Alejandra (Alex) Carmona
Clovis,CA
Summary
Accomplished Senior Account Executive with a proven track record at iHeartMedia, excelling in client relationship management and Salesforce. Expert in leveraging digital advertising and market research to meet sales goals. Renowned for exceptional team collaboration and effective communication, consistently delivering innovative campaign solutions and fostering client satisfaction.
Overview
18
18
years of professional experience
Work History
Senior Account Executive
iHeartMedia
Fresno, CA
01.2020 - 04.2025
- Managed and retained existing long term client accounts.
- Analyzed data from various sources such as Nielsen ratings, surveys, focus groups. to determine effectiveness of campaigns.
- Managed client relationships by providing ongoing support throughout the campaign process.
- Collaborated with creative teams to develop innovative concepts for multimedia advertisements.
- Consistently met and exceeded monthly, quarterly, and digital sales goals.
- Identified and developed new business opportunities while maintaining a pipeline of sales prospects in Salesforce.
- Continuously engage with clients in rediscovery to bridge solutions for clients' future goals.
- Created commercial and digital copy, with client approval.
- Managed commercial and digital ad production while collaborating with multiple internal teams.
- Revised commercial and digital ads as needed to ensure client satisfaction, and campaign success.
Senior Account Executive
iHeartMedia
Monterey, CA
12.2013 - 12.2019
- Managed and retained existing client accounts.
- Analyzed data from various sources such as Nielsen ratings, surveys, focus groups. to determine effectiveness of campaigns.
- Managed client relationships by providing ongoing support throughout the campaign process.
- Collaborated with creative teams to develop innovative concepts for multimedia advertisements.
- Consistently met and exceeded monthly, quarterly, and digital sales goals.
- Identified and developed new business opportunities while maintaining a pipeline of sales prospects in Salesforce.
- Continuously engage with clients in rediscovery to bridge solutions for clients' future goals.
- Created commercial and digital copy, with client approval.
- Managed commercial and digital ad production while collaborating with multiple internal teams.
- Revised commercial and digital ads as needed to ensure client satisfaction, and campaign success.
Account Executive
Clear Channel/iHeartMedia
Monterey, CA
01.2007 - 12.2012
- Managed and retained existing client accounts.
- Analyzed data from various sources such as Nielsen ratings, surveys, focus groups. to determine effectiveness of campaigns.
- Managed client relationships by providing ongoing support throughout the campaign process.
- Collaborated with creative teams to develop innovative concepts for multimedia advertisements.
- Consistently met and exceeded monthly, quarterly, sales goals.
- Identified and developed new business opportunities.
- Continuously engage with clients in rediscovery to bridge solutions for clients' future goals.
- Created commercial copy, with client approval.
- Revised commercials as needed to ensure client satisfaction, and campaign success.
Education
Hartnell College
Salinas, CASkills
- Client relationship management
- Salesforce management
- Digital advertising
- Project management
- Market research
- Content creation
- Campaign management
- Team collaboration
- Time management
- Effective communication
Languages
Spanish
Professional
Voice Over and Production
- Provided Voice Over Production for client commercials throughout the enterprise.
- Voiced On Air Promos for several of our companies Rhythmic stations in Fresno, Monterey and Riverside.
Timeline
Senior Account Executive
iHeartMedia
01.2020 - 04.2025
Senior Account Executive
iHeartMedia
12.2013 - 12.2019
Account Executive
Clear Channel/iHeartMedia
01.2007 - 12.2012
Hartnell College