Alejandra Rodriguez
Las Vegas,Nevada
Summary
Knowledgeable Automotive Account Executive with solid background in managing automotive accounts and building strong client relationships. Demonstrated ability to drive account growth and enhance customer satisfaction through effective communication and problem-solving. Proven expertise in utilizing negotiation skills and market analysis to achieve business objectives. Proven ability to drive sales growth, territory management, and develop strategic market plans. Known for fostering team collaboration and adapting to changing market conditions. Expertise in negotiation, market analysis, and customer service. Reliable and results-focused with passion for achieving targets and exceeding expectations.
Overview
22
22
years of professional experience
Work History
Dealer Performance Manager
AutoFi
01.2024 - Current
- Managed a group of automotive dealers on all AutoFi digital retail platform aspects
- Product expert of our digital lead generation platform
- Provides solutions to help our dealers achieve their sales objectives and goals
- Responsible for onboarding, training, as well as coaching accounts
- By ensuring client utilization and harnessing of our software to align seamlessly with clients’ objectives and maximize profits
- Conduct in-depth needs assessment reviews, creating strategic plans of action to address identified opportunities and ensure client success
- Providing subject matter expertise on processes when representing the organization
- Responsible for client engagement, through account analysis, training and account management
- Main point of contact and liaison between the dealer partners, the implementation, and management team
- Establish trusted relationships with Key decision makers and support staff
- Skillfully maintained dealer retention, by serving as a consultant on dealer website optimization and digital retail processes
- Trained and focused on tools utilization to help dealers convert more digital leads
Dealer Account Manager, & Digital Retail Services
Capital One Auto Finance
01.2011 - 01.2024
- Consistently exceeded sales targets, tripling productivity, and leading to the expansion of the Las Vegas dealership territory
- Establish trusted relationships with Key decision makers and support staff
- Ensured adoption of our suite of lead-generation products and lending solutions
- Responsible for the end-to-end activities related to product adoption including the product presentation, dealership training, and monitoring of dealer performance
- Responsible for the Digital Retail platform market rollout in my assigned territory
- Product expert of our digital lead generation platform
- Providing solutions to help dealers achieve their sales objectives and goals
- Develop and deliver tailored presentations (both in-person and virtually) introducing product offerings and providing comprehensive training on the utilization of digital tools
- Skillfully maintain dealership retention within our digital retail program, focusing on training and utilization of digital retail platforms
- Responsible for selling, training, onboarding and retaining dealerships onto the digital retail platform
- While continuously re-training on platform tool utilization and lead engagement
- Conduct comprehensive performance reviews with dealerships to optimize profits and opportunities, adeptly addressing objections through a value-based, relationship-oriented sales approach
- Responsible for meeting and exceeding auto lending quotas within my sales territory
- Providing subject matter expertise on processes when representing the Sales organization
- Collaborate closely with cross-functional teams in lending and loan funding while strategically planning territory growth and productivity
- Drive consistent adoption and utilization of the clients’ existing technologies, fostering a culture of efficiency and innovation
Credit Analyst (Dealer Services)
Wells Fargo
01.2009 - 01.2011
- Conducted credit analysis for prospective and current customers in need of auto lending services, delivering recommendations that reduced risk and maximized dealer profitability
- Collaborated with dealership staff, borrowers, and sales teams to assess financing requirements and gather essential financial data
- Managed auto loan application, loan volume and dealership lending portfolios to maximize profitability
- Established and maintained relationships with dealer personnel to drive applications and capture loans for funding
- Surpassed sales and profit goals by enhancing dealer productivity, resulting in improved capture and conversion rate
Relationship Manager (Credit Analyst)
Capital One Auto Finance
01.2007 - 01.2009
- Managed comprehensive sales, marketing, and customer acquisition initiatives across an expansive territory of automotive dealerships in the greater Las Vegas area
- Conducted credit analysis for prospective and current customers in need of auto lending services, delivering recommendations that reduced risk and maximized dealer profitability
- Conducted in-depth market analysis, staying abreast of local and national competitors to fuel innovative product enhancements
- Spearheaded a high-impact sales strategy that consistently delivered a 150% sales goal average, securing the #1 national sales territory in the United States
- Achieved the prestigious 'Relationship Manager of the Year' award as a distinguished member of the top 5% within the Chairman's Team
Finance Director
Surf City Mazda
01.2005 - 01.2007
- Lead dealership finance department operations, overseeing goal setting, finance manager training, and customer credit applications
- Successfully negotiated with banks for both prime and sub-prime customer approvals, while providing follow-up customer services and selling back-end products to achieve department sales targets
- Managed stipulation gathering and transaction funding for all financial transactions
Administrator
College of Automotive Management
01.2003 - 01.2005
- Efficiently oversaw inquiries, schedules, database management, and documentation while maintaining records and supervising sales objectives
- Managed inquiries and enrollment processes, maintaining records for students
- Supervised schedules and monitored sales objectives, overseeing employee activities
Education
Master of Business Administration (MBA) -
Keller Graduate School of Management
Pomona, CABachelor of Science - Business Administration
DeVry University
Pomona, CASkills
- Relationship Building
- Sales Strategy Development
- Digital Retailing
- Digital Platform Utilization
- Credit Analysis
- Training & Education
- Digital Strategy
- CRM (Salesforce)
- Digital Platform Sales
- SAAS
- Customer Relations
- Automotive Industry Expertise
- Strong negotiation skills
- Goal-oriented mindset
- Technical understanding
- Territory Management
- Performance Tracking
- Sales Pipeline Management
- Cross-selling proficiency
References
Available Upon Request
Professional Highlights
- Digital Retail Leader, Responsible for rolling out the Digital Platform program for Capital One in the Las Vegas and Northern Arizona markets. By Presenting, Selling, Onboarding, training and supporting dealerships with this product.
- Top Performer, Earned the 'Relationship Manager of the Year' accolade as a top 5% member of the Chairman's Team.
- Automotive Digital Retail and Lending Expert, Delivered extensive guidance and education to dealerships, while focusing on utilization of lead platforms and lead engagement.
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Dealer Performance Manager
AutoFi
01.2024 - Current
Dealer Account Manager, & Digital Retail Services
Capital One Auto Finance
01.2011 - 01.2024
Credit Analyst (Dealer Services)
Wells Fargo
01.2009 - 01.2011
Relationship Manager (Credit Analyst)
Capital One Auto Finance
01.2007 - 01.2009
Finance Director
Surf City Mazda
01.2005 - 01.2007
Administrator
College of Automotive Management
01.2003 - 01.2005
Bachelor of Science - Business Administration
DeVry University
Master of Business Administration (MBA) -
Keller Graduate School of Management
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