Alejandro Abaunza

Company Overview: MonoSol is the global market leader of PVOH water-soluble film used in the production of Tide pods, Cascade pods and global pods business.

• Acted as player-coach with direct responsibility for total team performance and +$75 MM in sales with Church & Dwight, Henkel US, Kroger, Costco and others
• Built and led high-performance team of 5 from the ground up yielding +$32 MM incremental sales with the #1 global market share leader of PVA films
• Maintained 100% share of supply with 100% of customers while passing a +10% price increase during challenging supply chain environment
• Successfully negotiated long-term contracts with Church & Dwight, DuPont, LX and Hausys delivering better conditions for MonoSol including 100% share, +16% price increase, and a total of +$27 MM contracts eliminating 100% competitive threat
• Awarded highest performance rating delivering outstanding results of +6 pts market share gains, +14.6% sales growth and promoting 100% of sales team members
• Led, developed, and collaborated with core marketing team to deliver US regional strategy resulting in +$15.6 MM in new business from Clorox, Costco, Aldi and Henkel customers
• Collaborated directly with CEO and Executive team to drive organizational changes including scale-up initiatives, sales processes and cultural changes leading to clear and defined sales strategy, high-performance sales teams and delivery of incremental +$33 million in revenues.
• Full ownership and management of P&L for Americas region $100 million
• Led global sales team effort and cross-collaboration across company to close sales, volume and operating income gaps in a high-pressured and time sensitive environment exceeding expectations by delivering +2% vs budget

• Led and managed two direct reports in Asia delivering +46% sales growth
• Won best supplier award for locking in a new five-year contract delivering +$7.5 MM
• Reversed declining trends to +1.3% sales growth despite ongoing business challenges
• Delivered +33% sales growth with Kellogg and Pepsico resulting in +$825M in gross sales
• Enabled new customer pipeline adding +$5.1 MM in sales opportunities via prospecting efforts
• Successfully developed global strategy by region exceeding expectations by +28% sales growth