created positive and rewarding client experiences through warm and friendly customer interactions.
Brand Ambassador
Jack Daniel's
04.2023 - 05.2023
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Communicated product information with confidence and educated consumers about company.
Model Ambassador
Boat Show
03.2023 - 04.2023
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
Social Media Manager
Ayele Fashion Studio
01.2021 - 12.2022
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
Personal Shopper
Out Of Border
08.2020 - 10.2022
- Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
- Practiced clean and sanitary shopping with minimal product handling and used safety kits diligently, including face masks and hand sanitizer to protect customers and others.
- Exceeded customer expectations consistently as evidenced by highest feedback ratings, frequent repeat customers and increasingly high tips.
- Communicated with customer to confirm clarity of order, shopped at additional stores if necessary and expedited order transfer to delivery driver.
- Maintained high satisfaction ratings by completing orders quickly and making good selections for customers.
Social Media Content Creator
Essence Fragrance
02.2021 - 04.2022
- Managed content across multiple platforms for widest audience reach.
- Organized, prioritized and managed multiple projects according to dedicated release schedule.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Promoted and marketed works through social media platforms.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Studied and commented on current news and trends.
Social Media Manager
Conyuda
07.2020 - 12.2021
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
- Utilized platforms such as Instagram and Facebook platforms on regular basis.
- Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic.
- Analyzed market data to determine and target key audience or segments.
- Completed in-depth analyses of competitor ad, keyword, bids and landing page activities.
- Created paid ads for clients to run on Instagram platforms.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Model Ambassador
Luxe Jewelry
10.2020 - 10.2021
- Took high-quality photographs of products and post to support social media campaigns.
- Drove marketing decisions using insights learned through up-to-date knowledge of all product categories.
- Replenished product stock to maintain appropriate levels and meet expected sales demands.
- Created positive and rewarding client experiences through warm and friendly customer interactions.
- Collaborated with customer service team members to assist with product information and provide outstanding service.
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
Model
New York Fashion Week
08.2021 - 09.2021
- Adapted quickly to changing environments for continued professionalism under pressure.
- Remained focused, motivated and professional throughout long shoots and events.
Restaurant Busser
Carpaccio Restaurant
06.2019 - 02.2020
- Applied proactive and resourceful nature to create pleasant guest experiences.
- Supported serving staff in delivering accurate and well-presented food orders.
- Greeted guests with friendliness and professionalism.
- Restocked condiments and drink station supplies to maintain customer satisfaction.
Cashier
Cholados
01.2019 - 06.2019
- Worked closely with front-end staff to assist customers and maintain satisfaction levels.
- Wiped down counters and conveyor belt to remove debris and maintain cleanliness.
- Processed all sales transactions accurately and promptly to prevent long customer wait times.
- Greeted customers entering store and responded promptly to customer needs.
Education
High School Diploma -
Alonzo And Tracy Mourning High School
Miami, FLArt Study -
School Of Photography, Bogota, Colombia
Colombia Associate Degree in International Business And Marketing -
Miami Dade College
Miami, FLBachelor of Arts - Marketing
Miami Dade College
04.2023
College Certificate - Marketing Analysis
Miami Dade College
04.2023
College Credit - Digital Marketing Specialist
Miami Dade College
04.2023
Skills
- Brand awareness
- Adobe Photoshop expertise
- Customer relations
- Relationship management
- Team building
- Communication skills
- Business operations
- Inventory management
- Planning and coordination
- Communications
- Organization
- Team management
- Relationship development
- Content generation and asset management
- Strategic networking
- Online marketing and advertising
- Keyword analysis
- Blogging
- Project Collaboration
- Messaging Strategy
- Digital Channel Management
- Marketing and Advertising Strategies
- Brand Consistency
- Brand Alignment
- Social Media Marketing
Certification
Marketing Specialist
Marketing Analysis
Facebook (Meta) Digital Marketing
Languages
Spanish
Native or Bilingual
English
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Brand Ambassador
Jack Daniel's
04.2023 - 05.2023
Model Ambassador
Boat Show
03.2023 - 04.2023
Model
New York Fashion Week
08.2021 - 09.2021
Social Media Content Creator
Independent
02.2021 - Current
Social Media Content Creator
Essence Fragrance
02.2021 - 04.2022
Social Media Manager
Ayele Fashion Studio
01.2021 - 12.2022
Model Ambassador
Ph Premium Hair
10.2020 - Current
Model Ambassador
Luxe Jewelry
10.2020 - 10.2021
Personal Shopper
Out Of Border
08.2020 - 10.2022
Social Media Manager
Conyuda
07.2020 - 12.2021
Restaurant Busser
Carpaccio Restaurant
06.2019 - 02.2020
Cashier
Cholados
01.2019 - 06.2019
High School Diploma -
Alonzo And Tracy Mourning High School
Art Study -
School Of Photography, Bogota, Colombia
Associate Degree in International Business And Marketing -
Miami Dade College
Bachelor of Arts - Marketing
Miami Dade College
College Certificate - Marketing Analysis
Miami Dade College
College Credit - Digital Marketing Specialist
Miami Dade College